Experience

CMI Media Group

• United States
• Advertising Services
• 700 & Above Employee

• Vice President, Customer Experience Management

  • Aug 2021 - 2 years 5 months

  Philadelphia, Pennsylvania, United States



Chief

• United States
• Think Tanks
• 700 & Above Employee

• Member

  • Jun 2022 - 1 year 7 months



Arbonne

• Manufacturing
• 700 & Above Employee

• Arbonne Independent Consultant

  • Mar 2014 - 9 years 10 months

  New York, United States



Marketing Madness Solutions

• Advertising Services
• 1 - 100 Employee

• Founder and CEO

  • Dec 2017 - Nov 2023

  Greater New York City Area Marketing Madness Solutions helps companies derive value from their marketing investments.



FitForCommerce

• Director of Technology and Services Provider Partnerships

  • May 2017 - Apr 2020

  Greater New York City Area FitForCommerce is a boutique consultancy that helps ecommerce and omnichannel businesses make smarter investment decisions on strategy, technology, marketing, merchandising, operations, financials, organizational design and more. Our consultants are former retail or brand practitioners that leverage their experience to provide strategic and hands-on guidance on everything needed to build, grow and accelerate your business.



Positive Promotions

• United States
• Wholesale
• 100 - 200 Employee

• Vice President of E-Commerce, Digital Marketing, CRM

  • Mar 2014 - Mar 2017

  Hauppauge, NY Manage strategy and execution of entire breadth of digital marketing (SEO, SEM, Social Media, Email Marketing, Affiliate Marketing, online advertising) and Web merchandising to support eCommerce sales. Grew eCommerce business by double digits. Lead website redesign and ESP migration efforts. Managed combination of internal staff and external agencies to accomplish goals and objectives.



1-800-FLOWERS.COM, INC.

• United States
• Retail
• 700 & Above Employee

• Vice President, Customer Relationship Management

  • Oct 2011 - Oct 2013

  Carle Place NY Managed customer retention through email and direct mail marketing programs and teams, including promotional, loyalty and transactional communications. Managed relationships with external consultants and vendors involved in building CRM infrastructure. Worked closely with cross-functional teams to accomplish company objectives.



Drive DeVilbiss Healthcare

• United States
• Medical Equipment Manufacturing
• 500 - 600 Employee

• Vice President of Marketing Strategy

  • Jan 2011 - Oct 2011

  Responsible for managing online initiatives, including website and email communications; competitive intelligence; and structuring a customer marketing database to enhance communication flow and analysis.



Hachette Filipacchi Media

• Book and Periodical Publishing
• 200 - 300 Employee

• Director of Email & Database

  • Jun 2010 - Jan 2011

  Develop and implement CRM, marketing database and email marketing strategies that will lead to audience growth and monetization opportunities.

• Director of Email Strategy & Operations

  • Dec 2009 - Jun 2010

  Implement email best practices; define strategies for monetizing the email channel; integrate email with other digital media initiatives.



CA Technologies

• United States
• Software Development
• 700 & Above Employee

• VICE PRESIDENT, MARKETING

  • Feb 2000 - Sep 2009

  Drove several strategic initiatives including database marketing and integrating the product development life cycle and go-to-market strategies. Managed several teams including Relationship Marketing, Launch Management, and Marketing Services. Responsible for end-to-end campaign management process and infrastructure, comprehensive product launches, and development of internal and external communications leveraging multiple media channels.

• DIRECTOR, PRODUCT STRATEGY

  • Dec 1998 - Jan 2000

  Wrote & published documents for internal/external consumption, including product roadmaps, white papers, positioning documents, competitive intelligence analysis, executive keynotes and presentations. Ensured consistency of message for all communications as approver for all marketing content and press releases. Planned and managed conference programs, including content, track development and personnel.

• MARKETING MANAGER/WRITER

  • Nov 1994 - Dec 1998

  Wrote key marketing content for flagship brand, including brochures, product descriptions, videos, demos.