Anthony Potter
Trade Development Manager at Congo Brands- Claim this Profile
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Bio
Experience
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Congo Brands
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United States
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Manufacturing
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300 - 400 Employee
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Trade Development Manager
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Oct 2023 - Present
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Market Manager
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May 2023 - Oct 2023
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Essentia Water
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United States
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Food and Beverage Services
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1 - 100 Employee
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Area Sales Manager
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Aug 2020 - Jun 2023
- Implementing sales strategies to deliver annual volume objectives of the region, expanding account and package distribution to maximize sales -Continuously monitoring and reporting competitive activities, and keeping ahead of market trends -Monitoring the performance of distributors within the area, identifying issues, and taking action to deal with them. -Working with distributor personnel and retailers to ensure sales, distribution and merchandising objectives are met. -Training and developing distributor sales personnel on brand standards to optimize sales performance. -Rolling out and championing Essentia’s brand platform across all market segments -Effectively leveraging Field Marketing resources with local retailers, and supporting key retailer sales calls with the RSM and DSM as required. -Using the ShelvSpace App daily to record account calls, accomplishments and opportunities -Using Son of DAAP for targeted market results. - B2B Sales - Direct store distribution (DSD) Show less
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Target Sales Specialist
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Sep 2019 - Aug 2020
- Sell and secure placements for Market Distributing's portfolio - Built lasting relationships with Target team members from store level to regional level. - Built 4 of the top 5 Dot's brand accounts in the Twin Cities Market for Target. - Relationship based selling to secure non-scripted locations. - Drove expansion of Market Distributing's brand off the explosive growth of Dots Pretzels. Leveraging to secure placements of Maddy/Maize and Dot's Chocolate bars. - Set business standards for merchandising for customer eye appeal. - B2B Sales - Direct store distribution (DSD) Show less
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Bernick's
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United States
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Wholesale
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200 - 300 Employee
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Area Sales Manager
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Nov 2017 - Oct 2019
- Sell and promote Bernick's portfolio - Build lasting relationships with clients through outstanding customer service interactions - Consistently #1 sales representative for growth and margin - Steadily surpass individual and team goals based on volume, revenue and margin - Upsold and secured customer sales by driving product benefits around client needs - Built accounts to become the highest volume within in company - Communication with peers, operations team members and leadership - Maintained routine communication with clients to assess overall satisfaction, resolve requests and promote new offerings - Adapted sales techniques to specific clients and promoted products based on individualized client needs - Drove business development through proactive networking and relationship-building - Served as liaison for company, clients and referred prospects regarding inquiries, issues, order management, post-sales follow-up and customer relations - Assisted in product placement and visual merchandising, maintaining attractive and inviting appearance. - B2B Sales - Direct store distribution (DSD) Show less
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Walmart
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United States
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Retail
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700 & Above Employee
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Assistant Store Manager
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Dec 2016 - Nov 2017
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Frito-Lay
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United States
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Food and Beverage Services
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700 & Above Employee
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Route Sales Representative
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Apr 2012 - Dec 2016
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Education
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Century College - Company
None, Economics