Business Operations Consultant

• Feb 2022 - Present

Product Marketing Consultant

• Sep 2020 - Present

We are a young and energetic team of enthusiasts who are passionate about creating the most unique travel experiences for our customers. https://www.bonjourchina.fun/ With its stunning mountainous landscapes and colorful minority cultural heritage, Guilin has incredible stories to tell. With pioneering spirit and a passion for authenticity, we work to uncover every exceptional adventure for you. We travel with care. With deep respect for nature and local communities in Guilin, we tread lightly to keep Guilin wonderful. • Develop marketing content through social media (Wechat Official account/ Instagram/) • Collaberate with travel platforms (Airbnb, Jiesu, Citylocal guide) to develop customer centric programs • Onboard partners/vendors to create unique travel experience (work with local vendors, disavantages group, environmental conscious local businesses) • Conduct Market and customer research to improve service performance and customer satisfaction Show less

Sr. Program Manager & Researcher

• Jan 2020 - Aug 2021

Boao Forum for Asia (BFA) is an international organization that hosts high-level forums from head of states, business and academia around Asia and other continents to promote regional economic integration and bring Asia countries closer to their development goals. • Led building, executing, and scaling 5 global programs from concept to completion, ensuring 95% of program milestones were on-time • Enabled over 200 stakeholders to leverage partnerships, ideas and resources available with the platform of Boao forum for Asia to affect change • Implemented data analytic software and CRM to remove blockers, delivered best practices documents to improve program performance by 36% • Managed $1M end-to-end operation from events strategy, marketing, logistic, budget, event tech capabilities registration system, database management and vendor management to post-event reports and analysis • Drove agenda design, working with a broad range of C-level executives and stakeholders to strategize and develop the Forum’s agenda, understand their strategic interests and priorities, promoting collaboration on themed programs • Led BFA Academy training and certification programs, including BFA visiting scholars’ program and young leaders training program • Curated high profile China-US dialogue series in 2-month, achieving 90% participation rate • Developed content marketing strategy for BFA website and App, with an emphasis on video, and short messages, increasing readership by 20% • Led research projects on national policy, economic development, and technological innovation • Researched and Co-wrote BFA Research Paper Show less

Product Marketing Intern

• Aug 2019 - Dec 2019

MBA Consultant

• Apr 2019 - Jun 2019

• Conducted Azure global competitive research, covering cloud market landscape, SWOT analysis, industry analysis, and regional market analysis • Proposed recommendations for Azure go-to-market strategy for industries, sellers, and customers • Conducted Azure global competitive research, covering cloud market landscape, SWOT analysis, industry analysis, and regional market analysis • Proposed recommendations for Azure go-to-market strategy for industries, sellers, and customers

Program Manager

• Jun 2014 - Jun 2018

Boao Forum for Asia (BFA) is an international organization that hosts high-level forums from head of states, business and academia around Asia and other continents to promote regional economic integration and bring Asia countries closer to their development goals. Led partner teams in more than 10 countries to deliver BFA annual conference, overseas events, and global initiatives. Facilitate dialogues between Fortune 500 executives and policy experts, diplomats and heads of states • Designed programs series by conducting industry and market research, attracting an average of 200 industry leaders per event with an 85% participation rate • Led cross function team in developing BFA speakers’ portfolio and engagement strategy, evaluating compatibility, developing relationships with over 100 C-level 500 Fortune executives and government officials • Planned and executed customized marketing campaigns through the BFA platform for 25+ high-value companies such as Alibaba, Baidu, Tencent, Microsoft, and BCG • Produced media communication collateral materials, including brochures, executive briefings, FAQs • Spearheaded BFA global think tank initiative to increase intellectual support and global networking. Conducted outreach campaign, leveraged BFA global network to secure 26 partnerships agreements in 6 months • Supported and organized BFA Board Directors’ visits with foreign government leaders Show less

Senior Account Manager

• May 2011 - May 2014

• Created brand strategy and managed events for key accounts such as BFA, Caijing Magzine, Tianjin City Government etc., generating one million dollars of revenue in 2014 - a 25% increase from 2013 • Advised large international customers (UBS, Deloitte, Fortune Magazine, etc.) on their communication strategies with the Chinese government and prepared them for event presence such as presentations and media interviews • Created brand strategy and managed events for key accounts such as BFA, Caijing Magzine, Tianjin City Government etc., generating one million dollars of revenue in 2014 - a 25% increase from 2013 • Advised large international customers (UBS, Deloitte, Fortune Magazine, etc.) on their communication strategies with the Chinese government and prepared them for event presence such as presentations and media interviews