General Manager

• May 2019 - Present

Comfortech™ is the result of merging together two Fletcher Building subsidiaries being Tasman Insulation and Forman Building Systems. Simply "better together" with a purpose of creating the most comfortable living and working spaces for all New Zealanders. Comfortech™ manufactures and sells a range of key building material products, brands, services and solutions across primarily the thermal, acoustic, passive fire, seismic, water vapour and barrier control categories into the residential, commercial and industrial market segments. Comfortech™ focuses on helping our customers and all New Zealanders into a more sustainable future.

General Manager – New Zealand

• Feb 2014 - Jan 2019

In this position, as General Manager of the Covered Crops division, I was accountable for the profit and loss budget, supervising a total of 340 staff and for managing resources that amounted to 20,000 tonnes. Led, acquired and spurred the growth of Beekist, one of New Zealand’s leading produce brands. Supervised efforts pertaining to product improvements. Eliminated in excess of 100 tonnes of plastic from packaging so as to promote and boost environmental sustainability. Introduced single crops to increase efficiency levels of both labour and yield. Monitored crop growth across 28 hectares of glasshouses at 5 different sites so as to evaluate value-added growth and crop efficiency. Other responsibilities included: • Led the acquisition and integration of two competitors as the designated lead of Project Bigfoot. • Mentoring a team to help them cope with the challenges associated with organisational transition. • Boosting overall organisation morale and motivating the team to develop resilience when faced with difficult changes. Key Achievements: • Obtained funding for NZ $28 million for two business acquisitions. • Maximised market share levels by implementing innovative packaging and showcasing Beekist packaging and artwork.

General Manager Sales - Australasia

• Mar 2013 - Feb 2014

In this position, I was responsible for overseeing the profit and loss margins, 75 franchised retail stores, and business development across multiple channels for New Zealand, Australia and included the United States. Carried out a market study and introduced a refreshed concept store for the New Zealand Natural franchise. Introduced New Zealand Natural ice cream to grocery stores across both New Zealand and Australia which boosted market share and sales substantially. Revamped the existing distribution model in New Zealand and reduced the number of distributors from 50 plus to under 10. Other responsibilities included: • Collaborating with Unilever so as to boost sales and market share by supplying one stick and scoop ice cream brand. Key Achievements: • Increased sales by 150% over three years after streamlining the organisation’s operations and lowering the number of distributors. • Discovering a weakness in our portfolio of not having stick ice cream sales and took the initiative to improve sales. • Negotiating terms with Bidfood so as to become the preferred supplier of ice cream to this food wholesaler. As a result, organisational production increased while incurring minimal costs that significantly eroded a key competitors sales.

Head of Business Development

• Aug 2011 - Jan 2013

In this position, I was responsible for the development and execution of trade strategy which involved collaborating with counterparts in Hong Kong and the United Kingdom. Other responsibilities included:• Managing activities such as retail activation, development, and implementation of our tobacco products. • Serving in the position of a leadership team member for sales and marketing.

National Sales Manager

• Feb 2010 - Aug 2011

In this position, I was responsible for the New Zealand Sales team with four direct and 116 indirect reports. Worked on projects and tasks with the area group office in Australia. Performed duties as a team member for the sales and marketing leadership team. Facilitated team training for the New Zealand sales team for six “Always 1 Leader” and “Always Fighting Fit” sessions. Other duties and responsibilities include:• Reducing the growth of a key competitor after completing a record launch.• Incorporating new trading terms.Key Achievements:• Selected an ideal time to market the new “Pall Mall Baseline” and which captured 10% of the market in a few days.

Project Manager - Contract

• Jul 2009 - Feb 2010

50/50 JV between Coca-Cola Amatil and SAB Miller 50/50 JV between Coca-Cola Amatil and SAB Miller

Regional Sales Manager

• Oct 2007 - Jun 2009

Member of sales executive team. Full P&L responsibility for regional sales budget. Team leadership (80 staff). Development and implementation of strategic sales and brand plans Member of sales executive team. Full P&L responsibility for regional sales budget. Team leadership (80 staff). Development and implementation of strategic sales and brand plans

National Sales Manager

• Apr 2004 - Oct 2007

National Account Manager

• May 2003 - Apr 2004

National Business Manager

• Feb 1997 - Jan 2003