Tony Fancher
Director of Data and Insights at Rhithm- Claim this Profile
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Topline Score
Bio
LinkedIn User
I worked with Anthony for just over a year. I found him to be an enthusiastic team member with a positive attitude to everything he was tasked to do. He learned new skills easily and stepped up whenever he was asked. He will be an asset to any team.
Jeff Bird
A true team player who is always willing to help is how I would describe Anthony. I had the pleasure of working with him on a number of projects which required quite a bit of data wrangling, all of which he was able to tackle with ease. Anthony is technically astute, learns quickly, and isn't afraid to ask clarifying questions when needed. I recommend Anthony and would gladly work with him again in the future. I am sure that he would contribute positively to any team.
LinkedIn User
I worked with Anthony for just over a year. I found him to be an enthusiastic team member with a positive attitude to everything he was tasked to do. He learned new skills easily and stepped up whenever he was asked. He will be an asset to any team.
Jeff Bird
A true team player who is always willing to help is how I would describe Anthony. I had the pleasure of working with him on a number of projects which required quite a bit of data wrangling, all of which he was able to tackle with ease. Anthony is technically astute, learns quickly, and isn't afraid to ask clarifying questions when needed. I recommend Anthony and would gladly work with him again in the future. I am sure that he would contribute positively to any team.
LinkedIn User
I worked with Anthony for just over a year. I found him to be an enthusiastic team member with a positive attitude to everything he was tasked to do. He learned new skills easily and stepped up whenever he was asked. He will be an asset to any team.
Jeff Bird
A true team player who is always willing to help is how I would describe Anthony. I had the pleasure of working with him on a number of projects which required quite a bit of data wrangling, all of which he was able to tackle with ease. Anthony is technically astute, learns quickly, and isn't afraid to ask clarifying questions when needed. I recommend Anthony and would gladly work with him again in the future. I am sure that he would contribute positively to any team.
LinkedIn User
I worked with Anthony for just over a year. I found him to be an enthusiastic team member with a positive attitude to everything he was tasked to do. He learned new skills easily and stepped up whenever he was asked. He will be an asset to any team.
Jeff Bird
A true team player who is always willing to help is how I would describe Anthony. I had the pleasure of working with him on a number of projects which required quite a bit of data wrangling, all of which he was able to tackle with ease. Anthony is technically astute, learns quickly, and isn't afraid to ask clarifying questions when needed. I recommend Anthony and would gladly work with him again in the future. I am sure that he would contribute positively to any team.
Credentials
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Merkle Digital Professional
MerkleJun, 2017- Nov, 2024 -
Google Analytics Individual Qualification
GoogleDec, 2017- Nov, 2024 -
Leadership Studies
The University of Iowa
Experience
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Rhithm
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United States
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Technology, Information and Media
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1 - 100 Employee
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Director of Data and Insights
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Jun 2021 - Present
Analytics Engineer & Product Developer & Data AnalystPioneered analytics add-on product with hundreds of customers• SQL, Python, APIs, Tableau• SQL Server, Snowflake, Airflow, Tableau Analytics Engineer & Product Developer & Data AnalystPioneered analytics add-on product with hundreds of customers• SQL, Python, APIs, Tableau• SQL Server, Snowflake, Airflow, Tableau
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Merkle
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United States
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Advertising Services
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700 & Above Employee
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Sr. Analyst II, Business Intelligence & Measurement Strategy Consultant
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Apr 2020 - May 2021
- Data Visualization Lead / Associate Manager- Lead designer for new solution development
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Sr. Analyst I, Business Intelligence & Measurement Strategy Consultant
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Apr 2019 - Apr 2020
Senior Analyst specializing in measurement strategy consulting, analytics, and data visualization for enterprise level clients.-Measurement/Analytics Strategy-Advanced SQL/Tableau-Data Modeling, Visualization, Storytelling-Tech/Capabilities Assessments-Business Intelligence Strategy and Tool Mastery-Consultative Selling Abilities-Marketing/Sales/KPI Knowledge-Specialities: CPG, Entertainment, Streaming Video, Advanced Analytics
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Analyst, Digital Media Analytics & Decision Support
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May 2017 - Apr 2019
-Implement solutions & provide recommendations that drive results on client campaigns & objectives-Provide support for digital media teams with custom performance reporting and analyses-Analytic support includes the coding of models in SQL and Python/SAS-Assist with design customizable client dashboards that may span across all digital channels-Support internal data management teams to build reporting data mart-Support clients and account management on testing strategies and measurement methodologies-Clients include FOX Digital Growth, HBO Now, Facebook, Fiat Chrysler Automobiles, Nespresso, Under Armour, Target, Purdue/Kaplan University, Comcast Business
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Selling Simplified
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United States
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Advertising Services
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300 - 400 Employee
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Data Analyst I
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Jan 2016 - Feb 2017
CRM Data-Managed wrangling, ingestion, and transformation of large, complex datasets for internal and client engagements-Developed measurement strategy and visualization of CRM data quality analytics, resulting in scalable and streamlined solutions for improved operational efficiency-SME for internal and client data quality reporting-Automated key component of data product, an algorithm of conditional data cleansing and preparation, resulting in 50% efficiency gains (via python script)-Developed and implemented scalable and uncompromising metadata processes and standards-Lead major data preparation initiative to standardize 1.2M unique job titles down to 800K and also infer new metadata by developing python script
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University of Iowa
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United States
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Higher Education
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700 & Above Employee
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Business Analytics Collegiate Competitor
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May 2015 - May 2015
-Represented University of Iowa for USITCC annual Business Analytics competition-Placed 4th out of 59 national collegiate competitors-4-hour case study for Omaha Steaks catering products focusing on financial, accounting, customer, and operations data-Graded on evidence-based decision-making using querying, statistical processing, formulating and solving linear programs, and inferential analysis-Delivered final product including executive summary, seven pages of discussion points, and decision support products made with excel solver and access database
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Fastenal
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United States
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Wholesale
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700 & Above Employee
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Sales and Operations Intern
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Nov 2014 - May 2015
-Delivered world-class account management support to clients such as Oral-B, P&G by understanding account needs and delivering created product solutions-Managed inventory replenishment systems for client accounts and 5K+ in-store product basket-Provided outstanding in-store support and product solutions to customers-Completed contracted orders for clients from inception through delivery -Delivered world-class account management support to clients such as Oral-B, P&G by understanding account needs and delivering created product solutions-Managed inventory replenishment systems for client accounts and 5K+ in-store product basket-Provided outstanding in-store support and product solutions to customers-Completed contracted orders for clients from inception through delivery
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Citysocializer
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United Kingdom
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Technology, Information and Internet
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1 - 100 Employee
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Marketing Analytics Intern
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Jun 2014 - Aug 2014
-Optimized digital marketing campaign by maximizing ROI through management of Real-time Bidding reporting and optimization advertising platform SocialMoov-Identified target market by conducting trending and behavioral analyses on segmented customer demographics via Google Analytics-Assisted in development of customer acquisition model and monetization strategy -Identified opportunities for customer engagement and growth through market research-Created and marketed most successful ad campaign, a social event for the 2014 FIFA World Cup-Achieved 600% increase in sales from digital marketing and 90% decrease in costs through assisting implementation, management, and optimization of digital marketing strategy-Increased company’s visibility by utilizing SEO to organize website content and HTML-Developed management experience as Marketing Manager left without replacement mid-internship
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National Student Leadership Conference
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United States
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Professional Training and Coaching
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1 - 100 Employee
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Team Advisor
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Jun 2010 - Aug 2012
-Team Advisor for "Mastering Leadership", a seven-day NSLC program occuring six times a summer-Facilitated personal growth and leadership development for 140+ high school students across 13 program instances-Developed management and leadership competencies by assisting Administrative staff, Professors, and Program Directors with program components for over 2,000 high school student leaders-Developed a passion for leadership, excellence, and translating emotional intelligence into strong, healthy relationships
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Education
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2011 - 2015
University of Iowa - Henry B. Tippie College of Business
Bachelor of Business Administration (B.B.A.), Business Analytics & Information Systems
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