Experience

Annalect

• United States
• Advertising Services
• 700 & Above Employee

• US Group Director, Platform Operations

  • Apr 2021 - Present

  New York, United States

• US Director, Platform Operations

  • Feb 2016 - Present

  Help shape and define overall operations strategy and vision for accounts, including: -Setting tone and high level direction for the function, including providing inputs to account LOE and managing key project timelines across Ops -Owning workflows and process (Production & QA) -Identify and implement process improvements and efficiencies -Working closely with other members of the team to ensure consistency and best practice across the function -Managing staffing, including… Show more Help shape and define overall operations strategy and vision for accounts, including: -Setting tone and high level direction for the function, including providing inputs to account LOE and managing key project timelines across Ops -Owning workflows and process (Production & QA) -Identify and implement process improvements and efficiencies -Working closely with other members of the team to ensure consistency and best practice across the function -Managing staffing, including identifying roles/responsibilities against deliverables -Identify gaps or areas of enhancements and improvements for overall client experience -Support Annalect Consulting projects or cross-functional initiatives



Carat USA

• United States
• Advertising Services
• 300 - 400 Employee

• VP, Director of ad operations

  • Jul 2014 - Mar 2016

  New York - Managed the US Ad Operations team within Carat - Worked with the senior leadership team across the agency, to identify and/or develop solutions to support the client needs - Provided strategic support and helped developed “Best Practices” across of all of Carat’s accounts - Worked closely with internal departments and external partners to ensure that appropriate materials are received and/or distributed correctly - Acted as a key member in contract negotiations with various… Show more - Managed the US Ad Operations team within Carat - Worked with the senior leadership team across the agency, to identify and/or develop solutions to support the client needs - Provided strategic support and helped developed “Best Practices” across of all of Carat’s accounts - Worked closely with internal departments and external partners to ensure that appropriate materials are received and/or distributed correctly - Acted as a key member in contract negotiations with various technology partners Show less



GroupM

• Senior Partner, Director of Ad Operations

  • Dec 2013 - Jul 2014

  - Help build a centralized ad operations team uniting Mindshare, Metavision and Maxus ad operations team - Assisting the management team with information gathering including development within each sister agency division, product questions and general ad serving support questions - Manage a team of twenty-three ad operations professionals from New York to Santa Monica - Serving as a subject matter expert for all aspects related to online ad serving including technical issues, reporting… Show more - Help build a centralized ad operations team uniting Mindshare, Metavision and Maxus ad operations team - Assisting the management team with information gathering including development within each sister agency division, product questions and general ad serving support questions - Manage a team of twenty-three ad operations professionals from New York to Santa Monica - Serving as a subject matter expert for all aspects related to online ad serving including technical issues, reporting discrepancies, tag management systems and new product opportunities - Collaborate with internal teams within the agencies including: Analytics, Search, Trading desk, Media teams, digital investment group and mobile team - Hire and evaluate performance of staff, and participate in employee development to ensure department goals are met with a standardized process Show less



Mindshare

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Senior Partner, Director of Ad Operations

  • Dec 2010 - Nov 2013

• Associate Director, Adserving

  • Sep 2008 - Nov 2010

  - Provide guidance, direction, coaching and development to all members of the Operations team. - Manage a group of ten Ad Operation associates - Maintain all trafficking for Mindshare offices in Chicago, New York and Los Angeles, as well Maxus Chicago and New York - Manage all aspects of traffic coordination and collaborate with our internal media teams, creative agencies and publisher sites. In certain instances, maintaining a relationship directly with our client. - Build, test… Show more - Provide guidance, direction, coaching and development to all members of the Operations team. - Manage a group of ten Ad Operation associates - Maintain all trafficking for Mindshare offices in Chicago, New York and Los Angeles, as well Maxus Chicago and New York - Manage all aspects of traffic coordination and collaborate with our internal media teams, creative agencies and publisher sites. In certain instances, maintaining a relationship directly with our client. - Build, test and schedule creatives to ensure timely start and full delivery of campaigns - Monitor and optimize campaign delivery and performance - Take on projects to improve processes and maintain ad serving capabilities - Continuously review and recommend the latest technologies, in order to assist by streamlining workflow



Mindshare

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Adserving Manager

  • Dec 2005 - Aug 2008



Vendare Media

• Online Media
• 1 - 100 Employee

• Adserving Operations - East Coast

  • Mar 2005 - Dec 2005

  - Managed all East Coast accounts using internal adserving system (Jforce) - Maintained campaign inventory on numerous media accounts - Acted as an intermediary between account managers and technical team, to assist in strategizing optimization on specific accounts - Basic adserving responsibilities: trafficking, testing creative, building creative using internal proprietary tools -Followed up with account managers, ad operations team and technical teams nationwide



aQuantive

• Advertising Services
• 1 - 100 Employee

• Account Representative

  • Apr 2004 - Mar 2005

  .Provided client service to assigned agency accounts or direct advertisers: ranging from training, updating them of new products and services, to assisting in building a scope of work for their client's needs. ·Worked with assigned agency accounts to identify new advertisers within an agency and set up meetings for salesperson to close Cross sell additional products and services to advertisers using Atlas ·Assisted in presentations and pitch development for both Agency and Direct… Show more .Provided client service to assigned agency accounts or direct advertisers: ranging from training, updating them of new products and services, to assisting in building a scope of work for their client's needs. ·Worked with assigned agency accounts to identify new advertisers within an agency and set up meetings for salesperson to close Cross sell additional products and services to advertisers using Atlas ·Assisted in presentations and pitch development for both Agency and Direct accounts ·Maintained customer relations with regular communication channels between director-level managers. Acing as a strategic marketing partner for director contacts and client teams. Show less



mOne

• Adserving Supervisor

  • Feb 2003 - Mar 2004

  - Managed and monitored a team of 4 ad serving traffickers - Hired and trained the ad trafficking team, as well as developed an ad-serving process for new hires - Provided management with status and productivity reports on each accounts - Basic adserving responsibilities included: ad page management, trafficking multiple interactive ad campaigns, as well as following-up with different media, account and production teams.



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Adserving Trafficker

  • Jan 2001 - Apr 2003

  - Managed and monitored the database of multiple live interactive ad campaigns - Coordinated and delivered creative updates and refreshes - Updated basic HTML in creative codes - Delivered follow-up communications to appropriate parties within the agency - Worked with internal teams within the agencies including: Account Management, Production, and Creative teams.