Experience

REGROUP

• Australia
• Mining
• 1 - 100 Employee

• Senior Account Executive

  • Oct 2022 - Present

  - Develop and execute strategic marketing plans to increase client engagement, account retention and growth, and positive brand awareness. - Focus on client communication, strategic goals and objectives, maintained healthy, effective working relationships with clients and agency teams. - Manage advertising, marketing and social media to ensure timely and effective response to client needs. - Engage with client and internal teams, including project managers, to manage website development strategy and timeline to ensure timely and effective roll out. - Review brand positioning, research competition to help develop optimal strategies. - Coordinate with client and agency teams to help develop creative messaging and branding. - Create client objectives and marketing and communication strategies based on research, strategic insights and client collaboration. - Research, develop and manage integrated marketing and communication plans for clients in diverse industries. Show less


Self-employed
• Real Estate
• 1 - 100 Employee
• Marketing and Communications Management, Writer/Editor

  • Jul 2011 - Oct 2022


City Of Saline

• United States
• Government Administration
• 1 - 100 Employee

• Art Around Saline Task Force

  • Jan 2019 - Sep 2022

• Arts and Culture Committee

  • Jan 2019 - Jan 2021



Saline Area Schools

• United States
• Education Administration Programs
• 100 - 200 Employee

• Substitute Teacher

  • Sep 2018 - Sep 2022

  Substitute teacher for elementary and middle school general and special education students. Substitute teacher for elementary and middle school general and special education students.



Heritage Elementary PTO

• United States

• VP of Fundraising

  • Aug 2019 - Aug 2020

  Responsible for PTO fundraising, event planning and school communications. Responsible for PTO fundraising, event planning and school communications.



Woodland Meadows Elementary PTA Board

• VP of Fundraising

  • Aug 2016 - Aug 2019

  Responsible for PTO fundraising, event planning and school communications. Responsible for PTO fundraising, event planning and school communications.



Salt Valley Arts

• United States
• Entertainment Providers

• Steering Committee Board Member

  • Aug 2016 - Jul 2019

  Fundraising, marketing and communications, writing and editing, nonprofit planning and event planning. Fundraising, marketing and communications, writing and editing, nonprofit planning and event planning.

• Account Director - Contract Position

  • Sep 2017 - Dec 2017

  (TEMPORARY CONTRACT POSITION DURING EXISTING EMPLOYEE'S SHORT TERM LEAVE) Account Director responsible for communication between agency, internal teams and client. Accounts: DFCU Financial, Great Expressions Dental, National Kidney Foundation - Developed and executed strategic marketing plans to increase client engagement, account retention and growth, and positive brand awareness. - Focused on client communication, strategic goals and objectives, maintained healthy, effective working relationships with clients and agency teams. - Managed advertising, marketing and social media professionals on teams. Ensured timely and effective communications of client needs to relevant team members. - Engaged with client and internal teams, including project managers, to manage website development strategy and timeline to ensure timely and effective roll out. - Reviewed brand positioning, researched competition to help develop optimal strategies. - Coordinated with client and agency teams to help develop creative messaging and branding. - Created client objectives and marketing and communication strategies based on research, strategic insights and client collaboration. - Researched, developed and managed integrated marketing and communication plans for clients in diverse industries. Show less



University of Michigan

• United States
• Higher Education
• 700 & Above Employee

• Web Project Manager, Interactive Communications, Office of Development

  • Sep 2009 - Jul 2012

  Served as University relationship and project manager for online communication strategies and projects, working directly with over 60 U-M clients. Developed social media marketing and communications strategies to facilitate donor engagement for the University of Michigan schools, colleges and units. Ensured Web development, social media, email marketing and content management are well integrated for community-wide, donor-centric interactive fund-raising initiatives. Developed broadcast email marketing campaigns and content, technical development and overall execution of interactive fund-raising campaigns. Developed integrated campaigns for prospective and current clients. Managed ongoing email and social media campaigns, including those that would work well with mobile web and location based media, including Foursquare and Quick Response Codes. Blog and social network moderator, managed, wrote and edited posts and related ongoing content. Managed social media components, including Facebook, Twitter, YouTube, and Flickr. Identified best practices and design improvements; recommended enhancements to achieve marketing and communication stewardship and fund-raising goals. Encouraged marketing and cross-marketing opportunities with the events and other initiatives across the University. Show less



Artway Interactive

• President - Writer/Editor, Content/Blog Moderator, Social Media Marketer, Web Project Mgr

  • Mar 2006 - Jul 2011

  Review current marketing and communication goals and objectives. Make recommendations for strategies that integrate online channels and social media with traditional marketing and communication plans. Write, edit and manage web, blog and email content. Develop, review and edit presentations and communications for internal and external clients. BETA testing and content population for new or existing websites and microsites. Review current marketing and communication goals and objectives. Make recommendations for strategies that integrate online channels and social media with traditional marketing and communication plans. Write, edit and manage web, blog and email content. Develop, review and edit presentations and communications for internal and external clients. BETA testing and content population for new or existing websites and microsites.



MSL (Global)

• United Kingdom
• Events Services
• 1 - 100 Employee

• Senior Account Executive, Web Project Manager

  • Sep 2006 - Mar 2009

  Created promotional campaigns for client projects. Performed site audits and made recommendations for new architecture, functionality and online components (mobile applications and social media, blogs.) Established Scopes of Work. Project managed Web development, promotional microsites, mobile apps and blogs. Managed client relationships and leveraged graphic artists, programmers, Web developers and SEO team members to ensure project scope, budget and time frames were on target. Incorporated best strategic practices and optimal prioritization of deliverables. Worked closely with third-party companies (i.e. ePrize) to establish rules and to manage promotional online contests and sweepstakes in accordance with rules. Coordinated entry submission periods, entry judging and winner announcements. Performed usability testing on websites. Wrote audit reports detailing recommended enhancements to improve user experience and increase conversion rates. Discussed findings and recommendations with clients. Populated content management systems for websites, managed content for websites and microsites (including contests and games.) Blog and social network moderator, managed, wrote and edited blog posts and related content. Managed social media components, including Twitter, Flickr and Facebook. Wrote and edited marketing and communications materials for online and print materials, including site and promotional content and scripts for online talent. Wrote and edited newsletter articles, blog posts, capability decks, case studies, and RFPs. Reviewed site analytics to identify outlets to increase site traffic and revenue sources, including enhancements, word of mouth marketing, blog outreach campaigns, interactive games, viral campaigns and online ads. Researched demographics, competitive information and recommended enhanced functionality and synergies to increase site traffic and instill powerful brand messaging. Show less



US Trust Company (a division of Charles Schwab)

• Vice President - Marketing Manager and Client Relationship Manager

  • Apr 1999 - Feb 2006

  Wrote and edited technical, client-facing content for financial, estate, tax and business related topics; Managed content for intranet and extranet sites. Created web presence to support corporate marketing, consumer branding, and product marketing initiatives. Dramatically increased site traffic through expanded content offerings, usage of forum functionalities and enhanced user and client experience. Recommended process improvements and best practices to increase efficiency. Presented strategic plans to senior management to address potential risks, as well as to capitalize on new opportunities. Managed client base and cultivated relationships with business prospects; identified potential risks and opportunities; recommended solutions to ongoing problems. Led successful redesign and launch of CMS, intranet and extranet sites, as well as financial software development, customization, implementation and training. Managed vendors and negotiated external vendor related contracts; aligned project commitments to ensure goals and budget remained on target. Utilized strong communication, organizational, analytical and decision making skills; created and delivered presentations to CEO, board, senior management and professionals. Developed marketing communications materials and educational content, monthly corporate newsletter; established consistent look, feel and voice for internal and external audiences. Show less



JP Morgan

• United States
• Radio and Television Broadcasting

• Associate, Fiduciary Officer

  • Sep 1981 - Apr 1999

  Drove strategic account and project management. Conducted needs analyses and recommended solutions. Designed internal database, managed content, enhanced user effectiveness. Cultivated relationships with high net worth entrepreneurs, business owners, heirs and philanthropic trusts, as well as with their outside advisors. Managed and administered 250 Trust and Estate relationships. Functioned as strategic project manager, revamped department technology. Designed intranet site, wrote site content and trained users. Show less