Anthony Hogg

Co-Founder at Third Man Run
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Contact Information
us****@****om
(386) 825-5501
Location
London, England, United Kingdom, UK

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Credentials

  • The Fundamentals of Digital Marketing
    Google
    Apr, 2018
    - Nov, 2024
  • Camera Movement for Video Productions
    LinkedIn
    Apr, 2017
    - Nov, 2024
  • Twitter Flight School Video Accreditation
    Twitter
    May, 2020
    - Nov, 2024

Experience

    • United Kingdom
    • Media Production
    • 1 - 100 Employee
    • Co-Founder
      • Feb 2020 - Present

      SPORTS CONTENT STUDIO We are a specialist sports content studio renowned for creating authentic talent driven entertainment series in partnership with some of the biggest brands in sport. CREATIVE We provide our partners with a full end to end creative studio service; from pitch through to concept development, treatment and storyboarding. We work in collaboration with or as an extension to creative and partnership teams. PRODUCTION We have full service pre and post production capabilities; working with a specialised creative team comprised of exceptional directors, producers, videographers, photographers, editors and designers delivering projects of all sizes globally. Whether collaborating on a new concept or executing on existing partner creative, we have extensive experience shooting with elite level talent from sports and entertainment. TALENT We source and broker commercial partnerships with global talent for some of the world’s biggest brands, agencies and publishers. Utilising our unique access, we secure the right talent for the project and ensure the activation is authentic and delivers the maximum return for everyone involved. CONSULTANCY We offer strategic sports marketing support to all our partners. Whether it is creative or content development, commercial and distribution strategy, or talent procurement and activation; we have many years experience across each. Working end to end or within specific business units, we support you in the areas that you need us most. LONDON anthony.hogg@third-man-run.com +44 (0) 782-501-3953 BARCELONA lluis.cona@third-man-run.com +34 647-991-384 FOLLOW US Instagram @thirdmanrun Show less

    • United States
    • Technology, Information and Media
    • 300 - 400 Employee
    • Consultant
      • Feb 2020 - Jan 2021

      Consulting in Athlete and Sports marketing, Content Strategy, Production and Business Development for The Players' Tribune and Minute Media group of companies. Primarily supporting MM leadership on integrating the TPT Global business into the broader group structure. Conceived, negotiated and executed commercial athlete content partnerships with Puma and Twitter, and delivered talent to support Kia's activation of their UEFA Europa League sponsorship. Consulting in Athlete and Sports marketing, Content Strategy, Production and Business Development for The Players' Tribune and Minute Media group of companies. Primarily supporting MM leadership on integrating the TPT Global business into the broader group structure. Conceived, negotiated and executed commercial athlete content partnerships with Puma and Twitter, and delivered talent to support Kia's activation of their UEFA Europa League sponsorship.

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • VP Commercial Partnerships EMEA
      • Dec 2018 - Jan 2020

      *Acquired by Minute Media in November 2019. Building out The Players' Tribune global proposition in EMEA, with responsibility for partnerships across content creation, licensing and technology. Providing multiple athletes from agency groups with the platform to tell their personal stories across multi-media formats. Delivered host and guests for Facebook Watch series House Guest Europe, and negotiated and executed ongoing multi-year content partnership with Expedia to activate their official UEFA Champions league partnership. Show less

    • Australia
    • Spectator Sports
    • 1 - 100 Employee
    • GM & Chief Revenue Officer EMEA
      • Jan 2017 - Dec 2018

      *Acquired by The Players' Tribune in December 2018. EMEA leader and part of the global executive leadership team of 'athlete media' business Unscriptd. Built out the team and executed the business strategy for partnerships with all respective clients in the region, forging relationships with athletes, agents, clubs, federations, brands, media agencies, broadcasters, social media platforms & publishers. Drove integration of the proprietary technology platform and app into the sporting ecosystem as part of a combined tech and content offering. Delivered the first commercial business in Europe via partnerships with the likes of EE, Henkel, Warner Bros, WPP, Premier League Clubs, Minute Media & Bleacher Report, Social platforms & technology partners. Show less

    • United Kingdom
    • Media Production
    • 1 - 100 Employee
    • Commercial Director
      • Jul 2014 - Jan 2017

      Part of the leadership team and launch Commercial Director for TV and digital/social video production company CONTENTED, that grew the business from start up to Snap Inc. global creative partner. Built editorial and production infrastructure across newsroom and studio units to support execution of white label video production retainers secured with a roster of global publishers (Yahoo, Eurosport, LadBible, Hearst, Telegraph Media Group, Bauer, Global, Sky Media), global brands (Lastminute.com, Puma, Heineken, HSBC, JD Sports) & technology partners (Facebook, Instagram, Twitter, Snapchat). Show less

    • United Kingdom
    • Broadcast Media Production and Distribution
    • 100 - 200 Employee
    • Commercial Director
      • Oct 2013 - Jul 2014

      Overall responsibility for commercial strategy, revenue and route to market for the 60+ talkSPORT/SPORT sales team across all clients (rights holders, brands, agency partners).Executed change management of trade facing sales structure during 2013.

    • Head of Creative & International Strategy
      • Nov 2012 - Oct 2013

      Management of overall creative strategy (commercial and implementation) across all talkSPORT/SPORT media platforms within the UK and across talkSPORT global rights. Delivered revenue strategy and multiple commercial partners for big ticket broadcast properties across sports, achieving YOY growth as the lead revenue stream within the business.

    • Head Of Creative Services
      • Nov 2010 - Nov 2012

      Led the creative sales and client services teams across all talkSPORT media platforms. The team secured and delivered multiple cross platform partnerships for both the FIFA 2010 World Cup and UEFA Euro 2012, with the Coca Cola "Fan Reporter" winning a Sony Gold award.Renegotiated deals with a number of both the biggest and long term partners - Ford, Paddy Power, Sky amongst others.Maintained the growth of the revenue stream well above industry standard.

    • Sponsorship Manager
      • May 2007 - Nov 2010

      Responsibility for brand, agency and partner relationships, deal structure, negotiation and for leading a team of account executives in delivering sponsorship and promotional activity across talkSPORT media properties.

    • United Kingdom
    • Broadcast Media Production and Distribution
    • 200 - 300 Employee
    • Group Account Manager
      • 2004 - 2007

      Management and reporting for TV trading deals and teams across airtime and sponsorship on a day to day basis and as part of trading season. Experience and relationships built across all major agency groups and multiple brands directly.

    • Account Executive
      • 2002 - 2004

      Graduate position as a TV account executive managing a portfolio of agency groups and clients. Perfect grounding in the media and broadcast industry.

Education

  • University of Greenwich
    BA Hons, Business & Finance

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