Experience

MININGLAMP Technology

• China
• Information Technology & Services
• 100 - 200 Employee

• 集团副总裁，行业一部总经理 Group VP, Head of Industries

  • Jan 2022 - Present

  负责教育、医美医疗、家居家装、toB泛互联网等行业的拓展

• 集团副总裁，教育行业总裁 Group Vice President, Head of Education Industry

  • Feb 2020 - Mar 2022


TEDxZhuJiangNewTown
• China
• Non-profit Organization Management
• 1 - 100 Employee
• Founder and Curator

  • 2015 - Present


Tencent

• China
• Software Development
• 700 & Above Employee

• 高级教育行业经理 Senior Industry Manager, Education

  • Jul 2018 - Jan 2020

  -Oversee sales and client relations with customers in education industry: 尚德机构、EF、中公教育、风变科技、金宝贝、高顿教育 and drive joint innovation with JD, Suning and YHD with CPG top clients. -Sell Wechat/QQ/QQ browser/Tencent Video,etc. as Tencent traffic to education clients, build and drive education industry solution to clients.-Lay out industry strategy and execution plan to build education industry understanding for within and and provide digital solution, social marketing, growth management solution, creative solution, and digital measurement to help customers to grow sales in the digital world.Performance: Grow sales revenue YoY growth to 150%+, ranks top 1 industry on growth in Tencent Marketing Solutions; Build strong relations with 200+ CEOs, CMOs, Growth management, Brands VPs, directors and media managers of education customers, great relations with CEOs, MDs and Account Directors of 4A and local media agencies in China and good association with media, investors in education industry.

• 高级产品市场经理 Senior Product Marketing Manager

  • Mar 2017 - Jul 2018

  - Brand management of 广点通 GDT and Tencent Social Insight 腾讯社交洞察.- Developing Go-To-Market strategies and plans for marketing technology products such as DMP, Programmatic Creative, Marketing API, oCPA, etc.- Define Tencent ad-tech product FAB and positioning as well as product materials and product solutions.



Kuaizi Technology

• China
• Industrial Machinery Manufacturing

• Regional Sales Director

  • Aug 2016 - Feb 2017

  Responsible for setting up regional sales strategy and managing sales team to complete sales target. Responsible for setting up regional sales strategy and managing sales team to complete sales target.



AdMaster Inc.

• United States
• Financial Services

• Business Director, South China Social Media/E-Commerce Capability Leader

  • Jan 2013 - Aug 2016

  - Provide integrated data solution to clients, specialized in data collection, analysis and management, help brands to have a deep understanding about the data from digital ecosystem - By using cutting-edge, proprietary technology, to create value for businesses by turning big data into smart data, especially on digital advertising verification, social media listening, e-commerce measurement, programmatic buying, DMP and re-marketing etc., enabling brands to make more informed decisions and gain a competitive edge - Responsible for Business Development, Client Consulting, People management for a team of 15 in South China market - Served brands: P&G/Wrigley/Danone/Mead Johnson/Infinitus/Biostime/PR and social agencies, etc.



TEDxGDUFS

• Non-profit Organizations

• Founder/Curator

  • May 2010 - Dec 2013

  The world’s largest nonprofit organization devoted to Ideas Worth Spreading presented in more than 130 countries based in Guangzhou. The world’s largest nonprofit organization devoted to Ideas Worth Spreading presented in more than 130 countries based in Guangzhou.



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Communications Manager

  • Jun 2011 - Dec 2012

  Responsible for Greater China House Hold Care Community Management Service: - Responsible for building up a community management team to manage Pampers’ online branding, including campaigns, always-on content and consumer engagement. - Build up team structure/working model & process/ internal communications and information sharing channels. - Recruit, train and manage a team of community managers in three regions of Greater China which are managing 12 social media platforms including Weibo and Facebook as the main platform for each market. - Help conduct social media landscape assessment and set up social engagement and communication strategy. - Engage with online target consumers to promote key messages of the brand. - Conduct daily social media monitoring, handle inquiries/complaints and potential issues. - Conduct timely review and evaluation on social engagement strategy and online campaign performance. - Support Pampers Communication team to plan and deliver PR events and social events. - Explore new technologies and development on digital and build up internal team digital capabilities.



Project Island Library

• Co-Founder

  • Nov 2010 - Jun 2012

  A social enterprise project focuses on charity library building-up in communities and community culture development. A social enterprise project focuses on charity library building-up in communities and community culture development.



TEDxYUE

• China
• Non-profit Organization Management

• Co-organizor

  • Mar 2010 - Sep 2010

  A TEDx event covering 29 universities and colleges in Guangdong Province, sponsored by Google China. A TEDx event covering 29 universities and colleges in Guangdong Province, sponsored by Google China.



TEDxCanton

• Italy
• Non-profit Organizations
• 1 - 100 Employee

• Digital Marketing Director

  • Mar 2010 - Sep 2010

  A TEDx event in Canton China which has 15 speakers and covering 500 people. A TEDx event in Canton China which has 15 speakers and covering 500 people.



Dyslexia Therapy Center

• United States
• Medical Practices

• Trainer

  • Jan 2010 - Apr 2010

  A local non-government organization to give therapies to teenagers who suffer from Dyslexia. A local non-government organization to give therapies to teenagers who suffer from Dyslexia.



Teach for Rural China Project

• Project Manager

  • Jun 2008 - Sep 2009

  A non-profit project to provide better education to rural students in China. A non-profit project to provide better education to rural students in China.