Experience

Symplify

• India
• Retail
• 1 - 100 Employee

• Creative Director & Product Head

  • May 2018 - Present

  Symplify is a leading brand of Premium Wooden Lamps and Home Décor Products. Many of our products are best-sellers in the ‘Lamps and Lighting’ category on leading shopping destinations like Pepperfry.com, Woodenstreet.com, UrbanLadder.com and many more. We have an ever-growing catalogue of over 200 SKUs, comprising of Wooden Floor Lamps, Wooden LED Hanging Lights, Wooden Table Lamps and Wooden Wall Lights. Project Operations: • Spearheading Product Development, Production, Operations, Creative Development & Team Management • Creating the first proto-type products in 3D to understand proportion and form. Further, developing the first physical proto-type and testing the same to determine its strength and durability. • Producing the first finished product for Photoshoot; setting up the studio space suitable for the product type • Preparing the Product Catalog, Booklets, Brochures & Flyers that highlight the latest home decor trends and showcase the company's products in an appealing way. • Managing daily manufacturing & production of the products • Delegating responsibilities to the team by preparing weekly rosters and a workflow chart • Conceptualising and creating end-to-end Static and Video creatives for Social Media Platforms including Facebook and Instagram. Marketing: • Conducting market research to identify consumer trends and preferences, resulting in the launch of a successful line of home decor products. • Managed the company's IndiaMart portal account, ensuring that all product listings were up-to-date and accurately reflected current inventory and pricing. • Managed the brand's website and social media channels, driving traffic and engagement through a mix of content marketing, search engine optimization, and paid advertising. • Coordinating with architectural and Interior design firms to feature the brand's decorative lamps in their projects, generating valuable exposure and driving sales through word-of-mouth recommendations. Show less



Brandora Media

• India
• Advertising Services
• 1 - 100 Employee

• Consulting Creative Director

  • Jun 2020 - Mar 2023

  Brandora Media is a Branding, Graphic Design, Digital Advertising Logo Designs & Social Media Ads Agency. Thinking out-of-the-box is our forte. We help businesses become digitally faster, focus on the right opportunity, and champion a new mindset. Role & Responsibility: • Overseeing the visual branding and design of the company's social media channels, as well as managing the team of designers and ensuring that their work aligns with the client's brand and marketing goals. • Developing visual strategy which involves creating style guide, choosing visual themes, and selecting the right colors, fonts, and imagery to communicate the brand's message. • Managing a team of designers, assigning tasks, providing feedback, and ensuring that all work is completed on time and to a high standard. • Ensuring that all visual content created for social media channels is consistent with the company's overall brand and marketing goals. • Staying up-to-date with latest trends and social media best practices, and ensure that my team is doing the same. Show less



Hira Print Solutions Pvt. Ltd.

• India
• Printing Services
• 1 - 100 Employee

• Head Of Design

  • Aug 2016 - Aug 2018

  At Hira Print, I was heading the Design Agency named DWAM where I was given the responsibility to handle end to end Print media/designs, Packaging Design and Product Prototyping for large FMCGs. Role & Responsibility: • Led the multidisciplinary creative team through partners, including graphic designers, to produce high-quality, impactful brand content which include end-to-end Print Media/Design, Packaging Design and Product Prototyping for large FMCGs, Real Estate, Pharmaceutical domain • Conceptualized and designed end to end marketing collaterals such as Product Catalogs, Brochures, Flyers, Leaflets and Booklets • Created a prototype for various packaging materials using design elements such as shape, color, graphics and typography to create packaging that is appealing to customers • Developed POSMs & Counter top units designs for various Stores & Pharmacies • Suggested concepts and design solutions to various stakeholders and incorporated their feedback into final design • Engaged in managing complete print production including colour correction, design registration and final scheduling of the key line drawing to dye for production work. • Marketing Tools (Brand Reminders) – to conceptualise and design various brand reminder tools relevant to the Category. For example, for Pharmacy to derive concepts to help promote its various departments in the healthcare industry. To come up with gifting items in the form of brand reminder inputs for Healthcare Professionals that can help with brand recall. Show less



Accenture

• Ireland
• Business Consulting and Services
• 700 & Above Employee

• Offshore Team Leader/Project Manager

  • Jun 2013 - Aug 2016

  As Offshore Team Leader / Project Manager:• Led a team of 14 Developers for Space Planning, Visual Merchandising & Creative Services for 10000+ Stores spread across the US• Coordinated with the team to ensure the desired output as per the SLA defined for the Project• Developed Planograms for 10000+ Stores based on the merchandising guidelines for various categories• Structured scripts through automation of several tasks that are manually performed; identified key areas that need to be automated during the merchandising task to ensure accurate deliveries• Created Infographics to convey various key messages with an intention to draw attention to the consumer• Prepared PowerPoint presentations for the client for various categories of products in-terms of their merchandising rules / guidelines ensuring visual appeal• Administered project delivery between Off Shore & Onshore teams based on the standard guidelines established with the client• Coordinated with merchandisers to schedule knowledge sharing WebEx sessions• Scheduled Weekly/Bi-weekly/Monthly sessions with the Visual Merchandisers / Category Managers to discuss and review projects• Performed 3 levels of quality check on projects (Developer + P2P + Team Leader) to ensure CSAT + 100% accuracy• Maintained process documentation and suggested new process improvements for increasing the team performance• Managed operational excellence documentation for the process based on core Six Sigma concepts Show less

• Subject Matter Expert

  • Feb 2010 - May 2013

  As Subject Matter Expert:• Mentored & supported the Design and Marketing teams from initial research through deployment of product lines for various markets across the globe• Coordinated with a team of 3D Artists for creating virtual assets such as package, shelves and manipulate 3D stores using Photoshop and 3DS Max and other client specific tools• Developed interactive Walkthroughs, Virtual Environment and Graphic Design such as Hypermarkets interiors, Salons interiors and Product design through 3DSMAX, a Gaming engine called Virtools• Created Planograms / Gondolas / Shelves / POSMs for the Stores / Hyper Markets across the globe• Designed & developed marketing materials such as Brochures, Flyer, Banners, Corporate Identity & Promotional Videos Show less



Hurix Systems

• Graphic Designer

  • Aug 2009 - Jan 2010

  Highlights: • Played a key role in the creation of: - Various Interactive E-Learning modules for Schools, Colleges, Institutes& Companies - Ten Projects on historical civilizations like the Mohenjo-Daro, Harappa culture, the Ancient Chinese Architecture and the Ruins of Patliputra - Projects in Mathematics Showing Interactive Animations of Addition, Subtraction & Multiplication for middle schools - Short interactive Animation on Information technology Highlights: • Played a key role in the creation of: - Various Interactive E-Learning modules for Schools, Colleges, Institutes& Companies - Ten Projects on historical civilizations like the Mohenjo-Daro, Harappa culture, the Ancient Chinese Architecture and the Ruins of Patliputra - Projects in Mathematics Showing Interactive Animations of Addition, Subtraction & Multiplication for middle schools - Short interactive Animation on Information technology



Rapidplay Animation Studios

• 3D artist

  • Sep 2008 - Aug 2009

  3d modeler and texturing Artist Highlights: • Gained extensive exposure and experience in Animation, VFX, Motion Design, Commercials and Graphic Design work. 3d modeler and texturing Artist Highlights: • Gained extensive exposure and experience in Animation, VFX, Motion Design, Commercials and Graphic Design work.


9XTV INX MEDIA
• Motion Graphic Designer

  • Jun 2008 - Aug 2008