Annina Haronoja

Marketing Development Manager at Mandatum
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Contact Information
us****@****om
(386) 825-5501
Location
Helsinki Metropolitan Area, FI

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Experience

    • Finland
    • Financial Services
    • 300 - 400 Employee
    • Marketing Development Manager
      • May 2022 - Present

      Helsinki Metropolitan Area

    • Finland
    • Media Production
    • 100 - 200 Employee
    • Marketing Manager
      • Oct 2016 - May 2022

      Helsinki Area, Finland Planning and developing the marketing of business and real estate information services together with sales and other stakeholders. My responsibilities: • Leading various development projects. Recent work: a project manager in the almatalent.fi website renewal. • Website development together with external partners to ensure a clear customer path and efficient conversion. • Planning and executing data-driven, long-term marketing, brand and retention campaigns to support lead… Show more Planning and developing the marketing of business and real estate information services together with sales and other stakeholders. My responsibilities: • Leading various development projects. Recent work: a project manager in the almatalent.fi website renewal. • Website development together with external partners to ensure a clear customer path and efficient conversion. • Planning and executing data-driven, long-term marketing, brand and retention campaigns to support lead generation and achievement of sales goals. • Planning and implementing growth marketing measures with a partner and the rest of the team. • Development and use of marketing automation. • Developing and implementing a content strategy that drives good quality prospects to website. Show less

    • Finland
    • Information Services
    • 1 - 100 Employee
    • Marketing Designer
      • Oct 2010 - Sep 2016

      Finland Daily basics: Marketing planning, coordination and production: campaigns, marketing materials, customer communication, ad trafficking, promotions, sales support, marketing measurement Events: planning, coordination, communications and marketing CRM: administrator (Salesforce) participation of implementation project in the new MS Dynamics CRM-system Network environment: developing web sites content SEO SEM analytics

    • Environmental Services
    • 1 - 100 Employee
    • Marketing Assistant
      • Apr 2010 - Sep 2010

      Finland Daily basics: Production of marketing materials (ads, direct marketing letters, employees fact sheet, employees paper, interest group paper, stickers) Management of image bank Material orders Website update

    • Finland
    • Higher Education
    • 500 - 600 Employee
    • Marketing Assistant
      • Dec 2009 - Mar 2010

      Finland

Education

  • Haaga-Helia University of Applied Sciences
    Marketing, Studies in the open university of applied sciences
    2020 - 2020
  • Turun yliopisto - University of Turku
    Futures studies
    2019 - 2019
  • Hämeen ammattikorkeakoulu (Häme university of applied sciences)
    Master's degree in business development, Business development
    2016 - 2017
  • AEL
    Media Designer, Further Qualification in Audiovisual Communication
    2011 - 2013
  • Hamk University of Applied Sciences
    Bachelor of Business Administration (BBA), MarketingMarketing communications
    2006 - 2010

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