Annika Danner

Senior Brand Manager at Henkell Freixenet
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Contact Information
us****@****om
(386) 825-5501
Location
Frankfurt Rhine-Main Metropolitan Area, DE

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Experience

  • Henkell Freixenet
    • Germany
    • Beverage Manufacturing
    • 200 - 300 Employee
    • Senior Brand Manager
      • Apr 2022 - Present

  • DISTRICON GmbH
    • Germany
    • Pharmaceutical Manufacturing
    • 1 - 100 Employee
    • Senior Brand Manager
      • Jan 2022 - Mar 2022

  • DeOleo Deutschland GmbH
    • Germany
    • Advertising Services
    • 1 - 100 Employee
    • Brand Manager
      • May 2020 - Dec 2021

  • McCain GmbH
    • Product Manager
      • Jan 2018 - Apr 2020

    • Junior Product Manager
      • Mar 2016 - Dec 2017

  • Jacobs Douwe Egberts DE GmbH
    • Köln und Umgebung, Deutschland
    • Working Student Marketing & Brand Management
      • Feb 2014 - Aug 2015

      - Support in new product launches and relaunch activities of the brand SENSEO® - Market and competitor analyses - Evaluation, analysis and preparation of market research results - Assistance in the development and implementation of promotions - Projects in the areas trade marketing and category management - Support in new product launches and relaunch activities of the brand SENSEO® - Market and competitor analyses - Evaluation, analysis and preparation of market research results - Assistance in the development and implementation of promotions - Projects in the areas trade marketing and category management

  • Miles & More International GmbH
    • Working Student Marketing, Communications & Data Management
      • Sep 2012 - Aug 2013

      - Planning & coordination of direct mailings- Reworking of customer letters in several language and market versions - Sectoral analyses - Target group analyses

    • Intern Marketing, Communications & Data Management
      • Mar 2012 - Aug 2012

      - Planning & coordination of direct mailings- Assistance in PR campaigns- Organisation, development & processing of a monthly online raffle- Evaluation of marketing campaigns

  • Nestlé Deutschland AG
    • Frankfurt am Main
    • Intern Marketing & Brand Management
      • Sep 2011 - Feb 2012

      - Support in new product launches, relaunches and promotion activities of the brand SMARTIES® - Market, competitor and target group analyses - Evaluation, analysis and preparation of market research results - Implementation of the brand’s presence at Nestlé Market Place - Support in new product launches, relaunches and promotion activities of the brand SMARTIES® - Market, competitor and target group analyses - Evaluation, analysis and preparation of market research results - Implementation of the brand’s presence at Nestlé Market Place

  • Hertz Autovermietung GmbH
    • Eschborn
    • Intern Marketing
      • Jul 2008 - Aug 2008

      Internship in the Marketing Department Internship in the Marketing Department

Education

  • Rheinische Fachhochschule Köln
    Master of Arts (M.A.), International Marketing and Media Management
    2013 - 2015
  • Justus-Liebig-Universität Giessen
    Bachelor of Arts (B.A.), Modern Foreign Languages, Cultures and Business Studies
    2008 - 2012
  • Universidad de Cádiz
    Modern Foreign Languages, Cultures and Business Studies
    2010 - 2011

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