Experience

Zur Rose Group

• Switzerland
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Group Director Partnerships and Branding

  • Jun 2022 - Present

  - Scaling our partnership activities to support and empower more people living with chronic diseases from awareness, activation, diagnostics, treatment to adherence- Designing new business models and strategic partnership strategies that include value-added and value-based health services for consumers and partners- Collaborating with best-in-class partners & start ups to develop disease management digital health journeys, empowering people living with specific conditions to better manage their health- Innovating, operationalizing, KPI development, tracking and optimizing implementation in-market- Continued responsibility for cohesion of brand development efforts across the Zur Rose Group (DocMorris, Zur Rose Group, BlueCare and internal brand development)- C-level leadership

• Group Director Digital Marketing and Branding

  • Jan 2021 - Jun 2022

  - Activated consumers across omni-channel media platforms with marketing performing 2.5x better vs. benchmarks. - Designed, led the development of disease management journeys including DocMorris, TeleClinic and third parties and operationalized the DocMorris Care Obesity Journey in collaboration with Novo Nordisk visited more than 1 Mio times in less than a year.- Responsible for cohesion of brand development efforts across the Zur Rose Group (DocMorris, Zur Rose Group, BlueCare and internal brand development)

• Head of Digital Marketing and Branding

  • Feb 2020 - Jan 2021

  - Led the rebranding of DocMorris, from the #1 online pharmacy brand in Germany to a European digital health ecosystem brand. The rebranding enabled international expansion of the brand to France, Spain and Portugal and DocMorris aided brand awareness rose above 70% in Germany. First new DocMorris Christmas campaign #takecare (#herzensangelegenheit) went viral with 147 Million views worldwide.- Defined the 5 year brand architecture of the Zur Rose Group.- Developed of the Zur Rose Group ecosystem vision, strategy brand positioning and communication storyline “Health in one click”



Coty

• Netherlands
• Personal Care Product Manufacturing
• 700 & Above Employee

• OPI International Senior Trade Marketing Manager

  • Jan 2017 - Dec 2018

  - Designed go-to-market B2B & consumer strategies and marketing assets from concept to execution based on data & key business drivers - Collaborated with multi-functional teams across international markets (EU, ASIA & LATIN AMERICA) and oversaw strategy implementation - Planned year programs that drove growth in distributor channel by 20% despite post-merger integration challenges and optimized both distributor and affiliate operations through emerging international-US tariffs in EU, Asia, MEA & South America (Planning, budget, business reviews & P&L accountability) - Activated OPI brand equity across media & omni-channel platforms and defined commercial & digital strategies to raise brand awareness - Analyzed and optimized complex OPI portfolio across Retail & Professional B2B channels - Shaped & led multi-functional projects and teams, coached 2 employees - Supported supply & customer service continuity as well as international brand operations within a difficult Merger environment



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Senior Marketing Manager - Gucci Global Fragrances

  • Mar 2016 - Jan 2017

  - Revitalized the brand’s Christmas strategy & design promoting all fragrance lines during the key consumption period and developed the new marketing campaign from concept to execution of the GUCCI Flora Fragrances a local jewel in Russia, Italy and Asia as well as the development of a new fragrance launch set for 2020. Budget accountability. Agency partnerships.- Spearheaded the distributor conference for P&G prestige, scoring 4.9/5 and hosting over 500 distributor partners & 200 internal

• Senior Associate Brand Manager - HUGO BOSS Global Fragrances

  • Apr 2014 - Mar 2016

  - Shaped the commercial strategies that brought HUGO BOSS to the #1 global male brand in 2015 and #1 fragrance brand (male and female) in Germany - home market- Responsible for the forecast, planning and marketing delivery/execution of all HUGO BOSS new products campaigns & launches over the last 2 years in key markets: mainly DACH, TRAVEL RETAIL, UK, LATIN AMERICA & ASIA PACIFIC

• Associate Brand Manager - Global METRO

  • Jan 2012 - Mar 2014

  Responsible for the entire P&G portfolio with focus on biggest business (Laundry & Cleaning) and collaborated closely with the Metro C&C customer for the implementation of P&G campaigns- Developped and fostered relationships with agency partners to develop P&G online and offline campaigns at Metro C&C that drove global P&G sales growth for 2 consecutive years in a declining cash & carry channel



Profero, VCCP, Intelligent Marketing

• London, United Kingdom

• Junior Creative / Art Director

  • Aug 2008 - Sep 2009

  - Multiple pitch work at Profero & VCCP: Ryvita and Capital One. - Developed online games for the government campaign “Change-4-Life” - Designed integrated advertising solutions for Diagio, Lufthansa, HSBC, Xerox and contributed to the submission of Lufthansa’s Long Haul Business Awards 2008 - Multiple pitch work at Profero & VCCP: Ryvita and Capital One. - Developed online games for the government campaign “Change-4-Life” - Designed integrated advertising solutions for Diagio, Lufthansa, HSBC, Xerox and contributed to the submission of Lufthansa’s Long Haul Business Awards 2008



Scarritt Bennett Center

• Events Services
• 1 - 100 Employee

• Marketing Intern (Part Time)

  • Feb 2007 - Aug 2007



MMA Creative and World Food Championships

• United States
• Advertising Services
• 1 - 100 Employee

• Creative/Art Director Internship

  • Feb 2007 - Aug 2007



Atelier Roger Pfund

• Geneva Area, Switzerland

• Creative Intern

  • Dec 2001 - Mar 2002