Founder and Director

• May 2021 - Present

Strategic Adviser - Specialising in Customer, Marketing and Digital Transformation for business growth. Customers are more demanding, more curious and more digital than ever before and their experiences are compared with their last best experience. Transformation is the buzz word, but customers don't ask for this, they want better experiences and for you to deliver on your promise. If your change program is not built on customer insight, then you may be wasting valuable time and money. At The Customer People, we contract short term to businesses wanting to drive customer centred change and want experienced CMO's, CXO's, CDO's to help determine the people, strategy and operations needed but don't know where to start or don't want to keep them long term. Contact me today for a coffee chat and see how we can help drive growth in these challenging times Currently supporting: - Showmax in Africa with their Brand, Sales analysis and Performance Marketing - Sky Television NZ acting as their Head of Brand and Sports Marketing as well as in ways of working across the Customer division.

Director and Chief Marketing Officer

• Dec 2021 - Present

MyPillow UK exists to help our customers get a great nights sleep so they can live their best lives. Our main product is bed pillow with a patented interlocking foam that moulds to the shape of your neck and provides you with a guaranteed great night's sleep. The business was initially established in 2018 by US business MyPillow Inc. and has been operating in the UK for the past 18 months. In December 2021, we officially separated from the US business and are now a proud British business which manufacturers products in Coventry, England and sells them through the UK, the Commonwealth and Europe. Aside from Pillows, we also make travel pillows, dog beds and source amazing quality cotton from Giza, Egypt for our sheets and pillowcases. MyPillow globally has sold over 50 million pillows and is considered one of the top 5 pillow manufacturers in the world.

Non Executive Director

• Jul 2021 - Present

The board is responsible for the overall corporate governance of SCC, its strategic direction and ultimately its performance. SCC vision is to enable older people to live life to the full by supporting the aspirations and needs of people as they age by reflecting the love of Christ.We operate across NSW and the ACT and have 28 residential aged care facilities, 28 retirement living facilities and operate Home care in several regions within NSW and ACT.

Chair Quality Care and Engagement Committee

• Oct 2021 - Oct 2022

The quality care and engagement committee exists to assist the Board in enabling SCC to ensure all residents and clients are appropriately engaged in the planning and delivery of their care and engagement services and that the delivery of these services is safe, effective, high quality and continuously improving.

Ambassador - Dare to Cure

• Jan 2021 - Present

This year, I’m proud to be and Ambassador for Children’s Cancer Institute’s CEO Dare to Cure- an exclusive fundraising event at the iconic Fleet Steps in Sydney’s Botanic Gardens. This event looks amazing and gives CEO’s and business leaders a chance to take on a bunch of amazing dares to help cure childhood cancer. I am taking on the Walk on Fire and Glass challenge, why don’t you join me? Please message me if you would like to join and help make a real difference in young lives. This year, I’m proud to be and Ambassador for Children’s Cancer Institute’s CEO Dare to Cure- an exclusive fundraising event at the iconic Fleet Steps in Sydney’s Botanic Gardens. This event looks amazing and gives CEO’s and business leaders a chance to take on a bunch of amazing dares to help cure childhood cancer. I am taking on the Walk on Fire and Glass challenge, why don’t you join me? Please message me if you would like to join and help make a real difference in young lives.

Non Executive Director - AWM Services

• Mar 2020 - Dec 2020

AWM Services Pty Ltd is part of the AMP group (AMP). AWM Services operates a business providing fund administration and investment services including the provision of general (non personal)advice to members in relation to their superannuation account.

Chief Customer Officer

• Apr 2019 - Dec 2020

The role spans Customer Experience, Research, Design, Digital, Marketing, Events, Data and Analytics across Banking, Wealth and Advice

Acting Director Strategic Marketing and Customer Experience

• Jan 2019 - Apr 2019

Head of Digital Growth and Customer Experience

• Apr 2017 - Dec 2018

To set up a new digital sales channel for AMP across Wealth, Banking and Advice. In addition drive customer strategy, customer research and NPS activity across AMP

Head of Segment - Accumulation

• Sep 2015 - Mar 2017

Develop and implement the strategy across products and channels to drive engagement and improve the cash flows across the Youth and Accumulation customer bases.

Head of Youth and Mass Segment

• Jul 2013 - Aug 2015

Juror AMY Awards

• May 2018 - Jun 2018

Juror at the 24th AMY Awards. With a distinguished heritage, the AMY Awards in 2018 are now more customer-focussed, more relevant and more prestigious – with one award for every AMY year. Juror at the 24th AMY Awards. With a distinguished heritage, the AMY Awards in 2018 are now more customer-focussed, more relevant and more prestigious – with one award for every AMY year.

General Manager Retail Sales and Operations

• Aug 2012 - Mar 2013

Management of 300 company owned and franchised stores across Australia. Responsible for the customer experience, team culture, partner relationships as well as the commercial responsibility for acquisition, upsell, cross sell,retention targets and the operating expense of all stores.

General Manager Consumer Marketing

• Mar 2010 - Aug 2012

Responsible for the P&L for Consumer unit across all product lines. This included the development and implementation of strategic marketing plan at an annual, quarterly basis and the development of the tactical changes needed to meet the changing customer demands.

General Manager Brand Strategy and Planning

• Dec 2009 - Aug 2010

As senior planner for Vodafone this role was responsible for the development of the annual and quarterly plans and the tactical changes needed to meet demand across both Consumer and Business Markets.

General Manager Customer Marketing and Insights

• Jun 2009 - Dec 2009

Responsible for the development and management of customer marketing including insights, lifecycle, growth and retention of 3 and Vodafone customer bases.

GM Customer Marketing - 3 Mobile

• Aug 2005 - Jun 2009

Responsible for the managing the customer base across Postpaid Mobile, Mobile Broadband and Prepaid Mobile and Broadband. This included: Value Segmentation, Churn Management, Customer Retention, Lifecycle Management and Customer cross sell and up sell.

Head of Customer Migration - Orange Mobile

• Dec 2004 - Aug 2005

Targeted with the migration of the entire Orange customer base to 3 Mobile, I was responsible for the project and the mobilisation of the company across IT, Networks, Sales and Marketing and Legal. The project exceeded target in margin transfer, customer sentiment and in additional sales to the 3 network.

Head of Customer Base Management - Orange Mobile

• Jan 2003 - Aug 2005

Responsible for developing the first customer base management model including setting up Retention teams and budgets across Sales, Marketing and Customer Operations. Pioneered Telecommunications retention and drove customer churn down from 3.6% per month to less than 1%.

Senior Product Manager

• Mar 1999 - Dec 2002

Responsible for the P&L for a number of products - Optus GSM Resale - Telstra CDMA Resale - Orange Internet and Long Distance - 124 Yes Call Centre service