Experience

DreamWoRx Botanicals™

• United States
• Wholesale
• 1 - 100 Employee

• Director of Visual Merchandising, Branding and Store Design

  • Oct 2020 - Present

  Art directed all brand assets including brand logo, product labels, educational / promotional documents, clothing and store design for an up and coming Cannabis brand in Oklahoma. Worked directly with CEO on company vision and direction to gain market exposure in the Medicinal Cannabis community. Created the visual strategy for the brand and customer experience. Trained department leads on the company standards and visual expectations to ensure consistency with brand image across all platforms, retail and ecommerce. Key Achievements: • Directed all art design to create a cohesive brand idea and build brand identity. • Designed / art directed the build out of the first dispensary for the company. • Brought together the needs of all shareholders, CEO and team leads to give an idea an image through visual merchandising and design.



Lucky Brand

• United States
• Apparel & Fashion
• 700 & Above Employee

• Regional Visual Manager

  • Jul 2010 - Jun 2020

  Regional Visual Manager – East Coast Region - Hired as part of new field leadership team to build and drive implementation of visual merchandising discipline for a company undergoing a market position overhaul. Responsible for 85 stores from MA to FL • Lead, train and develop East Coast field team in visual merchandising and brand standards • Designed and implemented policies, procedures and processes regarding floor sets and brand standards company-wide for visual merchandising • Project Manager for all company refresh strategies, new store openings and brand enhancement projects for the East Coast region • Managed New York Showroom market sets and design • Work directly with corporate leadership and collaboration with corporate visual team and EVP of creative services on seasonal visual strategy • Leveraged tactical expertise to optimize transaction value and increasing same store sales



Ralph Lauren

• United States
• Apparel & Fashion
• 700 & Above Employee

• Regional Brand Presentation Manager

  • Dec 2005 - Jul 2010

  Regional Brand Presentation Manager (RBPM) – Northeast region (42 stores) - Corporate position managing brand standards and merchandising for factory outlet stores totaling $280M in sales • Visual / merchandising leadership role includes largest grossing store ($50M) - directed activity that drove 20% annual revenue growth for 3 consecutive years • Instituted company-wide ‘Best Practices’ initiative for communications, implementation and new store opening / renovation – these practices were implemented successfully in over 20 locations • Identified and developed future leadership talent as part of succession planning across matrix environment consisting of 124 employees • Partnered with Senior Director of Creative Services ensuring new and innovative strategies of brand presentation were met with each season.



Banana Republic

• United States
• Retail
• 700 & Above Employee

• Visual Market Manager

  • Jul 2005 - Dec 2005

  Visual Market Manager – NYC / Central Jersey (12 stores) Corporate position managing visual operations for 12 high visibility locations, driving $75M in sales• Built and implemented customized, quantitative impact report relating featured products to SKU movement, tracking results / performance as a function of merchandising, optimize volume per Sq. Ft.• Oversight / direction for in-market execution including: merchandising, planning, in-person inspections to ensure accuracy of execution, pricing, SKU movement vs. forecast, store openings and re-modeling - from layout to managing contractors and ordering materials (fixtures, props, etc.) • Managed staff of 32

• Visual Market Manager

  • Jul 2004 - Jul 2005

  Visual Market Manager – Tri-County / Garden State Plaza (8 stores) Incremental responsibility awarded in recognition of contributions in Flagship store turn-around• GSP store won district and regional “Excellence in Visual Merchandising Award”- 3/05• “Visual Excellence Award”– recognition for consistently superior visual merchandising • Responsibility for stores driving $50M annual volume, managed staff of 28

• Visual Manager

  • Aug 2002 - Jul 2004

  Visual Manager – Garden State Plaza Recruited to return as part of new management team tasked to drive store turn-around of Flagship location - within 22 months increased store volume to $17M, representing a 40% revenue growth vs. prior year.• Regularly analyzed SKU movement by display resulting in recommendations and action plans to maximize sales per sq. ft. and developed “best practices” to optimize merchandising effectiveness• Managed staff of 10 – zero personnel turn-over• Lead visual management implementation courses and lighting seminars



Nordstrom

• United States
• Retail
• 700 & Above Employee

• Visual Manager

  • Sep 2001 - Aug 2002

  Visual Manager – Westchester Mall Responsible for the conception and articulation of store-wide thematic display of all merchandise for $80M annual volume location• Day-to-day management of features, seasonal merchandising, sales & promotions, product launches, trunk shows and special events for name brands, managed staff of 4

• Visual Interior Specialist

  • Jan 2001 - Sep 2001

  Visual Interior Specialist – East Coast, U.S. (19 Stores) Responsible for the conception and articulation of store wide visual thematic display of merchandise, visual standards, signage, personnel management for 4 departments from mainstream to special sizes• Mainstream / “Narrative” department was company’s highest grossing department • Key liaison between corporate buying and field merchandising teams for east coast operations

• Visual Manager

  • Mar 2000 - Jan 2001

  Visual Manager - Menlo Park Mall Responsible for store wide visual merchandising for the $50M Menlo Park Store • Oversight and approval of store wide visual merchandising including daily features, seasonal sales & promotions, product launches to designer trunk shows and other special events – by department• Tracking SKU sell-through performance with merchants to ensure revenue objectives • Management of 3 visual assistants



Banana Republic

• United States
• Retail
• 700 & Above Employee

• Visual Manger

  • Sep 1999 - Nov 2000

  Visual Manger -Manhattan Metro District (3 Locations) Visual merchandising for stores totaling $11M revenue - responsibilities included: window displays, training of in-store merchandising teams, top shelf displays, front face-outs & signage Visual Manger -Manhattan Metro District (3 Locations) Visual merchandising for stores totaling $11M revenue - responsibilities included: window displays, training of in-store merchandising teams, top shelf displays, front face-outs & signage