Anthony Potter

Trade Development Manager at Congo Brands
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Minneapolis-St. Paul Area

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Experience

    • United States
    • Manufacturing
    • 300 - 400 Employee
    • Trade Development Manager
      • Oct 2023 - Present

    • Market Manager
      • May 2023 - Oct 2023

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Area Sales Manager
      • Aug 2020 - Jun 2023

      - Implementing sales strategies to deliver annual volume objectives of the region, expanding account and package distribution to maximize sales -Continuously monitoring and reporting competitive activities, and keeping ahead of market trends -Monitoring the performance of distributors within the area, identifying issues, and taking action to deal with them. -Working with distributor personnel and retailers to ensure sales, distribution and merchandising objectives are met. -Training and developing distributor sales personnel on brand standards to optimize sales performance. -Rolling out and championing Essentia’s brand platform across all market segments -Effectively leveraging Field Marketing resources with local retailers, and supporting key retailer sales calls with the RSM and DSM as required. -Using the ShelvSpace App daily to record account calls, accomplishments and opportunities -Using Son of DAAP for targeted market results. - B2B Sales - Direct store distribution (DSD) Show less

    • Target Sales Specialist
      • Sep 2019 - Aug 2020

      - Sell and secure placements for Market Distributing's portfolio - Built lasting relationships with Target team members from store level to regional level. - Built 4 of the top 5 Dot's brand accounts in the Twin Cities Market for Target. - Relationship based selling to secure non-scripted locations. - Drove expansion of Market Distributing's brand off the explosive growth of Dots Pretzels. Leveraging to secure placements of Maddy/Maize and Dot's Chocolate bars. - Set business standards for merchandising for customer eye appeal. - B2B Sales - Direct store distribution (DSD) Show less

    • United States
    • Wholesale
    • 200 - 300 Employee
    • Area Sales Manager
      • Nov 2017 - Oct 2019

      - Sell and promote Bernick's portfolio - Build lasting relationships with clients through outstanding customer service interactions - Consistently #1 sales representative for growth and margin - Steadily surpass individual and team goals based on volume, revenue and margin - Upsold and secured customer sales by driving product benefits around client needs - Built accounts to become the highest volume within in company - Communication with peers, operations team members and leadership - Maintained routine communication with clients to assess overall satisfaction, resolve requests and promote new offerings - Adapted sales techniques to specific clients and promoted products based on individualized client needs - Drove business development through proactive networking and relationship-building - Served as liaison for company, clients and referred prospects regarding inquiries, issues, order management, post-sales follow-up and customer relations - Assisted in product placement and visual merchandising, maintaining attractive and inviting appearance. - B2B Sales - Direct store distribution (DSD) Show less

    • United States
    • Retail
    • 700 & Above Employee
    • Assistant Store Manager
      • Dec 2016 - Nov 2017

    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • Route Sales Representative
      • Apr 2012 - Dec 2016

Education

  • Century College - Company
    None, Economics
    2009 - 2012

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