Anthony Chew
Brand Consultant at Wildfire Brand Consultancy- Claim this Profile
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English -
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Bahasa Malaysia -
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Cantonese -
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Vietnamese -
Topline Score
Bio
Leslie Paul
Great talent. Strong character. All-in-one package. One of the best working partners I ever had.
Patrick T.
During his time at TBWA\ Vietnam, Tony was a consummate creative professional. He's a creative talent, coupled with a natural business sense. Tony would be a great asset to any creative agency.
Izwar Zakri
In the very few projects that we worked on while in JWT, Tony has never failed to amaze me with his work and ethics. An idea think tank, Tony was never content with just having one solution, and he often explored and expanded on his thoughts and ideas - resulting with a host of possible solutions to the brief. Passionate and dedicated, Tony often fought for what he truly believed in. As such, he was often trusted to run projects/jobs on his own. His strength isn't limited to art direction alone - his strategising and copywriting often left people asking : "is he a Planner, Copywriter or Art Director?". An asset, I believe, to any establishment he is attached to.
Leslie Paul
Great talent. Strong character. All-in-one package. One of the best working partners I ever had.
Patrick T.
During his time at TBWA\ Vietnam, Tony was a consummate creative professional. He's a creative talent, coupled with a natural business sense. Tony would be a great asset to any creative agency.
Izwar Zakri
In the very few projects that we worked on while in JWT, Tony has never failed to amaze me with his work and ethics. An idea think tank, Tony was never content with just having one solution, and he often explored and expanded on his thoughts and ideas - resulting with a host of possible solutions to the brief. Passionate and dedicated, Tony often fought for what he truly believed in. As such, he was often trusted to run projects/jobs on his own. His strength isn't limited to art direction alone - his strategising and copywriting often left people asking : "is he a Planner, Copywriter or Art Director?". An asset, I believe, to any establishment he is attached to.
Leslie Paul
Great talent. Strong character. All-in-one package. One of the best working partners I ever had.
Patrick T.
During his time at TBWA\ Vietnam, Tony was a consummate creative professional. He's a creative talent, coupled with a natural business sense. Tony would be a great asset to any creative agency.
Izwar Zakri
In the very few projects that we worked on while in JWT, Tony has never failed to amaze me with his work and ethics. An idea think tank, Tony was never content with just having one solution, and he often explored and expanded on his thoughts and ideas - resulting with a host of possible solutions to the brief. Passionate and dedicated, Tony often fought for what he truly believed in. As such, he was often trusted to run projects/jobs on his own. His strength isn't limited to art direction alone - his strategising and copywriting often left people asking : "is he a Planner, Copywriter or Art Director?". An asset, I believe, to any establishment he is attached to.
Leslie Paul
Great talent. Strong character. All-in-one package. One of the best working partners I ever had.
Patrick T.
During his time at TBWA\ Vietnam, Tony was a consummate creative professional. He's a creative talent, coupled with a natural business sense. Tony would be a great asset to any creative agency.
Izwar Zakri
In the very few projects that we worked on while in JWT, Tony has never failed to amaze me with his work and ethics. An idea think tank, Tony was never content with just having one solution, and he often explored and expanded on his thoughts and ideas - resulting with a host of possible solutions to the brief. Passionate and dedicated, Tony often fought for what he truly believed in. As such, he was often trusted to run projects/jobs on his own. His strength isn't limited to art direction alone - his strategising and copywriting often left people asking : "is he a Planner, Copywriter or Art Director?". An asset, I believe, to any establishment he is attached to.
Experience
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Wildfire Brand Consultancy
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Vietnam
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Design Services
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1 - 100 Employee
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Brand Consultant
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Feb 2012 - Present
Full-Service Product Branding Specialist Key Brand Launch Credentials 2012 - Launched IDP's Dairy Brand 'Love'in Farm' and its full product branding range nationwide. 2013 - Launched Yen Viet Instant Porridge and Pepsico's Poca Snack product branding range nationwide. 2014 - Launched Vinasoy Fami's KID soy milk product branding range nationwide. 2015 - Launched Vietnam's 1st Coconut Beverage brand CocoXim's product branding range globally. Launched Vital Mineral Water brand and ANKA child milk formula product branding range nationwide. 2016 - Launched CocoXim's follow up Coconut Milk Beverage product branding range globally. 2017 - Launched Lotus Group's Confectionary Brand Tastee Chocolate Pie to Dubai market. 2018 - Re-branded and Launched Vinatea product branding range, Launched Coca-Cola Tet packaging, Launched L'amant Cafe's product branding range and TiniToy's Brick Toy Product Branding range nationwide. 2019 - 2020 Launched Thuan Phat's Black Anchovy Fish Sauce product branding and completed Nutifood's Bird's Nest product branding range. 2021 - Ongoing. Show less
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TBWA Vietnam
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Design
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1 - 100 Employee
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Associate Creative Director
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2009 - 2010
- Lead creative with 3 pitch wins (NYDC, LG & THP) - Accounts: Biere Larue & BGI, X-Men, Abbott GainPlus & Ensure Gold, Martell VSOP. - Lead creative with 3 pitch wins (NYDC, LG & THP) - Accounts: Biere Larue & BGI, X-Men, Abbott GainPlus & Ensure Gold, Martell VSOP.
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JWT Vietnam
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Staffing and Recruiting
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1 - 100 Employee
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Sr. Art Director
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2007 - 2009
Lead creative on multiple accounts: HSBC, KNORR, PEPSI, FORD, LIBERTY INSURANCE, CLORETS, POCA, SFONE. Lead creative on multiple accounts: HSBC, KNORR, PEPSI, FORD, LIBERTY INSURANCE, CLORETS, POCA, SFONE.
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Publicis Malaysia
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Malaysia
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Advertising Services
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1 - 100 Employee
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Creative Group Head
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2005 - 2007
Lead creative on: MBF Cards, Nestle, HP, Purina, Alpo, Sharp Lead creative on: MBF Cards, Nestle, HP, Purina, Alpo, Sharp
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Senior Art Director
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2003 - 2005
Lead Creative on Maxis, Dove, Scotts Emulsion, 7UP. Lead Creative on Maxis, Dove, Scotts Emulsion, 7UP.
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Creative Director & Industry Lecturer
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2001 - 2003
Providing creative leadership in all advertising and communication work for the varsity as well as external clientele which includes Epson and Pixar & Walt Disney. Creating a complete syllabus for 1st year advertising students as well as lecturing over a 100 students per semester. Providing creative leadership in all advertising and communication work for the varsity as well as external clientele which includes Epson and Pixar & Walt Disney. Creating a complete syllabus for 1st year advertising students as well as lecturing over a 100 students per semester.
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Associate Creative Director
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1993 - 1997
Lead Creative on: VOLVO, BOH tea, CASTROL, BANK MANDIRI, CLOROX, TELKOMSEL. Lead Creative on: VOLVO, BOH tea, CASTROL, BANK MANDIRI, CLOROX, TELKOMSEL.
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JWT
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United Kingdom
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Visualizer to Art Director
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1992 - 1993
Accounts held: Arab-Malaysian Group of Companies, Kelloggs, Kraft, Caltex, Shangri-La Hotel. Accounts held: Arab-Malaysian Group of Companies, Kelloggs, Kraft, Caltex, Shangri-La Hotel.
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Education
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1991 - 1992
The One Academy of Communication Design
Communication Design, Graphic Design, Advertising, Art History -
La Salle PJ
High School SCE, High School Diploma
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