Anni Haaparanta

Communications Manager at Viesti - Viestinnän asiantuntijoiden ammattijärjestö Viesti ry
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Contact Information
us****@****om
(386) 825-5501
Location
Helsinki, Uusimaa, Finland, FI
Languages
  • Finnish Native or bilingual proficiency
  • English -
  • Swedish -
  • French -

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Experience

    • Finland
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Communications Manager
      • Jun 2021 - Present

      From June 2021 to June 2022 I was a substitute to Viesti's executive director. During this time I was in charge of Viesti’s office and its small team’s operative work. I worked closely with Viesti's board as well. ✨I was in charge of ✨- Financial statement of 2021- Annual report of 2021- Budget for 2022- Action plan for 2022- Leading membership fee change and its communication - Viestinnän tulevaisuus -seminar: hybrid event for 500 communication professionals- Board meetings together with the chairman of the board- Planning Viesti's operational work - Keeping up with the budget and Viesti's financial matters, such as making invoices etc.- Human resource administration- Hosting, planning and producing events and longer programs- Planning and producing marketing of our longer programs - Communications all in all✨Few key results of the year ✨- 284 new members- Total amount of members increased 2,87 %- Sales increased 365 %- Business activity increased all in all 412 %- We coordinated #viestintäon campaign and Helsingin Sanomat published our opinion piece www.hs.fi/mielipide/art-2000008335438.html- We produced 25 events- And the event registrations increased 210 %- I wrote about social media trends in 2021 and it was the most read blog of the year with 3 K page views viesti.fi/10-asiaa-jotka-sinun-pitaa-tietaa-somesta-nyt-katsaus-sosiaalisen-median-ajankohtaisiin-trendeihin/✨After June 2022 ✨I am in charge of Viesti's communication, marketing and few bigger projects such as- Brand renovation - Viestinnän tulevaisuus -seminar- 2 different mentoring programs- developing partnership and sponsoring products. I also help with strategy work.

    • Community designer
      • Sep 2020 - Jun 2021

    • Finland
    • Advertising Services
    • 1 - 100 Employee
    • Concept Designer
      • Oct 2019 - May 2020

      As a concept designer, I've been designing smaller and bigger communication concepts and campaigns for different sized brands (e.g. K-rauta, Fazer, Neste). During my time there, I've learned:- to think and solve problems even more creatively - from B2B and B2C level campaigning - about creative campaigns all around the world and what makes them excellent (e.g. Cannes Lions)- about communication and marketing strategies - about different brands and industries - basics in Photoshop - to work independently & remotely- how to make killer memes- lots of random stuff while designing concepts, e.g. trees can communicate, how cows behave, investing in houses, why engineers cry...the list is endlessKurio is internationally rewarded, creative social agency, bridging the gap between traditional and social media. According to Global Creative Index (2019), Kurio is the third most creative agency in the whole world.🏆 Finnish Comms Awards 2020. Vuoden paras: Kauppa & Palvelut -kategorian voitto, Fazer, TikTok Toolkit. ”Pirteä, hyväntuulinen, innostava ja raikas työ. Mediavalinta natsasi erinomaisesti kohdeyleisöön. Kisatyö on erinomainen esimerkki niche-tuotteen, -keinojen ja -median yhteenlasketusta voimasta. Tulokset olivat erittäin vaikuttavia.”🏆 Digital Communication Awards 2020. Gold: Social Media Platform: Tutti Frutti TikTok Toolkit🏆 Digital Communication Awards 2020. Bronze: Influencer Comms: Tutti Frutti TikTok Toolkit.🏆 Silver Effie Finland 2019, Bisnessarja, Kohderyhmä. Fazer Tutti Frutti – Täysin luonnollista https://effie.fi/voittaja/fazer-tutti-frutti-taysin-luonnollista/🏆 Silver Effie Finland 2019, Tuote- ja palvelusarja, Elintarvikkeet. Fazer Tutti Frutti – Täysin luonnollista https://effie.fi/voittaja/fazer-tutti-frutti-taysin-luonnollista/

    • Concept Designer Trainee
      • May 2019 - Sep 2019

    • Finland
    • Events Services
    • 1 - 100 Employee
    • Communication Officer
      • Jan 2018 - Dec 2018

      A member of the board as well as communication officer in Jyväskylä Entrepreneurship Society ry in 2018. Was in charged of planning the communication with my partner in communications and creating the content. My responsibility was to create written content to our Facebook page, blog and email lists and to make our Instagram Story sparkle. Also took the minutes for the board meetings. Learned a lot from the importance of planning the communication, social media marketing and teamwork as well as the difficulties the algorithms create.Jyväskylä Entrepreneurship Society ry is a student based society that create events for eager and entrepreneurial-minded students.

    • Finland
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Social Media Coordinator
      • Aug 2018 - Aug 2018

      Was the second half of the social media duo we had during the event weekend. I was especially in charge of creating content to Tubecon's Instagram account.Tubecon is an event that is build around YouTubers and their fans. The event had 17 000 visitors in 2018 and it was held in Helsinki from 17th to 18th of August. Was the second half of the social media duo we had during the event weekend. I was especially in charge of creating content to Tubecon's Instagram account.Tubecon is an event that is build around YouTubers and their fans. The event had 17 000 visitors in 2018 and it was held in Helsinki from 17th to 18th of August.

    • Government Administration
    • 700 & Above Employee
    • Communication Trainee
      • May 2018 - Aug 2018

      I was a communication trainee in the City of Vantaa in the summer 2018. Created content for the inhabitants in social media, wrote articles to city's own magazines, made interviews both in front of and behind a camera, did some social media marketing and helped to improve their communications. Was also taking part in marketing the city as a place for events and modern place to live and work. Learned lot of practical skills from content creation and coordinating my own work.Check the reference videos below!

    • Finland
    • Higher Education
    • 700 & Above Employee
    • JYU Ambassador
      • Oct 2017 - Aug 2018

      Promoted studying in University of Jyväskylä in social media and in different events. Created content to their Facebook, Instagram and blog. Promoted studying in University of Jyväskylä in social media and in different events. Created content to their Facebook, Instagram and blog.

    • Social Media Coordinator
      • Jul 2017 - Jul 2018

      I was part of the social media group in Tikkurila festivaali for one week during the event, both in 2017 and in 2018.My key tasks during the week were making suitable Facebook and Instagram posts, writing news, and gaining followers. During the event weekend I was especially in charged of the festival's Instagram account @tikkurilafestivaali. I was part of the social media group in Tikkurila festivaali for one week during the event, both in 2017 and in 2018.My key tasks during the week were making suitable Facebook and Instagram posts, writing news, and gaining followers. During the event weekend I was especially in charged of the festival's Instagram account @tikkurilafestivaali.

    • Finland
    • Events Services
    • 1 - 100 Employee
    • Event Promoter
      • Jul 2017 - Oct 2017

      Promoting customers' brands and products in different contexts. Promoting customers' brands and products in different contexts.

    • Event Manager
      • Dec 2015 - Dec 2016

      For one year I was Event Manager for Parku Ry, which is a student association for Communication students at University of Jyväskylä.My key tasks were planning events from the scratch, marketing them in social media and, most importantly, teamwork with co-managers and other interest groups. For one year I was Event Manager for Parku Ry, which is a student association for Communication students at University of Jyväskylä.My key tasks were planning events from the scratch, marketing them in social media and, most importantly, teamwork with co-managers and other interest groups.

    • Salesperson
      • May 2016 - Aug 2016

      Salesperson in Luhta Brand Store. My key tasks were customer service, keeping the store neat and tidy and most of all, helping the customers to find trendy and functional outfits for everyday life. Salesperson in Luhta Brand Store. My key tasks were customer service, keeping the store neat and tidy and most of all, helping the customers to find trendy and functional outfits for everyday life.

    • Salesperson
      • Nov 2012 - Aug 2015

      Salesperson in Aleksi 13 and Luhta Brand Store.My key tasks were customer service, keeping the store neat and tidy and most of all, helping the customers to find trendy and functional outfits for everyday life. Salesperson in Aleksi 13 and Luhta Brand Store.My key tasks were customer service, keeping the store neat and tidy and most of all, helping the customers to find trendy and functional outfits for everyday life.

    • Finland
    • Government Administration
    • 1 - 100 Employee
    • Assistant Teacher
      • Aug 2013 - Mar 2014

      Assistant teacher in primary school. Assistant teacher in primary school.

Education

  • University of Jyväskylä
    Master's degree, Communication
    2015 - 2020
  • Arteveldehogeschool
    Communication Management
    2017 - 2017
  • Vihdin lukio
    2010 - 2013

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