Annette A. Penney, BA(Hons), MA
Crisis Response Coordinator at Victim Services of Waterloo Region- Claim this Profile
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Bio
Mark Maurer
Annette has been helping me with my online marketing efforts for the last 3 years. It took me longer than it should have to embrace the whole "social media" thing and it was Annette who made me realize the importance of not only engaging on social media channels, but being consistent about it. Annette and her team redesigned my website a year ago to give me a unique look that complemented my updated offline marketing efforts. I had a red, white and blue website that was absolutely cluttered and had a very low lead conversion rate. I continue to work with Annette and her team because they have proven themselves to me.
Bill Dalgleish
I asked Annette at Inspire and Acquire to update our web site and do some SEO within our current limited budget. Annette and her professional team went above and beyond, including our comments and suggestions in their work. Annette and her team reacted to our questions with accuracy, and immediacy. I would recommend Annette and her team to all.
Mark Maurer
Annette has been helping me with my online marketing efforts for the last 3 years. It took me longer than it should have to embrace the whole "social media" thing and it was Annette who made me realize the importance of not only engaging on social media channels, but being consistent about it. Annette and her team redesigned my website a year ago to give me a unique look that complemented my updated offline marketing efforts. I had a red, white and blue website that was absolutely cluttered and had a very low lead conversion rate. I continue to work with Annette and her team because they have proven themselves to me.
Bill Dalgleish
I asked Annette at Inspire and Acquire to update our web site and do some SEO within our current limited budget. Annette and her professional team went above and beyond, including our comments and suggestions in their work. Annette and her team reacted to our questions with accuracy, and immediacy. I would recommend Annette and her team to all.
Mark Maurer
Annette has been helping me with my online marketing efforts for the last 3 years. It took me longer than it should have to embrace the whole "social media" thing and it was Annette who made me realize the importance of not only engaging on social media channels, but being consistent about it. Annette and her team redesigned my website a year ago to give me a unique look that complemented my updated offline marketing efforts. I had a red, white and blue website that was absolutely cluttered and had a very low lead conversion rate. I continue to work with Annette and her team because they have proven themselves to me.
Bill Dalgleish
I asked Annette at Inspire and Acquire to update our web site and do some SEO within our current limited budget. Annette and her professional team went above and beyond, including our comments and suggestions in their work. Annette and her team reacted to our questions with accuracy, and immediacy. I would recommend Annette and her team to all.
Mark Maurer
Annette has been helping me with my online marketing efforts for the last 3 years. It took me longer than it should have to embrace the whole "social media" thing and it was Annette who made me realize the importance of not only engaging on social media channels, but being consistent about it. Annette and her team redesigned my website a year ago to give me a unique look that complemented my updated offline marketing efforts. I had a red, white and blue website that was absolutely cluttered and had a very low lead conversion rate. I continue to work with Annette and her team because they have proven themselves to me.
Bill Dalgleish
I asked Annette at Inspire and Acquire to update our web site and do some SEO within our current limited budget. Annette and her professional team went above and beyond, including our comments and suggestions in their work. Annette and her team reacted to our questions with accuracy, and immediacy. I would recommend Annette and her team to all.
Credentials
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Bachelor of Arts (Honours), Psychology
Memorial University of Newfoundland -
Masters Degree in Community Psychology
Wilfrid Laurier University
Experience
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Victim Services of Waterloo Region
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Canada
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Civic and Social Organizations
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1 - 100 Employee
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Crisis Response Coordinator
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Dec 2022 - Present
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Team Leader
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May 2018 - Nov 2019
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Senior Director Of Marketing
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Jan 2013 - Dec 2018
As the Senior Strategist I am responsible for developing all aspects of internet and online marketing for The Mark Maurer Team brand. This includes and is not limited to: public relations; video production and promotion; website design, digital advertising; as well as client relationship development on the major social media platforms. It is also a great passion of mine to connect and engage with community organizations and partners.My relationship with Mark and his team began 4 years ago as I provided ongoing consulting services. Our projects were so immensely successful we agreed to join forces, allowing me to focus solely on Real Estate Marketing. I have a great deal of respect for Mark Maurer and am thrilled to be aligned with the skilled indiividuals who make up this team. Show less
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Not the Norm
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Ontario, Canada
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Senior Vice President Operations
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Jan 2019 - May 2019
Currently in the concept design phase, I am overseeing the development of a new upscale sports bar brand in Ontario. The goal of the owner is to collaborate with the most skilled, experienced experts in this industry to create a model for an upscale sports bar experience in Oakville which can later be franchised. Currently in the concept design phase, I am overseeing the development of a new upscale sports bar brand in Ontario. The goal of the owner is to collaborate with the most skilled, experienced experts in this industry to create a model for an upscale sports bar experience in Oakville which can later be franchised.
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AnnettePenney.com
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Canada
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Real Estate
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Social Media Trainer to Small and Mid-sized Businesses
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Jan 2010 - May 2018
Developing the skills of your team members and staff is always a good idea for improving morale AND growing your business. Through online video conferencing (or in person if you are local), I teach your staff how to work social media platforms to bring you new customers. It doesn't matter if your target audience is individuals or businesses, I know how to reach these groups of people. If one of your business goals is to increase revenue this year, take the time to have a conversation with me. It doesn't cost you anything and it could benefit you a great deal. Win-win! Show less
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Research Consultant; Web Author
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May 2016 - Apr 2018
Many parents today are struggling to understand the substance abuse and mental health challenges of their children. I decided to write from my own abundant lived-experiences combined with academic research to support parents as they discover and live with substance abuse and concurrent mental health issues, particularly throughout adolescence and into early adulthood. I am currently building a database of articles written solely by me and will be sharing the URL for this website in the near future. My long-term goal is to provide a more formal platform for emotional support as well as resources for parents who at times feel helpless as they manoeuvre through the health care system and seek out helpful community programs. Show less
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Senior Online Marketing Strategist for Small to Mid-sized Businesses
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Jan 2010 - Apr 2018
Do you want to locate and convert new leads into customers? Is your goal to increase revenue for your business? If you could, you would optimize online marketing methods TO THE MAX right? If you're not IN social media today, you're OUT!! OUT of your prospective client's top-of-the-mind awareness, OUT of the loop and OUT of the HOTTEST profit-generating opportunity in existence today! My clients will tell you that I am exceptional at developing strategies that provide revenue-generating results. Connect with me personally to learn more about increasing your profits with online marketing. It doesn’t cost you anything to talk to me and it could be the most beneficial thing you will do for your business this year. Show less
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Blueprint for Changes
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North America
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Director, Professional and Clinical Development
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Jul 2014 - Sep 2015
I am the senior contact for psychologists, psychiatrists, clinical social workers and addictions counsellors in Canada and the U.S. who wish to use our product with their patients or clients. My role is to educate health care professionals on the proper use of the Blueprint for Changes program and manage all aspects of professional and clinical development. Almost 20 years in development, Blueprint for Changes launched a product designed to help individuals who want to experience real and lasting change in their lives. This product is designed for people who have struggled with fear, anxiety, depression, rage or anger, low self-esteem, or relationship issues, to name a few. Show less
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The Quaich Inc.
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Canada
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Health, Wellness & Fitness
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1 - 100 Employee
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Research Consultant
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Mar 2007 - Dec 2008
Determine research methods (qualitative, quantitative, mixed methods), identify and address ethical considerations, design electronic databases (SPSS), develop research tools including online surveys, and determine framework for reporting data. Conduct research including literature reviews, interviews, moderate focus groups, analyze data using qualitative and quantitative methods, manage data and write research reports of findings. Presentation of research and project results across the Atlantic Provinces and in Central Canada. Project management including development of project work plans, determining and monitoring resource requirements, monitor progress, collaborate with project staff, and evaluate and report on project progress and deliverables. Proficiently engage in knowledge transfer and exchange activities; develop creative projects using various technologies and media such as Webinars, slide shows, and PowerPoint presentations. Communication with clients; preparation of meeting or workshop materials, facilitation of meetings, setting terms of reference for a project, and completion of report proceedings as required. Show less
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Langs
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Canada
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Non-profit Organization Management
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1 - 100 Employee
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Data Analysis Coordinator
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Oct 2006 - Mar 2007
Completed an evaluation project of the community health centre's health care services and community programs and services for children, youth and adults. Data collected (229 satisfaction surveys) was analyzed using SPSS. Qualitative data included compilations from focus groups for: health care patients; social work patients; youth program participants, and users of adult programs and services. Trained and supervised community residents as research team members. Researchers administered 250 satisfaction surveys and co-facilitated several focus groups. Composed comprehensive report of findings required for health centre's current accreditation process and their board of directors. Presented research results to all Langs' staff in their monthly meeting. Performed outreach work (education and promotion) for a new satellite CHC in North Dumfries. Show less
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Langs
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Canada
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Non-profit Organization Management
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1 - 100 Employee
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Chief Research Investigator
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May 2005 - Jun 2006
Under the supervision of Dr. Terry Mitchell of Wilfrid Laurier University's psychology department, conducted master's thesis research entitled: "Assessing Quality of Life for Clients of Langs Farm Village Association. A Case for Inclusion of the Social Determinants of Health Approach in Addressing Quality of Life in a Community Health Centre Setting." Hired, trained, and supervised community residents as research team members. Developed a quality of life measurement tool with input from key stakeholders including Langs' staff (the executive director and manager of community services) and members of the community services committee. Administered my quality of life survey to 130 community residents in the Langs' catchment area. Data collected was analyzed using SPSS and NVivo. Results were interpreted, a theory developed and a comprehensive report written. Show less
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Wilfrid Laurier University
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Canada
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Higher Education
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700 & Above Employee
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Research Assistant
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Jan 2005 - Apr 2005
Conducted various organizational and editorial tasks with Dr. Richard Walsh-Bowers for a draft psychology textbook manuscript he coauthored with Dr. Thomas Teo (York University) and Dr. Angelina Baydala (University of Regina) entitled Contextualizing the History of Psychology. Tasks included editing textbook's reference list to ensure APA format conformity; creating an annotated bibliography; creating subject and author indices; revising chapters in course pack document for PS 390; and ongoing proofreading. Show less
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Canadian Mental Health Association
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Canada
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Mental Health Care
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700 & Above Employee
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Research Associate
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Nov 2003 - Aug 2004
Guelph, ON Worked under the supervision of Dr. Janos Botschner as part of a 200 hour Community Psychology practicum at CMHA's Organization and Policy Development Branch of the Orchard Park Research Institute. Research assistant for the Wellington Dufferin Peer Support program of the Self Help Alliance. Independently conducted extensive reviews of scientific literature, analyzed, synthesized and organized key findings of models of peer support and self-help, and consumers as service providers. Developed relevant questions related to research project; conducted interviews of key CMHA staff with regard to consumers as service providers to assist in the interpretation of literature review. Participated in an all day forum on Canadian Mental Health and Justice Needs Assessment. Attended 2004 Ontario Self-Help Network annual workshop. Show less
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Wilfrid Laurier University
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Canada
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Higher Education
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700 & Above Employee
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Research Assistant
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Sep 2003 - Apr 2004
Conducted editorial tasks with Dr. Richard Walsh-Bowers for a draft psychology textbook manuscript he coauthored with Dr. Thomas Teo (York University) and Dr. Angelina Baydala (University of Regina) entitled Contextualizing the History of Psychology.
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Field Placement Coordinator
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Sep 2003 - Apr 2004
Through in-class presentations with large classes of undergraduate psychology students, introduced the various options for community service placements.Facilitated undergraduate psychology students in small group reflection sessions mid-way through their community placements to assist students in making a connection between theory and practice.Contacted community service organizations and agencies to ensure that their student needs were being met, inquired on our current students in placement with their organizations, and inquired about their projected student requirements for the following semester.Problem-solved with students experiencing challenges in their placements and provided ongoing supported where required. Show less
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Education
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Wilfrid Laurier University
MA, Community Psychology -
Memorial University
B.A. (Hons), Psychology, Sociology Cognate -
The Video Marketing Academy
Advanced Video Marketing, Video Marketing and Production -
Wilfrid Laurier University
M.A, Community Psychology -
Memorial University of Newfoundland
BA (Hons), Psychology -
Grand Falls Academy