Experience

KraveBeauty, a Public Benefit LLC

• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Marketing Associate

  • Jun 2022 - Present

  - Executing & strategizing social content across all channels- Overseeing & redirected TikTok strategy & content - growing video views & engagement by 20,000%- Leading channel strategy to engage customers in a 360-degree way with community and brand-specific content- Driving community engagement with potential customers, existing community members, Influencers/Ambassadors partnerships, and brand mention(s) across all content channels

• Social Media Intern

  • Feb 2022 - May 2022

  - Assisting in weekly content ideation & development on TikTok and Instagram- Assisting in creating content for KraveBeauty owned social channels- Driving community engagement with potential customers, existing communitymembers, Influencers/Ambassadors partnerships, and brand mention(s) acrossInstagram & TikTok.- Monitoring the beauty community landscape on a weekly basis to helpdetermine culturally relevant content opportunities



Annette O'Young

• Los Angeles Metropolitan Area

• Freelance Social Media Manager

  • Jan 2022 - Present



Lavendaire

• United States
• Consumer Goods
• 1 - 100 Employee

• Marketing & Content Strategist

  • Jan 2021 - Nov 2021

  - Creating & strategizing engaging content for social media platforms - Managing social media platforms: planning & scheduling posts, replying to comments & DMs, engaging other accounts: customers, influencers, brands, tracking metrics & improve from data - Influencer relations & brand collaborations - Conducting market research by gathering feedback & analyzing data to improve products, content & marketing - Creating & strategizing engaging content for social media platforms - Managing social media platforms: planning & scheduling posts, replying to comments & DMs, engaging other accounts: customers, influencers, brands, tracking metrics & improve from data - Influencer relations & brand collaborations - Conducting market research by gathering feedback & analyzing data to improve products, content & marketing



FaceTory

• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Marketing Associate

  • Jan 2019 - Mar 2020

  - Headed content management on FaceTory Pinterest account. Grew impressions from 31,900 to 1,600,144 and total engagements from 762 to 73,042; the overall growth rate grew by 76%. - Created various new and interactive contents for Instagram and managed the platform. Follower count grew by 20,000 during my time at FaceTory. - Collaborated with TikTok influencers to cultivate content and spread brand awareness on the platform. Videos from product-based collabs garnered thousands of views and likes. - Attended important industry conventions such as BeautyCon LA and IMATS LA - Helped with new product launches, campaigns, and influencer/press send-outs - Leveraged analytics tools to monitor social media platforms and focus on improving strategies Show less



Sala Coffee & Wine Co.

• Whittier, CA

• Market Research Consultant

  • Sep 2019 - Dec 2019

  - Consulted for a local coffee shop in Whittier, CA, and developed a comprehensive marketing plan to further enhance their overall communication and marketing strategies - Conducted 20 customer interviews and a focus group - Created and distributed 75+ surveys to customers to receive relevant feedback - Utilized SurveyPro to analyze data from surveys to reveal major findings and establish marketing recommendations - Consulted for a local coffee shop in Whittier, CA, and developed a comprehensive marketing plan to further enhance their overall communication and marketing strategies - Conducted 20 customer interviews and a focus group - Created and distributed 75+ surveys to customers to receive relevant feedback - Utilized SurveyPro to analyze data from surveys to reveal major findings and establish marketing recommendations