Head of Marketing

• Jul 2023 - Present

Shareholder

• Sep 2021 - Present

Head of Growth & Marketing (Beauty Story)

• Feb 2022 - Jul 2023

Head of Growth

• Feb 2021 - Feb 2022

Head of Acquisition

• May 2020 - Feb 2021

Head Of Marketing & Acquisition

• Jan 2020 - May 2020

Growth Strategy Consultant

• Aug 2018 - Jan 2020

Creation and Responsible of a Growth Hacking Consulting Product called LOOP.FORGE Based on growth hacking principles and adapted to a consulting product for multiple industries, brands & businesses.LOOP.FORGE includes 4 steps:- Analysis: UX design, Paid Advertisement, SEO, Sales Funnel, Referral System, Target strategy, Product performance... - Test ideation: Listing of growth potential tests from analysis. - Test prioritization: Using growth hacking notation standards we prioritize our tests. - Test implementation: Implementation of each test internally with our teams including project management and final analysis.All in consideration of the AARRR model adapted into Acquisition - Activation - Retention. Show less

Social & Media Platform Strategist (Global Brands)

• Aug 2017 - Aug 2018

- Developing in-house and external knowledge about social media, paid social / media, as well as market and consumer behaviour. - Part in production, live event organisation (Marc'O Polo 50 years anniversary / Sole DXB with PUMA / Main PUMA campaigns for different business units) - Working on different brand accounts (PUMA France - PUMA EEMEA - PUMA Global) Brands: - Puma (global and regional)- Grundig- Tupperware - Others

Social Media / Media buy Manager (Global Brand)

• Dec 2016 - Jul 2017

- Content Creation: Preparation and Execution of Video/Photo shooting and other digital formats. - Project Management- Market Research- Strategy: Social Media channels & Ecom- Copywriting- Community Management- Data Management- Media spend strategy- Media Planning- Media Buying over FB, IG, TW, YT.. Client: - PUMA Global, Regional, and business unit channels. - PUMA Group: Employer Branding

Marketing Expert for Facebook and Instagram (SMB Program)

• Apr 2016 - Dec 2016

Helping & advising business owners to optimise their advertisement campaigns and fulfill their objectives through Facebook advertisement.Manage and consults on complex advertising solutions and integrationsManage revenue delivery and budget spend, including daily optimization and providing real time targeting recommendationsPlatform & Product Expert - Articulate and update clients on FB product and developmentsResponsible for educating clients and agencies on best practicesBuild and manage relationships with key clients and agency partners (media, creative, PMD, etc.)Project Management - Manage complex work streams to optimize marketing objectives for clientsManage Analytic and dashboards to advise clients (e.g. daily client facing data/insights reporting, understanding performance across accounts used by client, setting up pipelines to pull conversion and impression data, etc.)Relationship Management: Oversee delivery and revenue recognition for the businesses/accounts.Identify up-sell opportunities across your accounts and partner with the Client Partners to drive incremental revenue Show less

Marketing Customer Delight for Facebook and Instagram (SMB Program)

• Nov 2015 - Apr 2016

Provide support to small and medium-sized businesses (SMBs) to help them grow across multiple channels - email and phoneSupport and expand the self-serve advertising base for SMB clients in the online and digital advertising domainProvide pre and post-sales support for all self-service productsProvide product and tool support to enhance clients’ experienceIdentify trends and solve problems facing multiple SMB clientsResolve customer issues in a timely manner, pro-actively communicate to clients on progress and pro-actively identify areas where clients can improve usage of our solutions.Provide vital product insights and feedback from our customers to engineering. Show less

Account Manager

• Dec 2014 - Jul 2015

Business Developer

• May 2014 - Oct 2014

En charge de développer l'entreprise en France au Bénélux et en Suisse - Adaptation Marketing : Mise en place de campagne de mailing et emailing en adaptant les outils existants aux différents marchés, adaptation du site web pour les clients et utilisateurs francophones. - Adaptation Stratégique : mise en place d'une stratégie de développement commercial sur les différents marchés, creation d'un bureau (filiale) en France, mise en place d'une politique commerciale inhérente aux marchés (type de cible, contact, objectif court/long terme), adaptation inter-culturelle. - En charge des Ventes : Création de bases de données pour chacun des marchés, prospection, négociation, découverte des besoins, analyse de la demande, promotion de l'entreprise et des produits, conclusion des ventes, développement du portefeuille clients et du CA, conclusion de partenariats. Show less

Export Manager (export mission)

• Nov 2013 - Feb 2014

Bring help for small and medium French businesses on the turkish market. Finding partnerships/distributors in Turkey. Bring help for small and medium French businesses on the turkish market. Finding partnerships/distributors in Turkey.

Cashier (Student Job)

• Nov 2012 - Jul 2013

Cashier (Student Job) Cashier (Student Job)

Export manager

• Apr 2012 - Apr 2013

Bring help for small and medium French businesses on the USA market. Finding partnerships/distributors in New York. Bring help for small and medium French businesses on the USA market. Finding partnerships/distributors in New York.

Import Export Specialist

• Nov 2012 - Dec 2012

CREDOC Export Tasks : In charge of all step of irrevocable letter of credit. Opening, Checking, Relation with banks and clients, and payment. CREDOC Export Tasks : In charge of all step of irrevocable letter of credit. Opening, Checking, Relation with banks and clients, and payment.

Marketing Coordinator

• May 2012 - Jul 2012

Creation of tools of prospecting (Sales brochures); re-construction of the website of the company, the creation of tools of community management (Creation of page on social networks). Prospecting on new markets. Creation of tools of prospecting (Sales brochures); re-construction of the website of the company, the creation of tools of community management (Creation of page on social networks). Prospecting on new markets.

Field Assistant

• Jul 2011 - Sep 2011

Worker Worker

Commercial Assistant

• Jul 2008 - Aug 2008

Processing of demands for housing; organization of the internal meetings; inventory of fixtures ; followed by the results profits. Processing of demands for housing; organization of the internal meetings; inventory of fixtures ; followed by the results profits.