Experience

Scatena Daniels Communications

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Manager

  • Mar 2022 - Present

• Senior Account Executive

  • Nov 2018 - Mar 2022

• Account Executive

  • Sep 2015 - Nov 2018

  Scatena Daniels consists of professional communications strategists who are with you every step of the way through your campaign. We have worked in just about every category, and our experience shows this. Our primary focus areas include health care, real estate, arts and culture, professional services, events and festivals, and philanthropy.When it comes to PR, we believe our true partnerships with our clients, media colleagues, and influencers are what sets us apart from the pack. We take our relationships seriously, and work in collaboration with our clients. We do our best work for you when we have a seat at your leadership table.We offer the types of following services: Media Relations, Social Media Strategy and Implementation, Media Buying, Marketing Communication Planning, Corporate Social Responsibility, Reputation Management / Crisis Communications, Executive Visibility, and more.Scatena Daniels is also available to partner with branding and marketing agencies, as well as other larger PR firms, to perform work for clients. We can augment your planning and campaign implementation if you do not currently have the staff to implement.A few words from our clients:-- “Scatena Daniels delivers on its promises: a creative, hardworking team garnering excellent results.”-- “They immediately impressed us with their amazing organizational skills, professionalism and creativity.”-- “Scatena Daniels has gone above and beyond our expectations to lead the San Diego Blood Bank’s media outreach strategy for Chargers Drive XXXVI.”-- “The amount of media our company received has been nothing short of incredible.”Connect with me to see how we can help you elevate awareness for your company.

• Account Coordinator

  • Jul 2015 - Sep 2015



PRSA San Diego/Imperial Counties Chapter

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Diversity Committee Member - Vice Chair

  • Jan 2015 - Jan 2016

  http://prsasdic.org/committees/diversity/

• New Professionals Committee Member - Board Liaison

  • Jan 2015 - Jan 2016

  - Attended all board meetings to provide updates on New Professionals activities- Organized committee meetings and maintained communication between all members

• New Professionals Committee Member - Events Co-Chair

  • Jul 2014 - Dec 2014

  - Assisted in planning seven monthly social and educational events, including a journalist panel and online Twitter chat- Proofread website and social media content for event promotion- Attended all social and educational events



Katz & Associates, Inc.

• United States
• Individual and Family Services

• Intern

  • Nov 2014 - Apr 2015

  - Conducted research and crafted social media content on behalf of clients, including a large scale transportation infrastructure project - Participated in community outreach efforts for construction projects and storm-water education - Managed and maintained client databases, contact lists, special event supplies and materials - Proofread materials for various military projects and compiled an extensive editorial calendar internal matrix for target industries awards and editorials - Conducted research and crafted social media content on behalf of clients, including a large scale transportation infrastructure project - Participated in community outreach efforts for construction projects and storm-water education - Managed and maintained client databases, contact lists, special event supplies and materials - Proofread materials for various military projects and compiled an extensive editorial calendar internal matrix for target industries awards and editorials



KDR PR

• United States
• Public Relations and Communications Services

• Account Coordinator

  • Jun 2013 - Jun 2014

  - Pre- and onsite management of client events; crafted the first annual conference for a client managing more than 400 attendees, exhibitors, speakers and volunteers; overseeing budgetary requirements - Reviewed potential intern resumes and helped in selecting candidates - Onsite management of client segments on local broadcast stations, including NBC 7 San Diego and San Diego 6 News - Conducted media relations for various clients, pitching to local and national publications - Managed client relations, working with more than 10 clients in the last year - Managed and maintained databases, media lists and websites - Crafted public relations writing materials, including press releases, media alerts, briefing sheets and blog posts - Managed social media websites for several clients and KDR PR



Nuffer, Smith, Tucker

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations Intern

  • Jan 2013 - Jun 2013

  - Conducted media outreach with local and national publications - Drafted website content for the Nuffer, Smith, Tucker blog page - Maintained and managed client databases - Conducted media outreach with local and national publications - Drafted website content for the Nuffer, Smith, Tucker blog page - Maintained and managed client databases



The Rock Church

• United States
• Religious Institutions
• 1 - 100 Employee

• Public Relations Volunteer

  • Jul 2012 - May 2013

  - Wrote articles for print and online publications, including North County Kids Magazine - Drafted content for social media platforms and onsite social media management at events - Conducted research on behalf of the organization - Assisted in the 2012 Edward L. Bernays Awards - Wrote articles for print and online publications, including North County Kids Magazine - Drafted content for social media platforms and onsite social media management at events - Conducted research on behalf of the organization - Assisted in the 2012 Edward L. Bernays Awards



PRSSA SDSU

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Media Editor

  • Apr 2012 - May 2013

  - Oversaw the Chapter website- Created posts about upcoming meetings, events and internship opportunities- Edited content to reflect proper AP Style- Delegated the Communications Committee

• Director of Internal Affairs

  • Apr 2011 - Apr 2012

  - Informed members and non-members about internship and scholarship opportunities- Drafted chapter award submissions for the organization



J. Walcher Communications

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations Intern

  • Aug 2012 - Dec 2012

  - Managed and maintained media lists via Cision - Updated client clip folders - Researched trends online and local publications - Distributed pitches to media via Cision and Outlook - Drafted media advisories, press releases and media pitches - Managed and maintained media lists via Cision - Updated client clip folders - Researched trends online and local publications - Distributed pitches to media via Cision and Outlook - Drafted media advisories, press releases and media pitches