Experience

HMI COMPANY

• United States
• Construction
• 1 - 100 Employee

• Marketing Director

  • Apr 2015 - Present

  -Overall marketing strategy and execution of plans for the existing products.-Managing launch campaigns for new products.-Manage SEM for nationwide lead program-Managing lead distribution program with continued growth.-Ensuring effective, branded marketing communications including the company website, print communication, and advertising.-Analysis of the effectiveness of all marketing efforts.-Content creation - videos, marketing packages for new business owners -Overall marketing strategy and execution of plans for the existing products.-Managing launch campaigns for new products.-Manage SEM for nationwide lead program-Managing lead distribution program with continued growth.-Ensuring effective, branded marketing communications including the company website, print communication, and advertising.-Analysis of the effectiveness of all marketing efforts.-Content creation - videos, marketing packages for new business owners



Brillion Iron Works

• Account Manager

  • Apr 2013 - Apr 2015

  Develop, plan, and execute sales strategies for new business of gray & ductile iron castings for the Wisconsin territory. In charge of account service, acting as liaison between Brillion and a select group of customers. Answer customers questions, concerns or requests, and relay their needs to the appropriate individual or department within Brillion and follow up with the customer. Primary goals: Build sales by prospecting for new customers and generate future income by nurturing existing customer relationships.

• Market Analyst

  • Jan 2013 - Apr 2015

  Primary functions are to interpret data, formulate reports and make recommendations based upon the research findings. Applies qualitative and quantitative techniques to interpret the data and produce substantiated recommendations. Frequently presents the findings and recommendations to the Brillion Management team. Update web-site material as required. Develop marketing and advertising campaign commensurate with overall market conditions and Brillion strategic initiatives.