Annika Kaukoranta
Marketing Specialist at Qalmari- Claim this Profile
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Finnish Native or bilingual proficiency
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English Full professional proficiency
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Swedish Professional working proficiency
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German Limited working proficiency
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Bio
Experience
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Qalmari
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Finland
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IT Services and IT Consulting
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1 - 100 Employee
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Marketing Specialist
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Nov 2021 - Present
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FirstView
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Finland
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IT System Custom Software Development
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1 - 100 Employee
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Marketing Manager
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Nov 2020 - Nov 2021
FirstView is a Finnish digital signage provider that offers a complete turnkey solution. As a Marketing Manager I was responsible for: ► Marketing strategy, channels, and activities► Website management, SEO and conversion rate optimization (CRO)► Copywriting and marketing materials (newsletters, blog posts, presentations, customer success stories, social media posts)► Inbound marketing campaigns (email marketing, social media, digital advertising)►Managing external partners
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Marketing Coordinator
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Aug 2018 - Nov 2020
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Marketing Assistant
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Nov 2014 - Aug 2018
Planning, implementing and optimizing marketing together with sales and management. I was responsible for raising brand awareness, generating demand and ultimately lifting sales. My daily tasks included website management and producing marketing materials (brochures, product labels, print and TV advertising, POS materials) as well as maintaining product databases and images. Planning, implementing and optimizing marketing together with sales and management. I was responsible for raising brand awareness, generating demand and ultimately lifting sales. My daily tasks included website management and producing marketing materials (brochures, product labels, print and TV advertising, POS materials) as well as maintaining product databases and images.
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Transcriber
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Oct 2014 - Dec 2015
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Salesperson, part-time
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Oct 2013 - Jun 2014
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Turun kaupunki - Åbo stad - City of Turku
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Government Administration
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700 & Above Employee
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Intern
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May 2013 - Aug 2013
Preliminary research on an online store that would cover all the products and services of one city. Work included key person interviews in all of the divisions to find out their needs as well as constraints for creating an e-store. This was followed by conceptualization of the upcoming store as well as a preparatory requirements analysis. During the internship I also participated in developing the overall customer service of the city, including e.g. organizing workshops and in-house trainings. Preliminary research on an online store that would cover all the products and services of one city. Work included key person interviews in all of the divisions to find out their needs as well as constraints for creating an e-store. This was followed by conceptualization of the upcoming store as well as a preparatory requirements analysis. During the internship I also participated in developing the overall customer service of the city, including e.g. organizing workshops and in-house trainings.
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Mangomaa
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Turku, Finland
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Marketing Intern
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Apr 2011 - Jul 2011
During the internship I gained experience in various ascepts of marketing. My main responsibility was to develop and implement a marketing plan for a small company importing ethical handcrafts from Africa. The work also included assisting with daily tasks such as updating the company's website, creating newsletters, designing flyers and leaflets as well as editing videos and taking product photographs. During the internship I gained experience in various ascepts of marketing. My main responsibility was to develop and implement a marketing plan for a small company importing ethical handcrafts from Africa. The work also included assisting with daily tasks such as updating the company's website, creating newsletters, designing flyers and leaflets as well as editing videos and taking product photographs.
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Project Assistant
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Oct 2009 - Jun 2010
Transcribing individual and group interviews. Transcribing individual and group interviews.
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Education
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Turku School of Economics
Master's Degree, Economics and Business Administration -
Universität Hohenheim
Communication studies abroad