Experience

Unica Insurance Inc.

• Canada
• Insurance
• 1 - 100 Employee

• Marketing Design Specialist

  • 2007 - Present

  MARKETING COMMUNICATIONS & DESIGN SPECIALIST• Managed project deadlines and monitored milestones through start to completion to ensure all projects were time and on budget• Created effective messaging using language, graphics and marketing collateral• Worked closely with executives to identify their needs and challenges and provide solutions-oriented campaign themesEvent Planning:• Successfully organized variety of corporate events -- small intimate dinners for a dozen guests to our annual company event for 350 staff and Brokers• Worked closely with 3rd party travel events management specialist to proivde our top 20 brokers and senior executives with an annual one of a kind event• Coordinated all event logistics – pre-event, onsite event management & post event reporting, event branding, registration process, set-up/take down, etc.Design:• Managed the brand to ensure corporate brand guidelines compliance• Developed and managed marketing collateral to support corporate initiatives and strategies• Able to create visual concepts through the use of composition, typography, colour and images• Developed new marketing collateral and enhance existing materialsCommunications:• Developed and maintained corporate broker communication monthly • Transition from mainly a paper environment to 75% electronic online environment



Ministry of Tourism

• Administrative Assistant

  • 2007 - 2007

  Provided administrative support to the Director of Communications at Ministry of Culture/Tourism Provided administrative support to the Director of Communications at Ministry of Culture/Tourism



THE CITADEL ASSURANCE CO.

• Sales Promotion & Communications Co-ordinator

  • 2001 - 2006

  • Designed and administered opinion surveys to approximately 350 employees and received a response rate of 40% or greater. Analyzed survey results and reported findings to the Assistant VP of Marketing. As a result of the findings, the online newsletter was redesigned to meet the needs of employees making the online newsletter much easier to navigate with a positive gain of 23% of readers finding the new format easier to navigate. Maintained a high readership of more than 80%.• Researched and wrote information/general articles for the Broker and employee newsletters which increased the Company’s visibility and profile, and kept the audience abreast of the Company’s actions in context to industry trends.• Edited and managed the layout of technical newsletters, upwards of nine a year, targeted to our Brokers which ensured information relating to Commercial Lines Business was easier to understand and thereby to sell. For each printing, 2000 English and 1500 French copies were distributed.• Formatted print underwriting manuals into web-based manuals for Commercial Lines department. As a result, saved the Company 20% in printing costs in the first year and 35% each year thereafter as more Brokers began using online manuals only.• Working with the other members of the Advertising and Communications department, maintained the Company’s web site and Intranet making sure all the information was accurate and up-to-date and projected a professional image. • Developed and maintained a number of databases to help AVP of Marketing track department workloads, projects, budgets, etc. Used data to graphically summarize activities on a need to know basis for AVP of Marketing.

• Sales Production Co-ordinator

  • 1997 - 2001

  • Working with the other members of Sales Department, utilized strong PC skills and keen eye for detail in the development and testing of the New Broker Administration System. As a result, data was corrected and reports were accurate. • Kept Management and the sales force apprised of sales volumes by tracking the annual regional production targets. • Designed and maintained several databases including IBC Statistics, projects database and miscellaneous marketing research databases. The information was used by the AVP of Marketing to monitor department initiatives