Digital Marketing Specialist

• Aug 2018 - Present

• Develop, implement, oversee, and evaluate SEM, paid social, display advertising, and SEO strategies for medium-sized guided travel company. • Plan and allocate yearly digital ad spend of $1M+.• Generate over $20M+ yearly digital marketing revenue with high ROAS. • A/B test strategies, ad copy, and creative assets across all channels.• Provide content ideas, keyword research, content evaluation, and technical SEO to increase website traffic achieving top SERP positions.• Work closely with executives presenting weekly, monthly, and quarterly reports.• Oversee and execute large-scale cross-functional team projects such as website optimizations, event tagging, APIs, data management, and online brand reputation management.• Decreased CPCs by 28% initial 90 days by optimizing spend practices, changing creative, and improving audience targeting. • Increased digital marketing revenue from 10% of total business revenue to 33%.

Founder / Digital Marketing Manager

• Feb 2017 - Dec 2018

• Founded marketing agency that provided digital marketing and web development services to B2C and B2B SMBs.• Created business infrastructure from the ground up and gained over 20+ clients in various verticals including food, entertainment, eCommerce, fashion, and beauty.• Developed highly profitable SEM, paid social, and display ad campaigns for clients.• Managed over 1K+ paid search, shopping, and paid social campaigns. • Managed content marketing strategy and SEO to increase client’s brand visibility online and website rankings in search engine results.• Created email marketing campaigns with custom templates and advanced workflows.• Created monthly analytic reports to deliver digestible data for clients. • Successfully increased relevant visitor traffic and conversions up to 800% for established clients.

Web Developer

• Jun 2016 - Sep 2017

• Provided web development, maintenance, and support services for clients at a medium-sized web development agency. • Built over 30+ websites in various verticals including medical, legal, and finance.• Coordinated with other developers, creative team, and account manager to develop websites, maintain project deadlines, and ensure quality of work. • Was promoted to managing support staff; leading and building processes for general maintenance of over 300+ websites (updating content, creating backups, repairing broken assets, restoring websites, website migrations, etc.)• Improved company’s response time to support tickets to less than 4 hours and achieved a 90% customer satisfaction rating for the support team in 2017.

eCommerce Intern

• Nov 2014 - Jun 2015

• Assisted in SEM, affiliate marketing, and social media management responsibilities for large national B2C retail chain. • Provided keyword research, report sourcing, and analysis for SEM campaigns. • Researched and analyzed competitor digital marketing campaigns.• Assisted affiliate marketing creation on RetailMeNot, Coupons.com, Coupon Chief, etc.• Served as social media manager for Hot Topic on LinkedIn and Twitter channels.• Increased social engagement on LinkedIn by 30%, reduced CPC on paid search by 5%, and increased followers on Twitter by 1,000.

Business Development Officer

• Dec 2013 - Dec 2014

• Provided online and offline lead generation marketing campaigns for B2B investment management firm.• Created promotional outreach materials and oversaw distribution to potential leads.• Developed webinar program to nurture MQLs and turn them into clients.• Met with prospective clients to promote company products and services.• Increased client base by 10% resulting in $80K+ in revenue. • Provided online and offline lead generation marketing campaigns for B2B investment management firm.• Created promotional outreach materials and oversaw distribution to potential leads.• Developed webinar program to nurture MQLs and turn them into clients.• Met with prospective clients to promote company products and services.• Increased client base by 10% resulting in $80K+ in revenue.

Canteen Employee

• Jun 2008 - Aug 2009