Experience

VS MEDIA LIMITED

• Hong Kong
• Media Production
• 1 - 100 Employee

• Project Executive

  • Oct 2021 - Present

  *Clients: CPG- EXdiet / TECH-MSI, ASUS*Agencies: Ogilvy Taiwan, Carat Taiwan, etc.➢ Led the F&B and e-publishing projects, and planned & executed influencer marketing campaigns in the USA/Canada market.➢ Identified, educated, and guided advertisers to realize the full potential of ideas and storytelling with media and industry data insights.➢ Leveraged data to analyze creators and consumers, drive program strategies, and support marketing and communication initiatives with trends research. Show less

• Project Executive

  • Oct 2020 - Sep 2021

  *Clients: NVIDIA, ASUS, LG, Dyson, Samsung, IKEA*Agencies: Ogilvy Taiwan etc.➢ Worked with agencies and brands to develop influencer marketing media plans and strategies.➢ Focused on strategic planning, influencer vetting, and client/creator relationship management.➢ Managed the project from brief to launch, enabling advertisers to produce impactful campaigns.➢ Supported marketing project planning with cross-functional teams.



TWG Tea Company

• Retail
• 200 - 300 Employee

• Digital Marketing Executive

  • Jun 2020 - Jul 2020

  ➢ Oversaw digital campaigns and managed e-commerce platforms & performance. ➢ Collaborated with Era Ogilvy for PR projects. ➢ Oversaw digital campaigns and managed e-commerce platforms & performance. ➢ Collaborated with Era Ogilvy for PR projects.



Lalamove

• Hong Kong
• Software Development
• 700 & Above Employee

• Associate Marketing Manager

  • Jul 2019 - Mar 2020

  ➢ Managed consumer marketing(B2C), acquiring inbound leads from owned and earned media.➢ Formed the strategic plan to meet business targets. Discovered user insights, created concepts, and developed online campaigns(FB, IG, EDM…). Also, monitor and optimize campaigns. ➢ Strong at coordinating with HQ/SEA teams and external agencies /partners at Lalamove.

• Marketing Specialist

  • Jun 2018 - Jul 2019

  ➢ Planned and implemented a media calendar based on business objectives.➢ Formulated and executed customer retention and referral campaign.➢ Managed multi-social media channels e.g. Facebook, Instagram, etc.



PChome Online Inc.

• Taiwan
• Technology, Information and Internet
• 200 - 300 Employee

• Digital Marketing Specialist

  • Apr 2016 - Apr 2018

  ➢ Oversaw owned and paid media, developing digital marketing campaigns aligned with business goals and marketing objectives. ➢ Verified the target audience and optimized the budget, plans, and execution, and monitored campaign. ➢ Coordinated and cooperated with media agencies such as iPROSEPCT and Taipei Ditial Group. ➢ Oversaw owned and paid media, developing digital marketing campaigns aligned with business goals and marketing objectives. ➢ Verified the target audience and optimized the budget, plans, and execution, and monitored campaign. ➢ Coordinated and cooperated with media agencies such as iPROSEPCT and Taipei Ditial Group.



ALPHA Camp

• Taiwan
• Education Administration Programs
• 1 - 100 Employee

• Marketing Assistant Intern

  • Oct 2015 - Dec 2015

  ➢ Oversaw daily social media content, including editing FB/Blog posts ➢ Arranged, wrote, edited, and updated user experience interview stories on the website. ➢ Supported marketing team with events including workshops, seminars, and hackathons ➢ Oversaw daily social media content, including editing FB/Blog posts ➢ Arranged, wrote, edited, and updated user experience interview stories on the website. ➢ Supported marketing team with events including workshops, seminars, and hackathons



Fu Jen Catholic University

• Taiwan
• Higher Education
• 400 - 500 Employee

• Health Promotion Research Assistant

  • Mar 2014 - Feb 2015

  ➢ Oversaw the qualitative research of cancer screening promoting message and behavior. ➢ This project was funded by the Department of Health, Taipei City Government. The cancer screening rate in Taipei was very low(the average screening rate was 40%). This research aimed to investigate what kinds of messages will successfully remind citizens to have cancer screening regularly. ➢ Oversaw the qualitative research of cancer screening promoting message and behavior. ➢ This project was funded by the Department of Health, Taipei City Government. The cancer screening rate in Taipei was very low(the average screening rate was 40%). This research aimed to investigate what kinds of messages will successfully remind citizens to have cancer screening regularly.



Empowerment Network for Social Innovation Talent

• Taipei City, Taiwan

• Editor

  • Apr 2013 - Mar 2014

  ➢ Interviewed and wrote articles about co-working space, crowd-funding, and startup mentoring. Empowerment Network for Social Innovation Talents https://www.facebook.com/Ensittw ➢ Interviewed and wrote articles about co-working space, crowd-funding, and startup mentoring. Empowerment Network for Social Innovation Talents https://www.facebook.com/Ensittw



康健雜誌

• Taiwan
• Book and Periodical Publishing
• 1 - 100 Employee

• Summer Intern

  • Jul 2013 - Aug 2013

  ➢ An assistant journalist at the CommonHealth Magazine newsroom. ➢ Supported an in-depth report of Soft Drinks Survey which lasted for 4 weeks and we held and media conference to raise citizen’s attention to too much sugar consumed with beverages. ➢ An assistant journalist at the CommonHealth Magazine newsroom. ➢ Supported an in-depth report of Soft Drinks Survey which lasted for 4 weeks and we held and media conference to raise citizen’s attention to too much sugar consumed with beverages.