Experience

Rahva Raamat

• Estonia
• Retail
• 1 - 100 Employee

• Marketing Manager

  • Jun 2022 - Present



Magnum AS

• Estonia
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Marketing Manager for Apotheka and Apotheka Beauty

  • Apr 2021 - Jun 2022

• Marketing Campaign Manager for Apotheka

  • Mar 2019 - Apr 2021

  Magnum AS is a leading pharmaceutical wholesaler and retailer in the Baltic States. As a marketing campaign manager I was managing different marketing campaigns for Apotheka, the biggest pharmacy chain in Estonia (160+ pharmacies).My responsibilities included:► Developing and implementing marketing, social media and video content plans;► Managing different in-store and online marketing campaigns from inception to completion - working closely with other departments in our company, printing houses, designers and different agencies;► Measuring and reporting campaign results and effectiveness. Show less



FreshGO

• Estonia
• Retail Groceries
• 1 - 100 Employee

• Marketing Manager 🍍

  • Jun 2018 - Mar 2019

  FreshGO was the most innovative and environmentally friendly online grocery store in Estonia. In addition to regular supermarket products you could order things from farmers' market, different small producers, organic and gourmet shops, pet store, pharmacy etc. My responsibilities included: ► Developing and implementing marketing and content plans, new CVI and brand strategy; ► Managing projects and maintaining relationships with our social media agency, Google Ads agency, creative agencies, video producers, photographers, printing houses etc.; ► Media buying and planning (digital and print); ► Designing different visuals for web and print (with Adobe Illustrator and Photoshop). Show less



Uuskasutuskeskus

• Estonia
• Environmental Services
• 1 - 100 Employee

• Head of Marketing and Communications

  • Jan 2016 - May 2018

  Uuskasutuskeskus (Re-use centre) is an independent social undertaking whose objective is to put used things back in circulation and to make re-use easily accessible and commonplace for everyone in Estonia. As a non-profit organization our marketing budget was very limited, so the main thing I learned from this job is how to be creative and how to make the most out of small (or often zero) budget. My responsibilities included: ► Developing and executing marketing and communication plans ► Finding ways to get media coverage – briefing journalists and writing content suitable for publishing in media ► Finding and maintaining relationships with partners to open new donation places (containers, donation boxes in bookstores, department stores etc.) ► Organizing different events – re-use bicycle fair, store launches, events for bloggers, etc ► Managing projects with our web agency, creative agency, printing houses etc. ► Media buying and planning ► Designing different visuals for web and print (with Adobe Illustrator and Photoshop) ► Managing website content in Wordpress (incl. writing SEO-friendly blog posts) ► Creating and planning original content for Instagram and Facebook As a non-profit organization our marketing budget was very limited, so the main thing I learned from this job is how to be creative and how to make the most out of small (or often zero) budget. Show less



Tallinn University of Technology

• Estonia
• Higher Education
• 400 - 500 Employee

• Internal Communication Specialist

  • Apr 2015 - Jan 2016

  Tallinn University of Technology is the flagship of Estonian engineering and technology education. It has over 12 000 students and over 2000 employees. My responsibilities included: ► gathering and distributing information inside the university ► writing, editing and reviewing content for webpage, intranet, newsletters (for employees and alumni), photo galleries, information screens etc. ► developing the concept and information architecture for the new intranet ► organizing different internal events Show less



IDEA PR Estonia

• Estonia
• Public Relations and Communications Services
• 1 - 100 Employee

• PR Intern

  • Sep 2014 - Oct 2014

  Idea PR is an associated member of the global marketing and communication agency Havas PR. My responsibilities included: ► writing press releases and articles; ► analyzing media coverage and industry trends; ► planning and writing content for our clients´ Facebook pages; ► developing PR-plans; ► helping to organize different events (putting together guest lists, preparing press materials etc). This internship landed me a job at Tallinn University of Technology. Idea PR is an associated member of the global marketing and communication agency Havas PR. My responsibilities included: ► writing press releases and articles; ► analyzing media coverage and industry trends; ► planning and writing content for our clients´ Facebook pages; ► developing PR-plans; ► helping to organize different events (putting together guest lists, preparing press materials etc). This internship landed me a job at Tallinn University of Technology.



IDEA AD

• Estonia
• Advertising Services

• Copywriting Intern

  • Aug 2014 - Sep 2014

  Idea AD is a full service advertising agency, which is part of Idea Group - the biggest marketing communications group in Baltics. My internship was part of their Idea Academy programme, in which they chose 5 interns and gave them an opportunity to work as a group with real clients. The project won a bronze award at the Estonian National Advertising Festival "Kuldmuna". My responsibilities included: ► pitching ideas ► developing an international advertising campaign for EAS (Enterprise Estonia), which included creating a TV-clip for Eurosport, social media competition and a mobile application (http://shake.visitestonia.com) ► presenting the idea to the client (which they also bought:) ► taking part in several workshops about creativity, strategy, design and digital media. Show less



The Cheesecake Factory

• United States
• Restaurants
• 700 & Above Employee

• Front Desk

  • Jun 2013 - Aug 2013

  The J-1 Summer Work Travel USA cultural exchange program is an unique opportunity for international university students to experience life in the United States first-hand through summer work experience with American host companies. I worked at The Cheesecake Factory Waikiki location, which is the busiest restaurant of their whole chain. Learned how internal communication and internal marketing works in a 400-employee location (whereas the company has over 30 000 employees in total). Developed great problem-solving skills and learned a lot about hospitality as we welcomed approximately 4000 guests every day. I also improved my spoken English. Show less