Experience

Civitas Media

• United States
• Newspaper Publishing
• 100 - 200 Employee

• Civitas Media Corporate Staff

  • Sep 2016 - Present

  • Reported directly to Executive Vice President of Sales & Marketing • Responsible for 20 million plus annual major account revenue. • Directed staff of six to process insertion orders and respond to account’s marketing needs and requests for more than 100 Civitas Media publications. • Strategize, develop, and effectively execute planned budget. • Develop and present formal presentations to major accounts to increase print and digital revenue. • Increased print and digital revenue by over $450,000 in seven months. • Focused on incremental digital revenue sources through prospecting and needs assessments. • Forecast monthly revenue expectations. • Improved customer relationships through quality in person account relationships. Show less



The Times Leader

• Newspaper Publishing
• 1 - 100 Employee

• Advertising Director

  • Jul 2011 - Sep 2016

  • Direct and supervise staff headquartered in Wilkes-Barre, PA; responsible for major account insertion orders for more than 100 Civitas Media publications. • Instrumental in department-wide budgeting process including both revenues & expenses. • Effectively developed strategies to increase revenue through a network of daily, weekly and digital products in a highly competitive market. • Supervise, direct and mentor advertising sales team to exceed revenue goals in excess of $15 million annually. Accounts include, but are not limited to: hospitals, financial institutions, grocery, auto, local accounts, department/chain stores and agencies representing these customers. Extensive experience in working with major accounts. • Develop unique niche products to provide new, creative advertising revenue streams. • Direct staff to develop and market online and digital products to major/national accounts that include geo-fencing, re-targeting, SEO, native, and impression-based advertising. • Forecast revenue progress on a monthly basis. • Responsible for monthly goal setting of retail advertising sales team members. • Travel with sales team members to assist in providing sales presentations to existing and perspective accounts at all levels. • Manage commercial printing operation. Present and close commercial print sales opportunities to regional accounts. Show less



The Express-Times

• Newspaper Publishing
• 1 - 100 Employee

• Major / National Accounts Media Manager

  • Sep 1998 - Jul 2011

  • Responsible for all major, national accounts and political advertising revenue. • Managed sales staff to achieve revenue goals that exceed $6 million per annually. • Achieved and exceeded revenue goals / objectives through representation of all media including; daily newspaper, group of weekly newspapers, TMC and online advertising. • Trained and supervised major/national sales representatives in daily job operations. • Involved in all aspects of annual revenue & expense budgeting for advertising department. • Played a vital role in expanding market share and increasing sales levels through effective marketing programs and strategic planning in a strong competitive market. Show less



The Observer-Dispatch Newspaper

• Retail Advertising Sales Manager

  • Mar 1978 - Sep 1998

  Held numerous advertising positions including: • Retail Advertising Sales Manager • Retail Sales Supervisor • Advertising Account Executive Held numerous advertising positions including: • Retail Advertising Sales Manager • Retail Sales Supervisor • Advertising Account Executive