Experience

myGemma

• United States
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Head of Content

  • Feb 2022 - Present

  London, England, United Kingdom I create & oversee content for myGemma. This involves everything from SEO content, general website copy, product information, and social media messaging. - Created brand messaging guidelines & brand name story - Write SEO blog content - Make edits for both websites - Offer insight & a strategy for product information, along with creating copy - Edit press releases - Advise on imagery - Oversee social media content - Organise/direct shoots for website imagery



FARFETCH

• United Kingdom
• Software Development
• 700 & Above Employee

• Product Content Writer - English

  • Jul 2019 - Feb 2022

  London, England, United Kingdom - Writing upwards of 65 product descriptions per day - Helping with the introduction of the beauty category (PDP information & product categorisation) - Training new starters and freelancers - Testing CMS updates - Editing online content to ensure consistency in TOV and information quality - Creating and updating guidelines - Well-Being Champion; Mental Health First Aider



YOOX NET-A-PORTER

• United Kingdom
• Technology, Information and Internet
• 700 & Above Employee

• Junior Product Writer

  • Mar 2019 - Jul 2019

  London, England, United Kingdom - Wrote ‘Editors’ Notes’ for up to 23 products per day



Harrods

• United Kingdom
• Retail
• 700 & Above Employee

• Junior Online Copywriter

  • May 2018 - Mar 2019

  London, United Kingdom - Writing up to 45 product copies a day for the Harrods website across fashion, accessories, beauty, homeware and food. - Creating copy for brand pages and product landing pages



bellabox

• Australia
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Digital Marketing

  • Mar 2017 - Jun 2017

  Melbourne, Australia - Created content for social media as well as wrote and designed digital marketing ads and marketing emails. - I helped with the design aspects of the website such as product updates.



The Stylist Group

• United Kingdom
• Book and Periodical Publishing
• 100 - 200 Employee

• Fashion Assistant Intern at ShortList Magazine

  • Feb 2015 - Mar 2015

  London, United Kingdom - Assisted on fashion shoots and handled sample requests and returns



Skandihome

• Social Media Marketing Intern

  • Nov 2014 - Feb 2015

  London, United Kingdom - Handled all aspects of social media including strategy and content, as well as writing web content - Assisted the founder with day-to-day tasks such as deliveries and send outs



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• PR, Social Media, Philanthropy Intern

  • Sep 2013 - Sep 2014

  New York, New York - Handled editor requests and coordinated between the brand and our agencies - Advised on Social Media and edited fact sheets and press releases - Worked on sponsorship for events (The Golden Globes and the Emmy’s) and company events such as Women of Worth and helped with all brand philanthropy - Assisted the team on day-to-day tasks including admin, data input, preparing documents and meetings



The Courier

• Beauty Editor

  • Sep 2012 - Jun 2013

  Newcastle-upon-tyne (The Courier won Guardian Student Publication of the Year award in 2012 & 2013) - Worked as part of a team of editors to create a weekly newspaper (using Photoshop and InDesign) - Chose content ideas and edited all articles within tight time frames and deadlines - Managed and directed a group of writers



WHITEHAIR.CO

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Fashion PR Intern

  • Jan 2013 - Feb 2013

  London, United Kingdom - Worked on Felder Felder London Fashion Week show and Cristina Sabaiduc Presentation - Managed a team and all PR of Heohwan Simulation London Fashion Scout show - Wrote press releases, brand biographies and helped with pitching