Experience

International School of Communication (ISOC)

• United Kingdom
• Professional Training and Coaching
• 1 - 100 Employee

• Corporate Trainer

  • May 2017 - Present

  The International School of Communication (ISOC) is a private institution of higher learning specialising in PR training, media training, presentation training and communication skills. ISOC operates training centres in London and Dubai and also delivers in-house training for clients in more than 75 countries. As a regular trainer with ISOC, I deliver interactive training courses, both face to face and virtual, where participants both learn and develop their professional and interpersonal skills. Specialising in short courses such as: • Public Speaking and Presentation • Event Management • Communications strategy • Management and Leadership • Leading successful Sales Teams • Internal Communications • Foundations of Effective Communication • Developing Assertiveness and Self Confidence Show less


Ebb and Float
• Freelance Business Consultant

  • Sep 2016 - Aug 2017


i4detail.ae

• Director Sales Marketing & Events

  • May 2014 - 2016

  Sales and Marketing – Business Consultancy: • Create bespoke projects designed in accordance with the clients’ requirements and desired results. • Conduct in-depth, onsite evaluation of current sales, marketing and operations. Understand how the company is operating and performing presently. Identify areas for improvement including looking at staffs skills and performance. Develop and implement strategies to streamline processes, create new revenue streams resulting in a growth in business performance and profitability. • Develop business plans, including a sales and marketing strategy and roll out plans. • Advise on how to set expectations, monitor and analyse the success of marketing plans. Show less



IML Group

• Wholesale
• 1 - 100 Employee

• Director of Business Development

  • Oct 2011 - Aug 2013

  • Responsible for the complete set up of a brand new company within the IML group. • Prepare feasibility study, market research and identify business opportunities. • Develop branding and marketing collateral for both internal and external use. • Create and execute a sales and marketing strategy and roll out plans, as well as and customer service operating procedures. • Recruitment, training and ongoing motivation and management of sales, marketing, HR and administration team, including one on one performance appraisals and probationary assessments. • Develop and monitor KPI’s for team and individuals. Show less


IFA Hotels & Resorts
• Real Estate
• 200 - 300 Employee
• Assistant Vice President - Direct Marketing

  • Aug 2008 - Dec 2010

Power Brands Hospitality
• Director of Sales

  • Jan 2007 - Jun 2008

Hotel Dynamics
• United States
• Real Estate
• Director of Operations

  • Oct 1996 - Nov 2006