Experience

Hanan Dashti Company

• Kuwait
• Holding Companies
• 1 - 100 Employee

• Assistant Brand Manager Marketing

  • Jul 2019 - Present

  - Content creator of all Hanan Dashti product lines. - Analyze and report on brand performance to determine ROI - Monitor market and consumer trends and competitors. - Develop pricing and distribution strategies. - Supervise all activities and product development. - Manage the merchandise planning process while driving brand sales strategy for the achievement of retail standards agreed with the company/partners. - Planning promotions & overseeing marketing digital campaigns. Ensures that the brand remains recognizable, up to date and exciting to the customers. - Overseeing the new upcoming products from primary packaging, product details and secondary packaging. - Sets brand, Marketing planning calendar & budget. - Negotiating and liaising with third-party marketing agencies and direct communications with influencers, Bloggers and Makeup Artists. - Overseeing and approve marketing materials from website banners, social media artworks and branding of Hanan Dashti cosmetics. - Developing strategies and tactics to boost the company’s reputation and drive qualified traffic. - Strengthen relationship with clients and partners. - Managing the overall E-commerce platform such as preparing product description, product dimensions, weight, uploading banners & product images, analytics, sales report. - Coordinate with warehouse team ensuring orders are done correctly and delivered to the client. - Managed online campaigns for Hanan Dashti, various clients, effectively driving brand awareness and engagement. - Perform other duties related to the job assigned by the Direct Manager. Show less



Beautique Cosmetics International

• Kuwait
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Marketing And Public Relations Specialist

  • Jul 2014 - Jul 2019

  - Coordinate with foreign Suppliers. Stay in direct communication with the head marketing department in relation to our brands. - Always ensuring up to date backstage, images and handbooks with an eye on any upcoming new products. - Address any marketing needs or questions raised by the staff to ensure proper learning and full familiarity and knowledge of the products. - Investigating and meeting with various local market/ advertising companies looking for best media channel such as magazines and web media channels. - In charge for episodic monthly press releases and ads in Magazines. Write the press releases, review them, coordinate and follow same all the way until it gets released and the last reach in. - Full coordination and follow up of the training and needed materials in coordination with beautique in house trainer. Providing the needed materials to ensure high level of product knowledge for all the brands. - Fully In-charge for maintaining, editing and updating the company website digital media page, with main focus on updating the sections where our new products and services are clearly reflected and presented to our customers. - Create and plan a monthly & yearly offers. - Marketing and Promotional Evaluations. - Fully In-charge of mass communication channels such as Mass Texting, Bulk WhatsApp messaging & Mass emails. - Fully in charge for beautique Marketing Materials such as magazine, booklets, leaflets, banners & brand posters. - Organized and plan in house events, brands training, attends exhibitions in Dubai, Professional Beauty & Beauty World. Show less



Fantasy World Toys

• Kuwait
• Retail
• 1 - 100 Employee

• Event Coordinator

  • Apr 2009 - May 2014

  • Planning, organizing, promoting, facilitating and coordinating many different types of events. • Devising and presenting ideas and strategies. • Monitoring and coordinating the timeline of each and every event, making sure it meets the expectations of the company and our customers. • Plan and arrange product launches, fairs, exhibitions, press conferences, charity events, corporate meetings, business meetings, employee appreciation events, staff parties and staff programs. • Manage correspondence. • Preparing detailed report on all the events. • Planning and executing In-store activities and special events with the brand mascot “Freddy Wonderman”. • Being the brand’s spokesperson or MC (Master Ceremonies) for all the events. • Brand ambassador of Fantasy World at all times. • Interact with vendors and event management companies if necessary to find quality ingredients that cater to specific events or activities. • Monitoring expenses of all events to ensure they are completed within agreed budgets. • Maintains a strategic working relationship with the team. • Ensuring adequate staffs are available for the event. • Create invitee list. • Keep inventory backdrops, banners, and mascot costumes and events materials. Ensures that all are available and in good condition. • Identifying opportunities up to sell. • Reviewing and sourcing the locations where the event is to be held. • Sourcing and securing sponsorship. • Conducting Marketing research such as customer questionnaires and focus groups. • Working with in- house to produce marketing materials of visuals impact and within brand guidelines. • Edit and design promotional materials and work with printer and designer to develop event invitations. • Support sales staff by providing sales data, market trends, new product info and relaying customer’s service request. • Liaising with Marketing Manager and PR colleagues to promote the event. Show less