Experience

Moody

• United Kingdom
• 1 - 100 Employee

• Non Executive Director & Investor

  • Oct 2022 - Present

  Daily wellness for women based on individual hormone cycle. Machine learning that connects women to their bodies and then a support system across physical, mental, and menstrual health. Daily wellness for women based on individual hormone cycle. Machine learning that connects women to their bodies and then a support system across physical, mental, and menstrual health.



FRAME CHAIN

• United Kingdom
• Design Services
• 1 - 100 Employee

• Co-Founder and Director

  • Feb 2015 - Present

  Having debuted at Liberty of London in 2014, FRAME CHAIN is now stocked at major luxury retailers including Matchesfashion.com, Browns Fashion, Fenwick's and, soon, Selfridges, as well as over 100 independent fashion and optical boutiques across the globe. After misplacing three pairs of designer glasses in one week, Frame Chain founders Ann-Margret Kearney and Vanessa Harrington decided to bring back the practical glasses chain in contemporary form. The London-based label draws inspiration from diverse sources —vintage jewellery, optical, everyday accessories, and a bit of 90s streetwear – to create distinctive glasses chains. Function, fun, fashion (and food) are the girls' favourite F words. Each chain comes with both black and clear loops to match different frame colours and sizes. Each statement piece transforms your eyewear, with embellishments including crystals and freshwater pearls, perfectly placed to act like earrings. And the best part? When you don't need your frames, clip off the loops and wear the chain as a striking piece of jewellery. Welcome to FRAME CHAIN. Show less



BYREDO

• Retail Luxury Goods and Jewelry
• 200 - 300 Employee

• Chief Brand Officer

  • Jan 2020 - Oct 2022

  Record-breaking acquisition of independent perfume brand. Close collaboration with Founder, CEO and leadership team to navigate the brand through rapid triple digit growth YOY and acquisition by Puig: market, product, and category expansion. Breaking silos across the business to solidify customer centric omni-channel strategy. Stacking launches in deep vertical channels to create maximum noise, awareness and connection with the customers Award winning launch of Byredo Make up during covid. Show less



De Beers Jewellers

• United Kingdom
• Luxury Goods & Jewelry
• 1 - 100 Employee

• Brand Marketing Director

  • Jan 2019 - Jun 2019

  Part-time project to reinvigorate the brand DNA and review product portfolio. - defined five year brand strategy - accelerated the use of mobile first content - advised on omni-channel aesthetics - review and recommendations to increase efficiency and profitability of product portfolio - launch of The Horizon Ring Part-time project to reinvigorate the brand DNA and review product portfolio. - defined five year brand strategy - accelerated the use of mobile first content - advised on omni-channel aesthetics - review and recommendations to increase efficiency and profitability of product portfolio - launch of The Horizon Ring



Loewe

• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Global Marketing Director (inc E-Commerce/Omni-Channel)

  • May 2017 - May 2018

  Key contributor the most successful financial years in the 172 years of the business. Defined five year plan to shift the brand perception and make it more relevant to the modern luxury shopper. Interpreting the creative vision of Jonathan Anderson into globally relevant 360 campaigns. Working alongside MM Paris to leverage ground breaking visuals. Regular C-level involvement across LVMH. Led the transition to omni-channel business structure. Team of 27 across CRM, content, media, production, special projects, and omni-channel. Tactical Highlights:- Books, videos and records: from self-published limited edition books with exhibitions, long format cinema and You Tube films to vinyl pressed records. Every story told was delivered with a bespoke execution that laddered up to a five year plan and delivered maximum ROI at the time of launch. - LOEWE.com: catalyst to make this part of the core business priorities and drive Omni-Channel structure. Ownership of the PL to deliver triple digit growth year on year with minimal investment. Educating across C Suite and LOEWE. - The Fanzine: Speeding up digital and slowing down offline communication. Large format stunning print quarterly Fanzine that landed the full brand story into the heart of retail, brand fans and the hands of the customer. - Licensee visual alignment: the first collaborative fragrance launch in 25 years with the award winning 001. All fragrances currently under rebrand, sunglasses relaunch with total brand alignment.- Strategic Partnerships: working with Instagram and Google to produce original campaigns in the pay to play landscape.- The Craft Prize: defining the new scope of the Foundation, building a strategic pillar to celebrate Craft with total integrity. - Customer Focus: established new approach to customer segmentation, blending big data and real behaviours with shop floor insights. Show less

• Head Of Marketing (inc. E-commerce)

  • May 2014 - May 2017

  As above - same job with a different title- planned as my exit from the brand to take some time out to reset, process what has been learnt/achieved and decide on my next project.



Nokia

• Finland
• Telecommunications
• 700 & Above Employee

• Activations Director

  • Dec 2013 - Apr 2014

  Expanding previous role to leverage success into a Global Remit.Building global content strategies across Fashion, Film, Photography and music.

• Global Content

  • May 2012 - Dec 2013

  Skipping the iphone generation and building brand credentials with our customers of tomorrow. Telling stories about the brand and its features.www.nokia.com/lumialive was probably one of my favorite all time projects. A lot of fun, lots of learning and some impressive results.

• Retail Marketing

  • Oct 2010 - May 2012

  Developing full mix of marketing to re-position and drive sales of Nokia devices including social media production, app development, sponsorship negotiation and retail communication with Three and Virgin.



T-Mobile

• United States
• Telecommunications
• 700 & Above Employee

• Retail Events Consultant

  • Jan 2010 - Apr 2010

  Pioneering brand events that deliver sales in all retail channels, on and off-line. Yielding 200% increase in acquisitions, contributing £690K profit to date. Pioneering brand events that deliver sales in all retail channels, on and off-line. Yielding 200% increase in acquisitions, contributing £690K profit to date.



THE LADY IN RED LIMITED

• United Kingdom
• Advertising Services

• Freelance Brand Consultant

  • May 2008 - Jan 2010

  When my father was diagnosed with cancer I needed to build a lifestyle that allowed me more flexibility and distance from the day to day. Still full of energy and passion I worked on a number of short term projects that continued to sharpen my skills and challenge my EQ - House of Fraser: Retail Marketing consultant developing local communication strategies derived from ATL across 61 stores. Making them part of the community. Employed effective ROI measurements, developed training programmes and managed a team of 17 field based Press and Promotions managers. Launched the Wedding List Service, Re-launched 9 stores in 12 weeks with significant impact to top-line. - Exposure: Freelance Account Director. Popping back in and out to manage strategic projects across Coca Cola, Ford and Magic Man. - Oasis: Developed national strategy to build brand equity, drive sales and develop premium brand positioning. Show less



Exposure

• Advertising Services

• Account Director

  • Aug 2006 - May 2008

  Managed a team of 3 - 5 heading up a retail and brand entertainment team, developing tactical below the line marketing campaigns that extracted commercial value from brand equity to deliver directly to the bottom line. Rapid promotion to Account Director Pioneered retail marketing division Catalyst for joint venture with SonyBMG Managed a team of 3 - 5 heading up a retail and brand entertainment team, developing tactical below the line marketing campaigns that extracted commercial value from brand equity to deliver directly to the bottom line. Rapid promotion to Account Director Pioneered retail marketing division Catalyst for joint venture with SonyBMG



Sony Bmg Music Entertainment

• India
• Media Production
• 1 - 100 Employee

• Marketing Manager

  • Jun 2001 - Jul 2006

  After 18 months training as an undergraduate providing support for the marketing department, I was nominated to be part of the Global Management scheme. I spent 8 - 12 months training in various departments including UK and International Marketing, Artist Liaison and Events, and Brand Partnerships. After 18 months training as an undergraduate providing support for the marketing department, I was nominated to be part of the Global Management scheme. I spent 8 - 12 months training in various departments including UK and International Marketing, Artist Liaison and Events, and Brand Partnerships.