Lead Account Executive

• Jul 2023 - Present

Account Executive

• Aug 2022 - Jul 2023

* Responsible for all aspects of client communication, defining account strategies, and management of marketing services.* Offer clients digital strategy leadership, campaign recommendations, insight on market + industry trends, and day-to-day engagement + support.* Develop and manage budgets for paid media campaigns, ensuring accuracy throughout campaign timelines & optimizing for improved performance.* Develop campaign strategy in line with client goals; launch and manage campaigns across multiple platforms including paid search, social, and display.* Strategy implementation & management of PPC campaigns to ensure ongoing client needs are being met, strategies continuously challenged, and KPIs achieved.* Analyze performance metrics of deployed campaigns to establish reporting narratives and allow for future optimizations.* Compile reporting for digital advertising channels + marketing projects and relay monthly performance insights to clients.* Manage content marketing, SEO, and website projects as needed.* Mentorship of digital media coordinators on the Client Strategy Team; involved in ongoing training regarding digital advertising knowledge + client communication proficiencies. Show less

Account Manager

• Jun 2022 - Aug 2022

Digital Marketing Coordinator

• Aug 2021 - Jun 2022

• Support the Account Team with day-to-day management of campaign status, optimizations, and execution • Assist Account Executives in budget management, client communication, project management, creative on social media, producing deliverables, & executing advertising placements on various channels including Google + Bing PPC, Facebook, Instagram, Metasearch, etc.• Participate in and document discussions during client meetings and conference calls• Prepare account service related documents such as meeting agendas, reports, SOWs and other internal and external communications and correspondence• Collect and analyze data for property performance; compile monthly client reporting using Google Ads, Google Analytics, Adobe Analytics, Microsoft (Bing) Advertising, & Facebook Ads Manager• Follow trends within the digital advertising space and hospitality industry to provide up-to-date, innovative insight for clients Show less

Social Media and Digital Marketing Consultant

• May 2020 - Jul 2023

• Create and develop social media campaigns using marketing tools and all appropriate social platforms such as Instagram, Facebook, Pinterest, Twitter, and YouTube • Responsible for monitoring social media engagement as well as reputation management communication for various clients using Google Business accounts • Create and present branding kits for new clients based on target market demographics in order to develop content that reflects the brands voice and main message • Experienced in web analytics such as Google Analytics and PPC advertisements • Contributed to new website designs, on-page SEO, keyword research reports, and experienced in various web software sites such as Hootsuite, WordPress, and SEMrush • Coordinated and participated in client meetings and presentations Show less

Junior Marketing Project Manager

• Feb 2020 - Jul 2021

• Responsible for strategizing, and monitoring social media campaigns for multiple clients• Contributor on client website redesigns, website copywriting and SEO campaigns to increase Google Search Rankings and client awareness• Coordinate and marketed fundraising and brand awareness events in the public, private and government sectors. Responsible for all aspects of the project including proposal creation and pitch, budget planning, and project management• Communicate with clients on a daily basis and participate in client proposal meetings• Strategize and create new client branding and marketing campaigns from beginning to finish• Primary writer of email campaigns for clients in a variety of business sectors• Develop press releases, brochures, flyers, infographics, posters, newsletters, and other physical marketing techniques Show less

Marketing and Event Intern

• Aug 2019 - Mar 2020

• Coordinated and promoted fundraising and brand awareness events for clients in thepublic, private and government/city sectors• Designed and launched social media postings for various clients• Supported Mantooth Marketing’s client appreciation events

Social Media Marketing Consultant

• May 2020 - Feb 2021

• Designed, created, and managed social media campaign on Uscape Apparel’s Instagram. • Participated in new branding strategy for the company • Photographed professional imagery for website. • Designed, created, and managed social media campaign on Uscape Apparel’s Instagram. • Participated in new branding strategy for the company • Photographed professional imagery for website.

Social Media and Website Design Consultant

• Jan 2019 - May 2020

• Key contributor supporting Tootsie’s social media campaign • Created a collaboration video campaign to support several local boutiques • Designed and launched Tootsie’s e-commerce website to help build brand awareness • Retail associate • Key contributor supporting Tootsie’s social media campaign • Created a collaboration video campaign to support several local boutiques • Designed and launched Tootsie’s e-commerce website to help build brand awareness • Retail associate

Social Media Representative

• Jan 2019 - Dec 2019

• Coordinate all social media efforts on platforms including Facebook, Instagram, and YouTube. • Effectively communicate marketing efforts with our Executive Board members. • Create graphic designs/visuals used to market recruitment, philanthropy, and member events. • Coordinate all social media efforts on platforms including Facebook, Instagram, and YouTube. • Effectively communicate marketing efforts with our Executive Board members. • Create graphic designs/visuals used to market recruitment, philanthropy, and member events.

Social Media Intern - Colorado State University

• Jul 2018 - Dec 2018

• Captured highlights and live footage on all social media platforms (Instagram, Snapchat, and Twitter) for all Fall sporting events • Responsible for creating Google Analytics reports every two weeks to discuss strategy changes • Attended a virtual specialized training program hosted by Instagram Headquarters • Captured highlights and live footage on all social media platforms (Instagram, Snapchat, and Twitter) for all Fall sporting events • Responsible for creating Google Analytics reports every two weeks to discuss strategy changes • Attended a virtual specialized training program hosted by Instagram Headquarters

Retail Assistant

• May 2018 - Aug 2018

• Retail associate as well as assisted with the social media. • Retail associate as well as assisted with the social media.

Summer Intern

• May 2018 - Aug 2018

• Assisted with the social media, website product classifications and product updates, and prepared for Fall 2019 collection reveal. • Assisted with the social media, website product classifications and product updates, and prepared for Fall 2019 collection reveal.

Retail Assistant

• Jan 2017 - Dec 2017

• Retail associate that contributed to store layout and design. • Retail associate that contributed to store layout and design.