Experience

University of California, Irvine Division of Continuing Education

• United States
• Higher Education
• 1 - 100 Employee

• Advisory Board Member

  • 2021 - Present

  Invited to provide strategic review of curriculum, participate in classroom visits and forums to ensure program alignment with business community. Invited to provide strategic review of curriculum, participate in classroom visits and forums to ensure program alignment with business community.



Luxury Vacation Rentals

• Investor

  • 2020 - Present

  Partnership in developing Oregon beachfront property for short term vacation rental. Curating uniquely differentiated guest experiences including culinary, recreation and wellness categories. Partnership in developing Oregon beachfront property for short term vacation rental. Curating uniquely differentiated guest experiences including culinary, recreation and wellness categories.



Hilton

• United States
• Hospitality
• 700 & Above Employee

• Executive Director, Luxury Group Sales

  • 2017 - 2020

  Oversaw largest business sector following luxury brand expansion and sales reorganization. Developed group strategy for cross-functional team of 17 professionals including 10 direct reports. Set vision, created content and executed B2B campaigns generating $355M annually for portfolio that grew from four hotels to over 50 globally. Select Accomplishments* Produced Hilton 100 Year Anniversary campaign featuring the Waldorf Astoria brand innovations and experiences. Scaled a global solution, including video and 25 client events held throughout 2019 with tradeshow activation resulting in $1.9M in contracts, $1.4M in new pipeline and $250K for high-focus hotels. * Generated 15% revenue increase through Luxury Specialization strategy. Lead commercial project with 30-person pilot team to test streamlined deployment for new division. Secured executive approval for full implementation based on reducing cost of sale & change management outcomes. Show less

• Executive Director, Luxury Brand Sales

  • 2010 - 2017

  Recruited to join leadership team in launching a new luxury division tasked to drive Hilton's valuation after The Blackstone Group, Inc. acquisition. Exceeded revenue goals every year by 103-120% with sales and marketing strategy that differentiated through storytelling of luxury travel experiences. Select Accomplishments * Implemented B2B luxury experiences strategy for 25 Waldorf Astoria hotels & resorts globally. Provided roadmap outlining experience categories with insights for customizing experiences to ensure competitive differentiation. Aligned with broader brand standards for consistent quality. * Partnered with Global Head Hilton Luxury Brands and America's executive team with key hotel ownership relationships. Increased group revenue by 14% and $10M with action plan for a new western US ownership partner. * Activated partnerships that grew brand recognition and key account marketshare by building alignment among cross-functional teams. Created and facilitated Hilton Luxury Forum; thought leadership exchange between select customers, industry leaders, Hilton executives and hotel delegates enhancing customer loyalty and yielding $15M in revenue. Show less



LXR Luxury Resorts- The Blackstone Group Inc.

• Vice President, Sales

  • 2005 - 2010

  Collaborated with Blackstone Group leadership and independent contractors to launch strategic account organization in 3 months, driving first-year revenue of $100M and 105% of target. Created high-performance culture focused on excellence and driving Return on Investment with urgency. Select Accomplishments * Achieved goals at rate of 102-115% of quota with year-over-year group revenue gains of 12-24% by recruiting and developing top talent. Implemented behavioral assessment tool and weekly coaching sessions to maximize engagement. * Cross trained account directors to sell portfolio and book direct utilizing integrated delphi system that increased customer responsiveness and conversion 22%. * Aligned sales systems and tools with commercial services team- CRM database, account identification, incentive plan, collateral, value propositions, presentations, tradeshows & events, training curriculum. Show less