Holly Robbins

Marketing Communications Manager at University of Central Florida – Rosen College of Hospitality Management
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Contact Information
us****@****om
(386) 825-5501
Location
Orlando, Florida, United States, US

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Experience

    • Marketing Communications Manager
      • Aug 2023 - Present

    • English Editor
      • Jul 2022 - Aug 2023

      Create, reformat and edit captions and subtitles for feature films and television shows distributed on a variety of digital streaming platforms. Detect and correct errors in spelling, punctuation, syntax, and inconsistencies while adhering to individual clients' style guides. Responsible for making edits and correctly syncing individual subtile events with on-screen audio using proprietary cloud-based software. Create, reformat and edit captions and subtitles for feature films and television shows distributed on a variety of digital streaming platforms. Detect and correct errors in spelling, punctuation, syntax, and inconsistencies while adhering to individual clients' style guides. Responsible for making edits and correctly syncing individual subtile events with on-screen audio using proprietary cloud-based software.

    • Freelance Designer & Marketing/Branding Consultant
      • May 2020 - Aug 2023

      Work with various clients to gather and define needs, establish overall design goals within budgetary parameters for desired media, and develop new marketing and branding strategies. Develop creative design for logos, marketing and print materials, etc. Recent clients have included a congressional candidate, a nonprofit group, a legal startup, and local school districts. Work with various clients to gather and define needs, establish overall design goals within budgetary parameters for desired media, and develop new marketing and branding strategies. Develop creative design for logos, marketing and print materials, etc. Recent clients have included a congressional candidate, a nonprofit group, a legal startup, and local school districts.

  • The Drummond Group, LLC
    • Greenwood, South Carolina, United States
    • Communications Manager
      • Jun 2015 - May 2020

      Served as senior advisor to the President and CEO of Drummond Group, LLC, a multifaceted family-owned and operated business providing lighting consultation and design services to commercial, industrial and sports clients, as well as lighting wholesale firms. Duties included maintaining international vendor contacts, consulting on new projects and contracts, organizing corporate travel, maintaining financial records, and writing/editing formal bid proposals, contracts, etc. Also maintained the… Show more Served as senior advisor to the President and CEO of Drummond Group, LLC, a multifaceted family-owned and operated business providing lighting consultation and design services to commercial, industrial and sports clients, as well as lighting wholesale firms. Duties included maintaining international vendor contacts, consulting on new projects and contracts, organizing corporate travel, maintaining financial records, and writing/editing formal bid proposals, contracts, etc. Also maintained the company’s small portfolio of residential/commercial rental properties. Show less Served as senior advisor to the President and CEO of Drummond Group, LLC, a multifaceted family-owned and operated business providing lighting consultation and design services to commercial, industrial and sports clients, as well as lighting wholesale firms. Duties included maintaining international vendor contacts, consulting on new projects and contracts, organizing corporate travel, maintaining financial records, and writing/editing formal bid proposals, contracts, etc. Also maintained the… Show more Served as senior advisor to the President and CEO of Drummond Group, LLC, a multifaceted family-owned and operated business providing lighting consultation and design services to commercial, industrial and sports clients, as well as lighting wholesale firms. Duties included maintaining international vendor contacts, consulting on new projects and contracts, organizing corporate travel, maintaining financial records, and writing/editing formal bid proposals, contracts, etc. Also maintained the company’s small portfolio of residential/commercial rental properties. Show less

    • United States
    • Higher Education
    • 200 - 300 Employee
    • Publications Coordinator
      • Nov 2006 - Jun 2015

      Primary designer/writer for recruitment publications (digital and print) for the Office of Admissions/Enrollment Services Accomplishments: -Moved all publications from 2-color to full 4-color production within the same budgetary constraints -Increased overall contact per student quantity (with additions of postcards, ecards, etc.) -Successfully transitioned all printed course schedules to online website presence with added information -Helped contribute to enrollment increase… Show more Primary designer/writer for recruitment publications (digital and print) for the Office of Admissions/Enrollment Services Accomplishments: -Moved all publications from 2-color to full 4-color production within the same budgetary constraints -Increased overall contact per student quantity (with additions of postcards, ecards, etc.) -Successfully transitioned all printed course schedules to online website presence with added information -Helped contribute to enrollment increase of 20% (approx.) over 8 years -Developed new publications for recruiter use (flip cards, fast facts, etc.) -Condensed existing publications to maximize exposure and budget -Achieved approx. 80% reduction in printing costs for major publications with no loss in quality production -Created and developed new publications for overall recruitment (advisor guides, summer brochure, etc.) -Implemented new daily welcome screens for families and groups and created new digital screen designs -Successfully developed accompanying ecards for publications and promotion -Implemented HTML conversion of ecards for use with EMAS recruitment software -Created and implemented a new streamlined template for General Education requirements for catalog -Successfully negotiated reduced printing costs for all publications to maximize budget -Redesigned the academic catalog to a more user-friendly format Show less Primary designer/writer for recruitment publications (digital and print) for the Office of Admissions/Enrollment Services Accomplishments: -Moved all publications from 2-color to full 4-color production within the same budgetary constraints -Increased overall contact per student quantity (with additions of postcards, ecards, etc.) -Successfully transitioned all printed course schedules to online website presence with added information -Helped contribute to enrollment increase… Show more Primary designer/writer for recruitment publications (digital and print) for the Office of Admissions/Enrollment Services Accomplishments: -Moved all publications from 2-color to full 4-color production within the same budgetary constraints -Increased overall contact per student quantity (with additions of postcards, ecards, etc.) -Successfully transitioned all printed course schedules to online website presence with added information -Helped contribute to enrollment increase of 20% (approx.) over 8 years -Developed new publications for recruiter use (flip cards, fast facts, etc.) -Condensed existing publications to maximize exposure and budget -Achieved approx. 80% reduction in printing costs for major publications with no loss in quality production -Created and developed new publications for overall recruitment (advisor guides, summer brochure, etc.) -Implemented new daily welcome screens for families and groups and created new digital screen designs -Successfully developed accompanying ecards for publications and promotion -Implemented HTML conversion of ecards for use with EMAS recruitment software -Created and implemented a new streamlined template for General Education requirements for catalog -Successfully negotiated reduced printing costs for all publications to maximize budget -Redesigned the academic catalog to a more user-friendly format Show less

  • Lander University
    • Greenwood, SC
    • Public Information Coordinator
      • Sep 2004 - Nov 2006

      Duties included writing and editing press releases (AP style), on-air radio spots, special event scripts, promotional brochures/programs/guides/website content; designing print advertisements; taking and editing photos (using digital SLR cameras and Adobe software); interviewing for news articles and feature stories; handling multiple writing/design assignments. Served as departmental Webmaster, Alumni News Editor and coordinator of the Weekly Bulletin. Designed artwork and other graphics for… Show more Duties included writing and editing press releases (AP style), on-air radio spots, special event scripts, promotional brochures/programs/guides/website content; designing print advertisements; taking and editing photos (using digital SLR cameras and Adobe software); interviewing for news articles and feature stories; handling multiple writing/design assignments. Served as departmental Webmaster, Alumni News Editor and coordinator of the Weekly Bulletin. Designed artwork and other graphics for use in University publications and marketing materials. Show less Duties included writing and editing press releases (AP style), on-air radio spots, special event scripts, promotional brochures/programs/guides/website content; designing print advertisements; taking and editing photos (using digital SLR cameras and Adobe software); interviewing for news articles and feature stories; handling multiple writing/design assignments. Served as departmental Webmaster, Alumni News Editor and coordinator of the Weekly Bulletin. Designed artwork and other graphics for… Show more Duties included writing and editing press releases (AP style), on-air radio spots, special event scripts, promotional brochures/programs/guides/website content; designing print advertisements; taking and editing photos (using digital SLR cameras and Adobe software); interviewing for news articles and feature stories; handling multiple writing/design assignments. Served as departmental Webmaster, Alumni News Editor and coordinator of the Weekly Bulletin. Designed artwork and other graphics for use in University publications and marketing materials. Show less

    • Marketing Specialist / Office Manager
      • Dec 2002 - Sep 2004

      Duties included bookkeeping and records maintenance, invoice data entry and database management, interacting with vendors and customers, scheduling, and routing office duties. Created and implemented marketing projects for new advertising campaigns, including a direct mail piece that incorporated individualized customer data and photos. Duties included bookkeeping and records maintenance, invoice data entry and database management, interacting with vendors and customers, scheduling, and routing office duties. Created and implemented marketing projects for new advertising campaigns, including a direct mail piece that incorporated individualized customer data and photos.

    • Production Intern
      • Jun 2001 - Aug 2001

      During a semester internship for college credit, I gained first-hand experience with all functions of a working television station. My experience and duties included camera and soundboard operation, linear/nonlinear editing, 3-D graphics, directing and field/studio production. During a semester internship for college credit, I gained first-hand experience with all functions of a working television station. My experience and duties included camera and soundboard operation, linear/nonlinear editing, 3-D graphics, directing and field/studio production.

    • Diversions Editor/Staff Writer
      • Sep 1998 - Jun 2001

      I managed a staff of eight writers, photographers, and cartoonists for a student news publication. I was responsible for the layout and design of the Diversions section on a weekly basis. Duties included assigning stories, organizing photos and releases, screening and editing submissions for inclusions in the Diversions section, interviewing, writing reviews/news stories and assisting other editors in meeting press deadlines. I managed a staff of eight writers, photographers, and cartoonists for a student news publication. I was responsible for the layout and design of the Diversions section on a weekly basis. Duties included assigning stories, organizing photos and releases, screening and editing submissions for inclusions in the Diversions section, interviewing, writing reviews/news stories and assisting other editors in meeting press deadlines.

Education

  • Converse College
    Master of Liberal Arts, English
    2016 - 2020
  • Furman University
    Bachelor of Arts (B.A.), Communication Studies
    1998 - 2002
  • Griffith University
    (Study Abroad), Media Arts
    2000 - 2000

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