Holly Robbins
Marketing Communications Manager at University of Central Florida – Rosen College of Hospitality Management- Claim this Profile
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Bio
Experience
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University of Central Florida – Rosen College of Hospitality Management
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United States
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Higher Education
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1 - 100 Employee
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Marketing Communications Manager
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Aug 2023 - Present
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English Editor
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Jul 2022 - Aug 2023
Create, reformat and edit captions and subtitles for feature films and television shows distributed on a variety of digital streaming platforms. Detect and correct errors in spelling, punctuation, syntax, and inconsistencies while adhering to individual clients' style guides. Responsible for making edits and correctly syncing individual subtile events with on-screen audio using proprietary cloud-based software. Create, reformat and edit captions and subtitles for feature films and television shows distributed on a variety of digital streaming platforms. Detect and correct errors in spelling, punctuation, syntax, and inconsistencies while adhering to individual clients' style guides. Responsible for making edits and correctly syncing individual subtile events with on-screen audio using proprietary cloud-based software.
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Freelance Designer & Marketing/Branding Consultant
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May 2020 - Aug 2023
Work with various clients to gather and define needs, establish overall design goals within budgetary parameters for desired media, and develop new marketing and branding strategies. Develop creative design for logos, marketing and print materials, etc. Recent clients have included a congressional candidate, a nonprofit group, a legal startup, and local school districts. Work with various clients to gather and define needs, establish overall design goals within budgetary parameters for desired media, and develop new marketing and branding strategies. Develop creative design for logos, marketing and print materials, etc. Recent clients have included a congressional candidate, a nonprofit group, a legal startup, and local school districts.
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The Drummond Group, LLC
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Greenwood, South Carolina, United States
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Communications Manager
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Jun 2015 - May 2020
Served as senior advisor to the President and CEO of Drummond Group, LLC, a multifaceted family-owned and operated business providing lighting consultation and design services to commercial, industrial and sports clients, as well as lighting wholesale firms. Duties included maintaining international vendor contacts, consulting on new projects and contracts, organizing corporate travel, maintaining financial records, and writing/editing formal bid proposals, contracts, etc. Also maintained the… Show more Served as senior advisor to the President and CEO of Drummond Group, LLC, a multifaceted family-owned and operated business providing lighting consultation and design services to commercial, industrial and sports clients, as well as lighting wholesale firms. Duties included maintaining international vendor contacts, consulting on new projects and contracts, organizing corporate travel, maintaining financial records, and writing/editing formal bid proposals, contracts, etc. Also maintained the company’s small portfolio of residential/commercial rental properties. Show less Served as senior advisor to the President and CEO of Drummond Group, LLC, a multifaceted family-owned and operated business providing lighting consultation and design services to commercial, industrial and sports clients, as well as lighting wholesale firms. Duties included maintaining international vendor contacts, consulting on new projects and contracts, organizing corporate travel, maintaining financial records, and writing/editing formal bid proposals, contracts, etc. Also maintained the… Show more Served as senior advisor to the President and CEO of Drummond Group, LLC, a multifaceted family-owned and operated business providing lighting consultation and design services to commercial, industrial and sports clients, as well as lighting wholesale firms. Duties included maintaining international vendor contacts, consulting on new projects and contracts, organizing corporate travel, maintaining financial records, and writing/editing formal bid proposals, contracts, etc. Also maintained the company’s small portfolio of residential/commercial rental properties. Show less
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USC Upstate
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United States
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Higher Education
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200 - 300 Employee
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Publications Coordinator
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Nov 2006 - Jun 2015
Primary designer/writer for recruitment publications (digital and print) for the Office of Admissions/Enrollment Services Accomplishments: -Moved all publications from 2-color to full 4-color production within the same budgetary constraints -Increased overall contact per student quantity (with additions of postcards, ecards, etc.) -Successfully transitioned all printed course schedules to online website presence with added information -Helped contribute to enrollment increase… Show more Primary designer/writer for recruitment publications (digital and print) for the Office of Admissions/Enrollment Services Accomplishments: -Moved all publications from 2-color to full 4-color production within the same budgetary constraints -Increased overall contact per student quantity (with additions of postcards, ecards, etc.) -Successfully transitioned all printed course schedules to online website presence with added information -Helped contribute to enrollment increase of 20% (approx.) over 8 years -Developed new publications for recruiter use (flip cards, fast facts, etc.) -Condensed existing publications to maximize exposure and budget -Achieved approx. 80% reduction in printing costs for major publications with no loss in quality production -Created and developed new publications for overall recruitment (advisor guides, summer brochure, etc.) -Implemented new daily welcome screens for families and groups and created new digital screen designs -Successfully developed accompanying ecards for publications and promotion -Implemented HTML conversion of ecards for use with EMAS recruitment software -Created and implemented a new streamlined template for General Education requirements for catalog -Successfully negotiated reduced printing costs for all publications to maximize budget -Redesigned the academic catalog to a more user-friendly format Show less Primary designer/writer for recruitment publications (digital and print) for the Office of Admissions/Enrollment Services Accomplishments: -Moved all publications from 2-color to full 4-color production within the same budgetary constraints -Increased overall contact per student quantity (with additions of postcards, ecards, etc.) -Successfully transitioned all printed course schedules to online website presence with added information -Helped contribute to enrollment increase… Show more Primary designer/writer for recruitment publications (digital and print) for the Office of Admissions/Enrollment Services Accomplishments: -Moved all publications from 2-color to full 4-color production within the same budgetary constraints -Increased overall contact per student quantity (with additions of postcards, ecards, etc.) -Successfully transitioned all printed course schedules to online website presence with added information -Helped contribute to enrollment increase of 20% (approx.) over 8 years -Developed new publications for recruiter use (flip cards, fast facts, etc.) -Condensed existing publications to maximize exposure and budget -Achieved approx. 80% reduction in printing costs for major publications with no loss in quality production -Created and developed new publications for overall recruitment (advisor guides, summer brochure, etc.) -Implemented new daily welcome screens for families and groups and created new digital screen designs -Successfully developed accompanying ecards for publications and promotion -Implemented HTML conversion of ecards for use with EMAS recruitment software -Created and implemented a new streamlined template for General Education requirements for catalog -Successfully negotiated reduced printing costs for all publications to maximize budget -Redesigned the academic catalog to a more user-friendly format Show less
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Lander University
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Greenwood, SC
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Public Information Coordinator
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Sep 2004 - Nov 2006
Duties included writing and editing press releases (AP style), on-air radio spots, special event scripts, promotional brochures/programs/guides/website content; designing print advertisements; taking and editing photos (using digital SLR cameras and Adobe software); interviewing for news articles and feature stories; handling multiple writing/design assignments. Served as departmental Webmaster, Alumni News Editor and coordinator of the Weekly Bulletin. Designed artwork and other graphics for… Show more Duties included writing and editing press releases (AP style), on-air radio spots, special event scripts, promotional brochures/programs/guides/website content; designing print advertisements; taking and editing photos (using digital SLR cameras and Adobe software); interviewing for news articles and feature stories; handling multiple writing/design assignments. Served as departmental Webmaster, Alumni News Editor and coordinator of the Weekly Bulletin. Designed artwork and other graphics for use in University publications and marketing materials. Show less Duties included writing and editing press releases (AP style), on-air radio spots, special event scripts, promotional brochures/programs/guides/website content; designing print advertisements; taking and editing photos (using digital SLR cameras and Adobe software); interviewing for news articles and feature stories; handling multiple writing/design assignments. Served as departmental Webmaster, Alumni News Editor and coordinator of the Weekly Bulletin. Designed artwork and other graphics for… Show more Duties included writing and editing press releases (AP style), on-air radio spots, special event scripts, promotional brochures/programs/guides/website content; designing print advertisements; taking and editing photos (using digital SLR cameras and Adobe software); interviewing for news articles and feature stories; handling multiple writing/design assignments. Served as departmental Webmaster, Alumni News Editor and coordinator of the Weekly Bulletin. Designed artwork and other graphics for use in University publications and marketing materials. Show less
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Lighting Services, Inc.
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Greenwood, SC
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Marketing Specialist / Office Manager
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Dec 2002 - Sep 2004
Duties included bookkeeping and records maintenance, invoice data entry and database management, interacting with vendors and customers, scheduling, and routing office duties. Created and implemented marketing projects for new advertising campaigns, including a direct mail piece that incorporated individualized customer data and photos. Duties included bookkeeping and records maintenance, invoice data entry and database management, interacting with vendors and customers, scheduling, and routing office duties. Created and implemented marketing projects for new advertising campaigns, including a direct mail piece that incorporated individualized customer data and photos.
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WRET-TV, South Carolina Educational Television
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Spartanburg, SC
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Production Intern
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Jun 2001 - Aug 2001
During a semester internship for college credit, I gained first-hand experience with all functions of a working television station. My experience and duties included camera and soundboard operation, linear/nonlinear editing, 3-D graphics, directing and field/studio production. During a semester internship for college credit, I gained first-hand experience with all functions of a working television station. My experience and duties included camera and soundboard operation, linear/nonlinear editing, 3-D graphics, directing and field/studio production.
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The Paladin, Furman University Student Newspaper
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Greenville, SC
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Diversions Editor/Staff Writer
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Sep 1998 - Jun 2001
I managed a staff of eight writers, photographers, and cartoonists for a student news publication. I was responsible for the layout and design of the Diversions section on a weekly basis. Duties included assigning stories, organizing photos and releases, screening and editing submissions for inclusions in the Diversions section, interviewing, writing reviews/news stories and assisting other editors in meeting press deadlines. I managed a staff of eight writers, photographers, and cartoonists for a student news publication. I was responsible for the layout and design of the Diversions section on a weekly basis. Duties included assigning stories, organizing photos and releases, screening and editing submissions for inclusions in the Diversions section, interviewing, writing reviews/news stories and assisting other editors in meeting press deadlines.
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Education
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Converse College
Master of Liberal Arts, English -
Furman University
Bachelor of Arts (B.A.), Communication Studies -
Griffith University
(Study Abroad), Media Arts