Annie Joo
Ecommerce Specialist at Thrive International, INC- Claim this Profile
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Korean Native or bilingual proficiency
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English Native or bilingual proficiency
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Bio
Experience
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Thrive International, INC
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United States
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Manufacturing
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1 - 100 Employee
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Ecommerce Specialist
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Jan 2022 - Present
1. Manage product and promotion launches on Shopify websites collaborating with graphics team and utilizing various application tools such as Launchpad, Scripts, and many more.2. Oversee all e-commerce websites by conducting website auditing and collaborating with website developer to enhance customer website browsing experience.3. Analyze daily and monthly sales performance to synthesize and present findings and future promotion strategies. 1. Manage product and promotion launches on Shopify websites collaborating with graphics team and utilizing various application tools such as Launchpad, Scripts, and many more.2. Oversee all e-commerce websites by conducting website auditing and collaborating with website developer to enhance customer website browsing experience.3. Analyze daily and monthly sales performance to synthesize and present findings and future promotion strategies.
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JC Sales
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United States
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Wholesale
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1 - 100 Employee
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Senior Digital Marketing Associate
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Mar 2020 - Dec 2021
1. Effectively manage products in all sales channels by cultivating listings, growing product catalog, researching market potential and performance, monitoring inventory, and analyzing SEO and keywords to achieve a monthly department revenue growth of 113% over the course of 1 year2. Efficiently manage sales by monitoring and adjusting ad campaigns, engaging in great customer service, troubleshooting any selling/account health issues with Seller Support, and constant update and brainstorm for website improvement and promotions3. Meticulously analyze sales by presenting product/department margin and ROAS on weekly and monthly basis, devising and implementing marketing strategies to increase sales, and researching customer demographics and buyer behavior4. Create and build entire Shopify website by working with design team for website banners and graphics and utilizing Excel and Microsoft GP for gathering information needed for bulk product upload5. Cooperate and collaborate within the company with sales, accounting, purchasing, and operations department for sourcing items dependent on current events (i.e. COVID-19 products, seasonal items) and forecasting next purchase order for inventory replenishment
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Digital Marketing Associate
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Mar 2019 - Mar 2020
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Social Media Specialist
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Apr 2018 - Aug 2020
- With over 123K followers on Instagram and 670K subscribers on YouTube, analyze follower and subscriber statistics, research ongoing trends, and assess our own videos in order to enhance the engagement- Manage Koreos’s main Facebook page: answering messages, scheduling content based on Koreos’s Facebook viewer and engagement statistics - June 2018 increased post engagement by 70%, people reached to 125%, and total views to 80%- Coordinate with Instagram’s content scheduling in order to maintain and manage followers from both Instagram and Facebook- Edit Koreos covers and Koreos Variety/Challenges videos with Adobe Premiere Pro- Research similar social media platforms + brainstorm new content to increase engagement
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Dance Assistant
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Jan 2016 - Apr 2018
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Tobi
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Retail Apparel and Fashion
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1 - 100 Employee
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Marketing Assistant
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Sep 2018 - Jan 2019
- Manage collaborations with 850+ Instagram and YouTube Influencers - Create style videos for Tobi’s Instagram to showcase and promote the trending styles- Work with buyers to analyze current trends and select the right styles to send out to Influencers- Discover hundreds of influencers from Instagram’s database and qualify those that fit the “Tobi girl” image - Analyze and monitor Tobi's Influencers and Brand Ambassadors' performance in order to keep track and engage with the best performers
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Shablam Cosmetics
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United States
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Cosmetics
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1 - 100 Employee
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Digital Marketing Assistant
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Jul 2018 - Nov 2018
- Devised editing plan and video copy for first YouTube ad for lipstick product- Research beauty influencers on social media, offline & online sites for promoting the company- Assisted in redesigning company website and provided visual copy for main image on website- Create and manage company's YouTube platform by uploading quality content and adding relevant keywords and tags for more exposure in public - Devised editing plan and video copy for first YouTube ad for lipstick product- Research beauty influencers on social media, offline & online sites for promoting the company- Assisted in redesigning company website and provided visual copy for main image on website- Create and manage company's YouTube platform by uploading quality content and adding relevant keywords and tags for more exposure in public
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Shift Leader
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Jun 2017 - Aug 2017
- Work in a fast paced environment with fellow coworkers in order to give out the best customer service- Collaborate with managers and have the ability to be flexible in changing work environment- Due to being a new restaurant/food court, have high independent problem solving skills when issues arise- Build teamwork and harmony amongst coworkers - Work in a fast paced environment with fellow coworkers in order to give out the best customer service- Collaborate with managers and have the ability to be flexible in changing work environment- Due to being a new restaurant/food court, have high independent problem solving skills when issues arise- Build teamwork and harmony amongst coworkers
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Caffe Bene
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Food and Beverage Services
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1 - 100 Employee
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Barista
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Jun 2014 - Aug 2015
- Provide the best customer service to incoming customers- Build teamwork with fellow coworkers in a fast paced environment- Be able to use problem solving skills independently when issues arise - Provide the best customer service to incoming customers- Build teamwork with fellow coworkers in a fast paced environment- Be able to use problem solving skills independently when issues arise
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Education
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University of California, Los Angeles
Bachelor of Arts - BA, Psychology