Anthony Ezzard
Vice President, Business & Wholesaler Development at DEFY- Claim this Profile
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Bio
Chris Wade
I reported to Anthony while I worked at Diageo Guinness overseeing the TAD Region. Anthony was all about leadership, developing his talent and being a servant leader. He also taught me how to be a forward thinker and then how to deploy tactics against those strategies. I enjoyed my time working with him as our Central Region VP of Sales.
Tony Kalich
I reported to and was a counterpart to Anthony while at Diageo-GuinnessUSA. Anthony is an inspirational leader focused on the development of his people. He collaborates across teams and departments to share best practices and apply learnings. He is ruthlessly focused on the most important priorities and works tirelessly to deliver results. His energy is infectious, and his knowledge of the beverage industry is vast.
Chris Wade
I reported to Anthony while I worked at Diageo Guinness overseeing the TAD Region. Anthony was all about leadership, developing his talent and being a servant leader. He also taught me how to be a forward thinker and then how to deploy tactics against those strategies. I enjoyed my time working with him as our Central Region VP of Sales.
Tony Kalich
I reported to and was a counterpart to Anthony while at Diageo-GuinnessUSA. Anthony is an inspirational leader focused on the development of his people. He collaborates across teams and departments to share best practices and apply learnings. He is ruthlessly focused on the most important priorities and works tirelessly to deliver results. His energy is infectious, and his knowledge of the beverage industry is vast.
Chris Wade
I reported to Anthony while I worked at Diageo Guinness overseeing the TAD Region. Anthony was all about leadership, developing his talent and being a servant leader. He also taught me how to be a forward thinker and then how to deploy tactics against those strategies. I enjoyed my time working with him as our Central Region VP of Sales.
Tony Kalich
I reported to and was a counterpart to Anthony while at Diageo-GuinnessUSA. Anthony is an inspirational leader focused on the development of his people. He collaborates across teams and departments to share best practices and apply learnings. He is ruthlessly focused on the most important priorities and works tirelessly to deliver results. His energy is infectious, and his knowledge of the beverage industry is vast.
Chris Wade
I reported to Anthony while I worked at Diageo Guinness overseeing the TAD Region. Anthony was all about leadership, developing his talent and being a servant leader. He also taught me how to be a forward thinker and then how to deploy tactics against those strategies. I enjoyed my time working with him as our Central Region VP of Sales.
Tony Kalich
I reported to and was a counterpart to Anthony while at Diageo-GuinnessUSA. Anthony is an inspirational leader focused on the development of his people. He collaborates across teams and departments to share best practices and apply learnings. He is ruthlessly focused on the most important priorities and works tirelessly to deliver results. His energy is infectious, and his knowledge of the beverage industry is vast.
Experience
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DEFY
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United States
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Food and Beverage Services
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1 - 100 Employee
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Vice President, Business & Wholesaler Development
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Apr 2021 - Present
Responsible for the DSD strategy and business development plan for growth in cooperation with retailers and distribution partners across North America. Partner with retailers, distributors, and brokers to achieve metrics designed to ensure growth and profitability. Manage the distributor/broker team covering North America. Support retailers, distributors, and brokers to achieve sales targets and increase share of category. Support the development of channel strategies; leveraging the strengths of each channel to grow distribution, velocity and sales.
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Anheuser-Busch
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United States
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Food and Beverage Services
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700 & Above Employee
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Senior Manager
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Apr 2018 - Apr 2021
Channel lead for dollar segment. Provide support and insights to 120 DSD wholesalers, 2 division managers and 20 region directors across TX, OK, AR, LA, AZ, NV, CA, OR, and WA. Develop annual business plans and implement strategies for sales and profit objectives. Conduct annual Top to Top to review performance and discuss plans for upcoming year. Drive execution of monthly plans to secure distribution, display execution, and share gains for Anheuser-Busch. Channel lead for dollar segment. Provide support and insights to 120 DSD wholesalers, 2 division managers and 20 region directors across TX, OK, AR, LA, AZ, NV, CA, OR, and WA. Develop annual business plans and implement strategies for sales and profit objectives. Conduct annual Top to Top to review performance and discuss plans for upcoming year. Drive execution of monthly plans to secure distribution, display execution, and share gains for Anheuser-Busch.
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Nestlé Waters
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France
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Food and Beverage Services
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700 & Above Employee
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Zone Sales Manager
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2015 - 2018
Led a team of 12 account managers and 8 sales representatives. Managed field sales activities across Texas to achieve sales, profit, and share objectives. Responsible for DSD, retail chains, market execution, training and development of account managers and sales representatives. Developed annual business plans, implemented strategies for sales and profit objectives of the business unit. Conducted monthly business reviews with key accounts to monitor performance and adjust plans to deliver objectives.
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Molson Coors Beverage Company
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United States
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Food & Beverages
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700 & Above Employee
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General Manager
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2012 - 2014
Led a team of 25 direct and indirect reports along with 5 DSD wholesale beer distributors. Managed field sales activities of the Texas business unit to achieve sales, profit, and share objectives. Responsible for retail chains, market execution, training and development of Distributor Managers and Sales Representatives. Developed annual business plans, implemented strategies for sales and profit objectives of the business unit. Conducted monthly business reviews with wholesalers to monitor performance and adjust plans to deliver objectives.
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Diageo
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United Kingdom
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Beverage Manufacturing
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700 & Above Employee
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Vice President, General Manager
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2004 - 2011
Led a team of 8 sales directors and 24 DSD distributor managers across 15 states. Supported 47 beer, wine and spirits distributors. Managed field sales activities across the central division to achieve sales, profit, and share objectives. Responsible for retail chains, market execution, training and development of Sales Directors and Distributor Managers. Developed annual business plans, implemented strategies for sales and profit objectives of the business unit. Conducted monthly business reviews with wholesalers to monitor performance and adjust plans to deliver objectives.
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Kramer Beverage
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United States
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Manufacturing
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1 - 100 Employee
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General Manager
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2000 - 2004
Led DSD beer distributor representing Molson-Coors, Diageo, Boston Beer Company, Constellation, Mark Anthony, Yuengling and Heineken Company brands across southern New Jersey. Responsible for sales, marketing, pricing, p&l, training, and supplier relations. Partnered with suppliers to build annual business plans to deliver net sales and profit targets. Drove the execution of monthly plans to secure distribution, display execution, and share gains for supplier partners. Held monthly/quarterly business reviews with sales team and suppliers to monitor performance and ensure delivery of objectives.
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Education
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Morehouse College
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Saint Joseph's University