Anthony Lefay
Senior Digital Motion Designer at Saatchi & Saatchi London- Claim this Profile
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Bio
Experience
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Saatchi & Saatchi UK
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Senior Digital Motion Designer
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Feb 2019 - Present
London, United Kingdom Creating digital master creatives for Digital Out of Home, digital screens, social content and banners predominantly using After Effects, Premiere, Photoshop and illustrator. Working on many high profile brands and International campaigns, including BT, EE, Mercedes-Benz, smart, HSBC, Visa, Direct Line, Expedia...
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eg+ worldwide
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United Kingdom
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Advertising Services
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400 - 500 Employee
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TV & Online versioning Editor
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Aug 2013 - Feb 2019
London, United Kingdom TV Commercial adaptation & global versioning in a Non Linear editing environment. Editing, motion graphics, digital and broadcast delivery, following and developing workflows and ensuring that production and creative standards are followed. Brand Guardian, Lead adaptation & versioning Editor for Burberry, Mercedes-Benz, smart & Tag Heuer. All aspects of commercial work from: • Creative editing • Global & Local versioning • Standards conversions • Broadcast… Show more TV Commercial adaptation & global versioning in a Non Linear editing environment. Editing, motion graphics, digital and broadcast delivery, following and developing workflows and ensuring that production and creative standards are followed. Brand Guardian, Lead adaptation & versioning Editor for Burberry, Mercedes-Benz, smart & Tag Heuer. All aspects of commercial work from: • Creative editing • Global & Local versioning • Standards conversions • Broadcast compliance & delivery • Study and learn guidelines provided by Head offices for each brand • Creating master template projects in Premiere Pro & After effects for campaigns following guidelines and creative (Master Builds) for all editors to use and adapt TVCs worldwide • Digital Out of Home editing for all types of screens all over the world • Video content for social videos (Instagram, Facebook, Youtube...) • Packs & products replacement (packshots, number plates, sat nav etc..) • Motion graphic design & visual effects • Mocha Tracking, basic 3D & compositing • Software used: Adobe Suite, FCP, Mocha Pro Work for the following clients: • Amazon • Aquafresh • Arla Foods • Bacardi Ltd (Bacardi, Bombay Sapphire, Grey Goose, Martini) • Burberry • Etihad • GE • Mars (Airwave, Dolmio, M&Ms, Orbit, Pedigree, Sheba, Skittles, Snickers, Twix, Uncle Ben's, Whiskas, Wrigleys) • Mercedes-Benz / smart • P&G (Gillette, Venus, Braun, Pampers, Febreze) • PepsiCo (7Up, Doritos, PepsiMax, Tropicana, Walkers) • Sony • TAG Heuer ...
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Senior Assistant Editor
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Apr 2012 - Jul 2013
London, United Kingdom Senior member of the Assistant Editing team working closely with the Head of Broadcast Technology, Editors and Producers. • Ensuring that the TV department is maintaining the highest quality on all deliverable & receiving the correct assets to adapt from. • Supporting the Head of Broadcast Technology & CTO with the development of any necessary technology projects: department automations and workflows. • Managing, Quality control & organisation of all incoming material and assets… Show more Senior member of the Assistant Editing team working closely with the Head of Broadcast Technology, Editors and Producers. • Ensuring that the TV department is maintaining the highest quality on all deliverable & receiving the correct assets to adapt from. • Supporting the Head of Broadcast Technology & CTO with the development of any necessary technology projects: department automations and workflows. • Managing, Quality control & organisation of all incoming material and assets for adaptation. • Ingesting, tagging assets, providing thorough and accurate reports. • Quality control, encoding & delivery of all outgoing material worldwide for TV, Cinema, Digital Out Of Home & Online • Creating any type of files and formats to requested specifications. • Archiving Projects & library assets. Software used: • Adobe Premiere • Adobe After Effects • Adobe Media Encoder • FCP 7 • Cerify Tektronix • Episode 5 & 6 • Compressor • Motion • MPEG Streamclip • Handbrake
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Assistant Editor
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Oct 2010 - Mar 2012
London, United Kingdom
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Freelance Producer & Video Editor
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2009 - 2012
Worldwide Video Production, Filming, Editing & GFX. Clients include: Jaeger LeCoultre, Aston Martin, Rémy Martin, Pommery, Discovery Channel...
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CWF
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France
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Textile Manufacturing
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300 - 400 Employee
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Sales & Marketing Assistant
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Feb 2010 - Sep 2010
London, United Kingdom CWF (Children Worldwide fashion), European leader in kids luxury fashion. Burberry, Timberland, Hugo Boss, Chloé, DKNY, Elle, Escada, Marithé + François Girbaud.
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Post-Production Runner
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Jun 2008 - Jun 2009
London, United Kingdom
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Stonegate Group
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United Kingdom
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Hospitality
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700 & Above Employee
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Bartender & Waiter
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Oct 2006 - May 2008
London, United Kingdom
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JD Sports Fashion
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United Kingdom
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Retail
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700 & Above Employee
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Retail Salesperson
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Oct 2004 - Oct 2005
London, United Kingdom
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Education
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IUT SAINT NAZAIRE Techniques de Commercialisation
Business, Management & Marketing, BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES -
SAE Institute Australia
Diploma of Music Industry, Audiovisual Communications Technologies/Technicians