Experience

Vizeum

• United Kingdom
• Advertising Services
• 200 - 300 Employee

• Media Planner Supervisor

  • Dec 2018 - Present

  Service for the media strategy and execution of Jaguar. Service for the media strategy and execution of Jaguar.



Mindshare

• Senior Strategy Planner

  • May 2017 - Nov 2018

  - Client: ChanganFord- Project Supporting:1. Media StrategyResponsible for regional media planning (western area including HQ), including the termly media strategy to improve the local voice of CAF and the study of media evaluation in west area in 2017.2. DataHandle the Quarterly Competitor Review and build the Data Bank internally to chasing media spending of car industry, especially key competitors.3. DigitalDeliver 2018 CAF SEM Strategy: On the basis of historical SEM Advertising of CAF and other competitors, convince client to focus on the 2018 SEM Target of Expansion and Optimization.



Majorel China

• China
• Advertising Services
• 1 - 100 Employee

• Management Trainee - DMP Solution

  • Jul 2016 - Mar 2017

  - Client: SAIC MAXUS, Disney - Project Supporting: 1. Responsible for Data CollectionGather data from online advertising monitoring and help clients fulfill data integration with online and offline data. Succeeded to combine customer online& offline tracking within eight months. 2. Data Analysis Assess the multi-channels data from official website / Baidu /social media / vertical type media/ etc. Evaluate media performance with different attribution model termly. Help enterprises understand the value of the various media channels and optimize the effectiveness of advertising. 3. Project Management Assistant Assist clients standardized monitoring implementation of each brand business, and arrange the progress of this project. Design interior projects to help the team standardize document-sharing system and workload statistics.