Anthie Charilaou
Digital Marketing Specialist at TBWA\ENTELIA- Claim this Profile
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Bio
Credentials
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Display & Video 360 Certification Exam
SkillshopSep, 2023- Sep, 2024
Experience
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TBWA\ENTELIA
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Cyprus
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Advertising Services
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1 - 100 Employee
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Digital Marketing Specialist
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Jan 2023 - Present
- Day-to-day management of clients’ digital media including bidding, optimization, testing, client inquiries & requests, and roll-out of new campaigns and promotions - Create campaigns through Programmatic Platform (DV360), Google, Meta, LinkedIn for paid promotion, targeting, and measurement - Attain key performance indicators - Participate in the development of social media content - Preparation of proposals and Digital Allocation - Customer's reports by aggregating and analyzing information from web analytics tools - Analyze campaigns’ performance and propose optimization actions Show less
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Digital Marketing Executive
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Sep 2020 - Dec 2022
• Maintain and develop relationships with existing and new customers • Build close relationships with marketing clients to implement marketing campaigns that aligned with their sales objectives • Working directly with businesses to discuss & evaluate needs, with a customer service approach • Planning, organizing, monitoring, and directing services production activities, processes and schedules • Planning and organizing production schedule and workflow to meet specifications and deadlines • Responsible for customer's programmatic campaigns (display & native) and through our company's e exclusive partnerships with Viber, Spotify, Dailymotion, Travel Audience (by Amadeus) • Responsible for customer's social media accounts (Facebook, Instagram & LinkedIn) regarding posts and advertisements through Ads Manager & Studio Creator • Build, plan and implement the overall digital marketing strategy • Prepare and manage customer's digital marketing budget • Collaborate with graphic designers and content writers team • Provides insight analysis of campaigns • Managing and communicating with Social Influencers on behalf of clients for various campaigns • Processes all sale invoices to customers • Responsible for handling payments Show less
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R Group
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Cyprus
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Personal Care Product Manufacturing
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1 - 100 Employee
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Account Manager of RDigital
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Oct 2017 - Jul 2020
• Handling all aspects of a sale, support and communication with the customer• Processes all sale invoices to customers• Responsible for handling payments• Responsible for customer's social media accounts (Facebook & Instagram) regarding posts and advertisements through AdManager and Buffer for Instagram• Budget allocation for customer's advertisements • Communication with designing department and content writers• Insights Reports to customer• Social media services- Managing and communicating with Social influencers behalf of clients for various campaigns Show less
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Sales Coordinator at Megaprint & MegaPanel (RMedia)
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Apr 2016 - Jul 2020
• Handling all aspects of a sale, from ordering to shipment to the customer.• Placing all orders for stock inventory and work tools, within their specific product grouping.• Reports all sales activity to Sales Manager through eSOFT for specific product grouping.• Effectively communicate shipping instructions/information to the BUD• Transportation Manager to ensure that the Customer specific instructions are achieved.• Keep salesmen and sales management team aware of product problems, delivery issues, etc.• Responsible for entering received orders, out of the IT system.• Inventory and eSOFT system reconciliation• Processes all sale invoices to customers.• Provide backup support for other coordinators to ensure successful execution of that job during absence of coordinator.• Keep salesmen informed as to status of sold contracts.• Responsible for handling payments• Credit Control Show less
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PHC Franchised Restaurants Public Ltd
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Cyprus
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Food and Beverage Services
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100 - 200 Employee
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Catering Sales Executive
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Apr 2009 - Apr 2016
• Member of the group proposing and set up of the offer and acquisition of the EU Presidency in Cyprus, which eventually have undertaken • Assist in achieving yearly sales and wages targets • Drive profitability through increasing sales & controlling costs whilst maintaining company operating standard • Assisting customers and negotiating the terms of their offer and closing sales • Prepare and present offers to customer • Deal with costing, pricing and payments • Following confirmation procedures and booking • Preparation of function briefs and schedules. Give all kind of necessary directions to the execution team (food and beverage department) • Coordinating weddings, private, business and other events • Responsible for After Sales Service • Follow up procedures for future customers Show less
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Sabre Corporation
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Sales Executive
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Oct 2006 - Apr 2009
• Maintaining and developing relationships with existing customers via meetings, telephone calls and emails; • Visiting potential customers to prospect for new business; • Negotiating the terms of an agreement and closing sales; • Gathering market and customer information; • Representing the organisation at trade exhibitions, events and demonstrations; • Negotiating variations in price, delivery and specifications with managers • Sabre Travel Network: global distribution system (GDS) Show less
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Ticketing and Reservation officer
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May 2006 - Sep 2006
• Bookings/Reservations • Over sales Creative direction for events and other varying marketing tools • Bookings/Reservations • Over sales Creative direction for events and other varying marketing tools
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Outgoing Department
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Jun 2004 - Sep 2005
• Bookings/Reservations • Bookings/Reservations
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Education
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2003 - 2006
Intercollege (Cyprus)
Diploma in Hotel and Tourism Management
Community
