Product Owner, Principal

• May 2022 - Present

Senior Digital Product Owner

• Mar 2021 - May 2022

Digital Onboarding Delivery Manager

• Apr 2019 - Mar 2021

Manager - Financial Services - Distribution and Marketing

• Jul 2015 - Mar 2019

The Accenture Distribution and Marketing (D&M) practice brings together a full offering of services to help clients realise value from enhanced customer relationships and distribution networks. The D&M community sits within our Financial Services Consulting Business, across Capital Markets, Wealth and Asset Management, Banking & Insurance. Since joining the team, I’ve mainly worked on agile transformation programmes focused on digital enhancements in either a Scrum Master or Agile Coach capacity. Example responsibilities include: 1. Programme strategy: - Current state analysis of existing programmes (i.e. 50-90 people). Analyse then recommend and implement initiatives to increase agile adoption effectiveness - Mobilise new agile teams: From location/office set up, optimum room space design, resourcing teams through to access, onboarding and training - Set up PMO functions 2. Agile training, example sessions include: - Training room style sessions covering an intro to agile, user story development, building product backlogs, agile estimation techniques etc. - Training simulations including Lego Scrum simulation, spaghetti tower game and more - Demos to distributed teams 3. In team Scrum Master, responsibilities include: - Run all Scrum events (i.e. daily Scrum, planning, review and retrospective) - Set up physical and virtual (JIRA and Confluence) work spaces - Facilitate workshops - Coach at team and individual level - Conflict resolution - Blocker and impediment remover - Knowledge transfer to upskill team and reduce dependency on a dedicated Scrum Master over time 4. Agile Coaching: - Engage clients and colleagues across levels to help embed agile values and principles - Coach teams on best agile practice approaches - Help teams to understand the value of agile and how to apply it based on their level of agile maturity - Help to build a ‘one team culture’ which drives the best outputs - Help teams to build a fun and engaging team culture Show less

Online Experience Manager

• Nov 2013 - Apr 2015

Joined Barclays Little Book of Wonders team to act as the lead digital project manager, significantly increase membership and maintain KPIs for existing digital side of the service, aspects of the role include: - Digital PM – Manage full project lifecycle, along with matrix management of project team - Facilitate sessions - Including daily stand ups, reviews, product demos and senior stakeholder sign offs - Application testing – Full end-to-end UAT - Digital strategy – Identify and implement the tactical and major strategic digital opportunities - Contact strategy – Develop the client on-boarding and retention communications framework - User experience – Facilitate stakeholder interviews, client usability testing to validate website UI/UX and rapid prototyping Show less

Digital Marketing Strategy Manager

• Feb 2013 - Oct 2013

Supplied digital marketing strategy expertise to all Barclays Wealth & Investment Management business units and provided hands on support to implement our major digital marketing initiatives. Aspects of the role included:- Digital PM – Delivered www.barclays.com/internationalwealth- Digital strategy – Conducted stakeholder interviews, audits, workshops and desk research to identify applicable digital insights- Appraising new technology solutions – Commercial feasibility assessments of new technology opportunities for Barclays Wealth & Investment Management Show less

Digital Marketing Manager

• Jan 2008 - Jan 2013

Digital marketing lead within the International Banking team. Remit to develop the team’s ability to acquire new business through digital channels. Aspects of the role included: - Vendor management – Responsible for defining RFPs and contract negotiations- Commercial management – Acquisition lead, quarterly/annual planning and forecasting run rates- Line management – 4 x FTE personnel at SEO agency - Commercial analysis – Analysis of costs, leads, traffic, onboarded clients etc. - SEO strategy and implementation – Onsite/offsite keyword optimisation, content partnerships- International SEO – Local language campaigns- New product development – Marketing work-stream lead- Integrated campaign management – Display advertising, landing pages, social media, search, media planning through to reporting and optimisation- Testing – A/B split testing and MVT- Analytics implementation – Standard and customised implementations- Content management – Managed 4 websites in line with Barclays governance framework Show less

Brand Manager

• Aug 2007 - Dec 2007

Provided brand consultation and direction to colleagues across Barclays Wealth & Investment Management. Aspects of the role included:- Brand champion – Worked across the division to provide sign off on new business unit marketing collateral- Cross business campaigns – Delivered campaigns across Barclays International and UK Private Bank- Media planning – Supported the global advertising campaigns and internal communication of the media schedules

Campaign Executive

• Feb 2006 - Jul 2007

This was a B2B marketing role covering broad campaign management for commercial card issuing and card acceptance products/services. Aspects of role included:- Offline campaign management of quarterly collateral cycles- Managing client brochureware fulfilment- Delivering direct mail campaigns- Event management- Piloted SMS marketing

Sales Executive

• Sep 2004 - Feb 2006

Worked as part of an outbound sales team, selling UK card acceptance facilities to on/offline retailers as part of a new business sales team. Aspects of the role included:- Managing KPIs - qualifying leads, converting sales, call listening quality etc.- Diary management- Sales/marketing campaigns