Experience

Edelytics, Digital Marketing Agency

• India
• Advertising Services
• 1 - 100 Employee

• Managing Partner

  • Feb 2017 - Present

  New Delhi Area, India Edelytics is a whole-some digital marketing nutrition provider to Education organizations, Schools, and Training Institutes suffering from what we call Insufficient Digital Presence Syndrome (IDPs). We are your digital doctor and we know that IDPS is the prime reason for your Educational Organization to not live up to your expectations in the digital space. We know you definitely want us in your upcoming growth plans, We are the first in the digital space that specializes in the… Show more Edelytics is a whole-some digital marketing nutrition provider to Education organizations, Schools, and Training Institutes suffering from what we call Insufficient Digital Presence Syndrome (IDPs). We are your digital doctor and we know that IDPS is the prime reason for your Educational Organization to not live up to your expectations in the digital space. We know you definitely want us in your upcoming growth plans, We are the first in the digital space that specializes in the education domain. An experience of 15 years in Education Marketing and Admissions makes us the best team to understand what you want. We make sure that you feature in the first page of Google search. We make sure that you get 300% more traffic. As an outcome of both you get 3x business growth. Edelytics is the place where a concoction between Education marketing and admissions expertise happens with state of the art digital implementation techniques i.e. the think tank at Edelytics have the unique experience of heading several university and college Marketing, Branding, and Admission departments as well as have the unique distinction of being certified by the likes of Google and Woorank Show less



Mangalmay Group of Institutions

• Head - Marketing , Admissions & Digital Strategy

  • Oct 2014 - Sep 2016

  Greater Noida Responsible for all marketing functions, complete Digital Marketing and Internet Strategy, Course wise admissions, promotion, and brand building activities for the Institute.. Responsible for management of the entire Marketing/ Admissions team effectively and driving sales numbers through them to achieve the targeted number of admissions for the year. Responsible for tie ups with schools, Scholarship examinations, Building of agent network and arrangement of all exhibitions and fairs for… Show more Responsible for all marketing functions, complete Digital Marketing and Internet Strategy, Course wise admissions, promotion, and brand building activities for the Institute.. Responsible for management of the entire Marketing/ Admissions team effectively and driving sales numbers through them to achieve the targeted number of admissions for the year. Responsible for tie ups with schools, Scholarship examinations, Building of agent network and arrangement of all exhibitions and fairs for the Institution. To script manage and monitor the digital marketing activity of the Institute on Google, Facebook and other paid social network and to regulate organic traffic through effective SEO activities.. Show less



IIPM

• Education Management
• 700 & Above Employee

• Head Of Digital Marketing

  • Nov 2009 - Sep 2014

  New Delhi Was the Head for the complete digital Admissions process for IIPM pan India. Handled team size of over 350 sales professionals and 10 branches simultaneously for the student recruitment process. Developed and devised complete automated sales-driven admissions process with setting up of communication network and call centers across three locations. Initialized the online sales division and targeted large scale, online applicants, across India through the platforms of Google and… Show more Was the Head for the complete digital Admissions process for IIPM pan India. Handled team size of over 350 sales professionals and 10 branches simultaneously for the student recruitment process. Developed and devised complete automated sales-driven admissions process with setting up of communication network and call centers across three locations. Initialized the online sales division and targeted large scale, online applicants, across India through the platforms of Google and Facebook. Devised complete automated operations process of admissions and sales through devising in house ERP, CRM on the predictable dialer. Scripted and successfully executed fee collection process across branches for smooth collection of course fee post admissions process.. Managed monitored and mined human resources across various grades and levels to recruit the best available manpower for the admissions process.. Chased year on year the revenue targets set for the Admissions division on a systematic and focused basis.. Show less



Educomp Raffles

• India
• Education Administration Programs
• 1 - 100 Employee

• General Manager Marketing

  • Jul 2009 - Nov 2009

  Heading the Marketing functions of the Design, Management and Engineering college.



New Era Institute of Professional Studies

• AVP Marketing and Sales

  • Dec 2008 - Jul 2009

  Loooking after the entire Marketing and Sales activities of the Institute



BLB Institute of Financial Markets

• General Manager Marketing

  • Oct 2005 - Dec 2008

  strategy planning, marketing,business operations, market research and Media planning. Lead a team of 40 people in the marketing department including business development executives, managers, designers and MIS analysts across four locations in the country to meet pre set revenue targets. Taking single handed decisions on the entire media planning, media buying and media scheduling with all important media houses for the organization. Evolved the Marketing on the Internet, having… Show more strategy planning, marketing,business operations, market research and Media planning. Lead a team of 40 people in the marketing department including business development executives, managers, designers and MIS analysts across four locations in the country to meet pre set revenue targets. Taking single handed decisions on the entire media planning, media buying and media scheduling with all important media houses for the organization. Evolved the Marketing on the Internet, having working knowledge of search engine optimization techniques, google ad words, all CPC, CTR, CPL, CPM and affiliate marketing techniques. Created a franchisee network of 5 in the span of three months. Show less