Social Media Executive

• Dec 2022 - Present

Marketing Specialist

• Aug 2021 - Jul 2022

All the previous role PLUS- Experimenting with new forms of LinkedIn content, using data and metrics to determine successful posts in order to replicate them. This has boosted metrics across the board, e.g. our engagement rate from an average of 9% (already quite good) to 17% (very very good), where the industry standard is 2-4%.- Tracking both social media & partner performance, producing & presenting monthly marketing metrics for the CEO with a presentation to the board of investors in Q4 2021. They seemed quite impressed but we did present to them while they were munching on M&S meal deals - that probably helped. - Managing and liaising with external partners, providing collateral, creating / adhering to schedules and tracking budget & ROI.- Campaign planning and execution, with the main goals of lead generation and brand awareness. Sometimes I give our email campaign subject lines a little more 'pizzaz'.and so much more!

Marketing Assistant

• Sep 2020 - Jul 2021

- Responsible for conception, creation & execution of social media campaigns (primarily LinkedIn).- Heavily involved with the creation of the new Kallik website which spanned over a 6 month period, creating a library of visual assets to be used on various pages. Was rewarded with Japanese food.- Creation & updating of sales collateral (brochures, fact sheets, infographics and presentations).

Business, Operations & Marketing Intern

• Jul 2020 - Jul 2020

Attended skills sessions with companies such as P&G, GSK, M&S, Enterprise Rent-A-Car and Google. Completed and peer marked a real-life marketing simulation (proposing the best city for a new branch of Enterprise Rent-A-Car) and networked with a variety of people in a similar field of work to me. Attended skills sessions with companies such as P&G, GSK, M&S, Enterprise Rent-A-Car and Google. Completed and peer marked a real-life marketing simulation (proposing the best city for a new branch of Enterprise Rent-A-Car) and networked with a variety of people in a similar field of work to me.

Marketing Campaigns Assistant

• Sep 2019 - Jul 2020

Worked on behalf of major car dealerships and insurance companies to help organise events, gauge interest in products / services and book appointments. Also managed numerous databases and gained insight into effective marketing strategies and different target audiences. Worked on behalf of major car dealerships and insurance companies to help organise events, gauge interest in products / services and book appointments. Also managed numerous databases and gained insight into effective marketing strategies and different target audiences.

Publicity and Marketing Secretary (History Society)

• Jul 2019 - Jun 2020

- Single-handedly managing the society's Instagram, Facebook & Twitter pages. I utilised Instagram stories for audience activation and was able to establish a more personal touch by giving the page a distinct personality. Our Instagram followers increased by around 20% that year.- Successfully collaborated with the committee in order to organise & promote events such as welcome drinks, a coffee crawl and our annual ball. We also organised a trip abroad, but that was unfortunately cancelled due to the COVID-19 pandemic.- Encouraged student engagement with the University History department through working with them to promote their educational activities e.g. I made a guest appearance on their Instagram documenting the life of a Joint Honours History student, using this as an opportunity to promote the department and course.

Social Secretary (Irish Society)

• Mar 2018 - Apr 2019

Despite not actually having Irish heritage, I ended up here as a favour for a friend. It was good craic. ☘️ - One of two main organisers of society events and personally managed the society Facebook group. - Successfully negotiated with UoB Guild of Students for discounted events tickets for our society. - Responsible for interacting with students at society events as a recognisable, friendly face to encourage attendance at later events. Despite not actually having Irish heritage, I ended up here as a favour for a friend. It was good craic. ☘️ - One of two main organisers of society events and personally managed the society Facebook group. - Successfully negotiated with UoB Guild of Students for discounted events tickets for our society. - Responsible for interacting with students at society events as a recognisable, friendly face to encourage attendance at later events.

Temporary Small Business Manager

• Jul 2018 - Aug 2018

Month long holiday cover. Single handedly running a small children’s play centre after only a weeks training, greeting customers, making drinks (including milkshakes), serving ice cream, taking food orders to cafe next door, charging all costs, ensuring play area and amenities are hazard-free and clean throughout business day and at the end. Also answered phone and dealt with all customer queries. Month long holiday cover. Single handedly running a small children’s play centre after only a weeks training, greeting customers, making drinks (including milkshakes), serving ice cream, taking food orders to cafe next door, charging all costs, ensuring play area and amenities are hazard-free and clean throughout business day and at the end. Also answered phone and dealt with all customer queries.

Head Server

• Sep 2016 - Aug 2018

Stand-alone front of house server, making drinks, taking and charging orders, cleaning, providing excellent customer service and great time management skills. Also helping out in kitchen when possible/necessary. Stand-alone front of house server, making drinks, taking and charging orders, cleaning, providing excellent customer service and great time management skills. Also helping out in kitchen when possible/necessary.