Experience

Yeh Hai India

• India
• Online Audio and Video Media
• 1 - 100 Employee

• Founder

  • Apr 2021 - Present

  YHI is a content platform that bring people closer to their culture and traditions and helps them in making better life choices in the field of health & wellness . The platform strives to promote Indian startups in these fields and take their products and services to a larger audience. Do you have a promising startup deeply rooted in india Lifestyle, we will be happy to share your story, product & services with our audience. YHI is a content platform that bring people closer to their culture and traditions and helps them in making better life choices in the field of health & wellness . The platform strives to promote Indian startups in these fields and take their products and services to a larger audience. Do you have a promising startup deeply rooted in india Lifestyle, we will be happy to share your story, product & services with our audience.



Tyremarket.com

• India
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Head of Marketing

  • May 2016 - Mar 2021

  I was a founding employee and over the years have successfully built strategies to grow traffic, generate revenues through conversions and advertising  Mentoring & development of Marketing team. Built a strong team consisting of SEO, Paid Mktg, Content, Design & Social Media Managers.  Build and execute marketing strategies with a focus on traffic and user acquisition leading to:1 million visitors per month with 70% organic traffic. Amongst top 4K sites in India as per Alexa rankingsFocused strategies and implementation led to 20% of replacement market sales value of PV Tyres being influenced by TM . Created content platform-“TyreMantra”, the most visited advisory platform in India for tyres  Redesigned user experience, site functionality, online merchandising and brand imagery. Revamped the brand imagery to match customer personas through a creative agency. Actively involved in testing user journeys and funnel management leading to a conversion of 1 %. Constantly worked on product cataloguing to match customer needs and improve conversions  Build and manage marketing funnels, lead scoring and marketing automation. Introduced software like Hubspot and led integration with internal CRM to give seamless user experience and increase engagement Set up the lead scoring process- leads increased by ten fold  Collaborate with various tyre brands like Bridgestone,Ceat, Apollo, Michellin, Pirelli etc and top ad agencies like GroupM ,Havas Media etc for advertising .Ran various lead and visibility campaigns.  Created all Social Channels to drive sales and engagement. Worked with multiple online automobile Influencers, events, PR initiatives to increase visibility and sales.  Managed Marketing budgets to attain maximum ROI



World Media Academy

• Education Management

• Faculty

  • May 2015 - Jan 2019

  I taught students of digital marketing and ecommerce. My focus was always on equipping students with real world scenarios in this field. I taught students of digital marketing and ecommerce. My focus was always on equipping students with real world scenarios in this field.



Consulting

• Mumbai Area, India , london, UK

• Marketing Consultant-startups

  • Jun 2012 - Mar 2016

  Consulted Startups and small businesses in India and US on setting up marketing operations through online and offline platforms. Most importantly strategising on Inbound marketing and lead generation through digital marketing channels. Consulted Startups and small businesses in India and US on setting up marketing operations through online and offline platforms. Most importantly strategising on Inbound marketing and lead generation through digital marketing channels.



Idea Cellular Ltd

• India
• Telecommunications
• 700 & Above Employee

• Deputy General Manager ( Marketing)- VAS & Data Head

  • Apr 2010 - May 2012

  Headed Value Added Services and Data for Delhi and Haryana circle .Ownership of the P&L, Sales Target, Market share Target, Spends and Profitability.- Developing business plans, analysis and execution for the achievement of the same within budgets in the vertical.• Led and mentored a team of professionals to drive revenues and penetration by Ideating & mapping VAS & Data products.• Enhanced existing & new business with partners on IVR, voice portal, mobile platform by adding new processes to the existing bouquet of services. • Launched products (B2B & B2C) around themes of consumer lifestyle and convenience e.g. Automated Meter reading, Vehicle tracking, Fleet Management, live traffic updates etc.• Part of the strategy team for 3G launch in Haryana circle-from identification of 3G sites, training entire sales team on products and devising retail schemes for dongle and other products.• Solutions created -Created first ever in Idea “VAS On & Off” portal- one number for activation and deactivation of all VAS services. -IOCL automated Gas booking solution pioneered in Delhi.• Achievements -Winner of VAS “Idea premiere League” 2011 -Identified as a High performing-high potential employee and nominated for IDP program. -Selected for “Teach for India”, a Times of India campaign through Idea.

• Senior Manager (Marketing) -Product Head,Postpaid

  • May 2007 - May 2010

  Headed the Postpaid Marketing vertical for Customer Acquisition and Revenue Enhancement • Spearheaded the cross-functional “Postpaid Revival 20K Campaign” and drove it through successful implementation. • Developed innovative product solutions grounded in clear understanding of customer needs -Conceptualized and implemented Postpaid Web campaign and innovative SME mailer campaign for acquisition. -Handset Bundling with leading brands like Nokia. -Programs on ISD penetration, innovative retention tools, bill plan upgrade, pre to post migration initiated- these were replicated across various circles -Winner of “Achievers Award” for revenue enhancement activity- Bill more gain more. -Evaluated return-on-investment and profit-loss projections



airtel

• India
• Telecommunications
• 700 & Above Employee

• Manager (Service Marketing)

  • Apr 2005 - Apr 2007

  • Developed and implemented policies and process improvement initiatives to improve retention rates and customer satisfactiono Green Belt project for Reducing Zero Airtime & Winback program for Churned customers o Conceptualized the claw back strategy for the channel to minimize ‘first bill’ churn. • Strong people management skills-Handled a team of more than ten Asst Managers & Executives. Adjudged amongst the best managers in the circle.• Achievements at Bhartio Winner of Achievers Award for creating the first ever “in-depth churn matrix” for Delhi Circle.o Winner of All India Annual award for lowest churn in the country.o Member of “Club 40” (recognized amongst top 40 employees of the company across bands)

• Asst Manager-Service Marketing

  • Sep 2003 - Mar 2005

  • Identify & analyze reasons for Churn and measure efficacy of retention tools.• Predictive Churn management & Benchmarking Retention Practices. • Significant projects undertaken nationally replicated- -Development and roll out of “Migration Strategy”. Converting Prepaid customers to Postpaid -Conceptualization & roll out of “Anti Alexander Project”(Retaining customers targeted by competition).



MMTC Limited

• Wholesale Import and Export
• 400 - 500 Employee

• Deputy Manager( Corporate Planning)

  • May 2002 - Aug 2003