Anthony Paolo
National Account Executive at CTV Media, Inc.- Claim this Profile
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Bio
Experience
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CTV Media, Inc.
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Advertising Services
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1 - 100 Employee
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National Account Executive
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Feb 2011 - Present
Develop unbiased data-driven video campaigns for advertisers across all categories. Extensive Experience with local and national TV, which now extends into CTV/OTT. Help Clients maximize their budget and precise ad placement. Performance Driven Campaigns are optimized within flight based on response to increase conversion and decrease ROAS. Develop unbiased data-driven video campaigns for advertisers across all categories. Extensive Experience with local and national TV, which now extends into CTV/OTT. Help Clients maximize their budget and precise ad placement. Performance Driven Campaigns are optimized within flight based on response to increase conversion and decrease ROAS.
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DexYP
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United States
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Software Development
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700 & Above Employee
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Media Consultant
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Apr 2008 - Sep 2009
Present Multimedia initiatives that consist of Verizon Yellow Pages, Internet Advertising, Search Engine Marketing & Optimization, Google Ad Words, and Direct Mail Programs to various business sectors in OhioExperience building strong business relationships by using a Solutions Based Selling Approach that is conducive to developing strategies that enhance the client's and the company's business Responsible for maintaining up to 240 revenue accounts, as well as, new business development, targeting small to medium size businesses throughout Ohio - 2008 Sales Revenue exceeded $780,000 AccomplishmentsRanked 1 out of 18 Media Consultants in the Columbus office in Search Engine Marketing sales with 4 new clients in October 2008Ranked 6 out of 42 Mid-West Media consultants in Sales Growth of 4% for 4th quarter 2008 Google Ad Words Certified
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Time Warner Cable
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Telecommunications
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700 & Above Employee
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Advertising Sales Consultant
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Sep 1996 - Apr 2008
Successfully create, sell, and service advertising campaigns for new and existing advertising accounts.Excel in building strong relationship with clients creating a loyalty that is conducive to developing strategies for advertising campaigns that enhance the client's and the company's direct retail and service business.Consistently demonstrate excellence in new account development, up-selling clients with advertising sales promotions, sponsorships, and annual commitments.Clients include Lexus Dealer Association
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Nationwide
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Insurance
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700 & Above Employee
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Senior Marketing Coordinator
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Sep 1993 - Sep 1996
Assisted sales force in selling products by prospecting broker and agents by phone, fax or mail.Communicated with sales force and clients daily after analyzing best options for client.Assisted in compiling management information data for multiple life insurance product lines.Extensive knowledge of 457 Public Pension Plans, Best of America's Variable Annuities, and Variable Life Insurance productsAccomplishmentsAwarded four S.O.A.R. awards for service over and above expectation.Increased the Mid-Atlantic Annuity Revenue 17% from $4.1 million in 1994 to $4.8 million in 1995, ranking first out of six regions. NASD Series 6 License
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Sales Consultant
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Sep 1993 - Sep 1996
Sales and Service of uniform programs to industrial and commercial users. Client base included Nationwide Insurance; Demonstrated experience in new account development, client needs analysis, product presentation, and client problem resolutionsAccomplishmentsIncreased sales territory revenue 75% from $272,000 in 1989 to $476,000 in 1992Aided in the development core capabilities of the Caliper/Profile Evaluations Screening Test Held record for the fastest growing territory within the period of employment
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Education
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West Liberty University
B. S, Business Administration-Business Management