Anoop Singh Saini

Vice President at EYP Creations Pvt Ltd
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Contact Information
us****@****om
(386) 825-5501
Location
Mohali district, Punjab, India, IN

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Experience

    • India
    • Entertainment Providers
    • 1 - 100 Employee
    • Vice President
      • Sep 2023 - Present

      Sahibzada Ajit Singh Nagar, Punjab, India Handling the entire Content Marketing and content Distribution cohort for EYP Creations

    • Associate Vice President
      • Apr 2022 - Aug 2023

      Established the Music Distribution cohort & managed the creative department for EYP Creations

    • Social Media Manager
      • Apr 2021 - Mar 2022

      Sahibzada Ajit Singh Nagar, Punjab, India

    • India
    • Entertainment Providers
    • 200 - 300 Employee
    • Associate Brand Manager
      • Aug 2019 - Mar 2021

      Mumbai Area, India Part of TVF marketing team. Worked on end-to-end promotional campaigns for shows like -Gullak 2, College Romance 2, Girls Hostel 2.0, Panchayat, Permanent Roommates (Audible Suno Series), Cubicles, Cheesecake, Hostel Daze & Fathers (vol 2).

    • India
    • Advertising Services
    • 100 - 200 Employee
    • Senior Brand Services Executive
      • Jun 2018 - Aug 2019

      Mumbai Area, India Worked on Mahindra Automobiles personal vehicle account. Handled Mahindra TUV300, Scorpio, Marazzo, XUV300 and Thar • Worked on the nationwide extensive launch campaign for Mahindra XUV300, Marazzo and TUV300 Plus

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Senior Account Executive
      • Feb 2018 - May 2018

      • Worked on Big Bazaar, tailoring communication for the Hyderabad audience catering local nuances, culture & buying behavior. The campaign includes print ads, TVC, radio spots & activation ideas. • Worked on launching Carmel Heights, a new project of INCOR projects Limited based out of Bengaluru. Was an integral part of the team that executed the launch campaign for this project. Worked on delivering press ads, emailers, hoardings, brochures & event collaterals.

    • Account Executive
      • Aug 2016 - Jan 2018

      Hyderabad Area, India As a client servicing professional, designed campaigns and provided comprehensive 360 degree solutions for clientele across a range of sectors i.e. Real estate, E-commerce, E-wallets, Travel, Gaming, Pharmaceutical & Telecom. • Worked with Abhibus, an online aggregator of bus tickets on two brand campaigns with Superstar Mahesh Babu that helped the brand bridge the gap to the market leader Redbus with 4X increase in daily bookings over a 1.5-year period. The campaign was release… Show more As a client servicing professional, designed campaigns and provided comprehensive 360 degree solutions for clientele across a range of sectors i.e. Real estate, E-commerce, E-wallets, Travel, Gaming, Pharmaceutical & Telecom. • Worked with Abhibus, an online aggregator of bus tickets on two brand campaigns with Superstar Mahesh Babu that helped the brand bridge the gap to the market leader Redbus with 4X increase in daily bookings over a 1.5-year period. The campaign was release across Film, Digital & OOH channels. • Successfully planned & executed a new brand campaign for the Junglee Rummy brand with brand ambassadors Saurabh Shukla & Rajpal Yadav for Junglee Rummy. The campaign resulted in increased brand interest by 300% & helped the brand enter key new markets in the North while consolidating the No.2 position in India. The campaign was release across Film & Digital channels. • Worked with INCOR projects Limited, a leading Hyderabad based Real Estate and Infrastructure company. Handled branding and advertising for 3 projects - ONE City, PBEL City & Divino. Was an integral part of the team that executed the launch campaign for PBEL City Chennai. Worked on delivering press ads, emailers, hoardings, brochures & event collaterals at regular intervals. • Worked on the re branding for two clients in Hetero, one of the leading Indian ARV & Formulations pharma brand in India and Paynear, an Omni-Channel Transactions processing company.

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Account Planning Intern
      • Apr 2015 - Jun 2015

      Hyderabad Area, India

    • IT Services and IT Consulting
    • 700 & Above Employee
    • Software Engineer
      • Jan 2011 - Jul 2013

      Hyderabad • Implemented agile methodology in our project by following regular stand up meeting scrum call • Written HLTP and LLTP for the scenarios • Co-ordination with the Onsite Test Manager and Test team • As part of organization level ‘fun & connect’ team, I was actively involved in organizing recreational activities and annual outings at organization level

Education

  • Symbiosis Institute Of Media And Communication, Pune
    Master of Business Administration - MBA, Brand Communication
    2014 - 2016
  • Punjab Technical University
    Bachelor of Technology (BTech), Computer Science Engineering
    2006 - 2010

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