Annette Wiedenbach

Caurus Technologies Communcations Partner at CAURUS Technologies
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Contact Information
us****@****om
(386) 825-5501
Location
Germany, DE
Languages
  • English Native or bilingual proficiency
  • German Native or bilingual proficiency
  • Chinese Professional working proficiency
  • French Limited working proficiency
  • Italian Limited working proficiency

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Credentials

  • Prosci® Certified Change Practitioner - Delivered by Tiba Managementberatung GmbH
    Prosci
    Jun, 2023
    - Nov, 2024

Experience

    • Germany
    • Fire Protection
    • 1 - 100 Employee
    • Caurus Technologies Communcations Partner
      • Jun 2023 - Present

      Combining Digitech and Firefighting tech for higher firefighting impact Combining Digitech and Firefighting tech for higher firefighting impact

  • Own
    • Kronberg im Taunus, Hessen, Deutschland
    • Communications, Content, Sustainability Strategist
      • Sep 2019 - Present

      My portfolio encompasses communications consulting, change management and sustainability strategy. My latest projects encompass building a digital presence for a wildfire fighting technology company and academic editorial & speech writing support on the topic of cyberlaw. The first being a mightily important topic given that climate change has exacerbated the preconditions for forests going up in flames. The latter being of high relevance given the perceived encroachment of data surveillance on our personal lives. For fun I act as Country Manager China: Researching and analysing China's policies and implemented measures aimed at fulfilling China's carbon reduction pledge to the Paris Agreement for the NGO Climate Scorecard (climate scorecard.org) Consulting the German American Business Council in Boston one topics and content regarding the role of German technology powering smart and resilient cities for the GABC's 2019 economic forum. Show less

    • 2018/19 Research Fellow Special Program for Urban and Regional Studies
      • Aug 2018 - Jun 2019

      Conducted research on how to integrate informal settlements around the Buenos Aires Metropolitan Area into the formal structure and fabric of the city, investigating methods of urban planning, economic development, grassroots organisation etc. to create a development proposal for the relevant government agency in charge of the integration project. Furthermore, conducted research into the role of cities in driving global sustainability in the absence of sufficient government will to act boldly. Show less

  • Covestro
    • Shanghai City, China
    • Head of Communications, Public & Governmental Affairs, Sustainability Greater China
      • Jun 2015 - Jun 2018

      Responsible for communications & public affairs strategy to build & safeguard image and reputation of 1.8 bn EUR business through multiple stakeholder outreach incl. government, NGO, media, industry associations - Co-Chair of Sustainability Task Force at China Petrochemical & Chemical Industry Federation engaging MNCs and Chinese chemical industry capacity building for clean production, supply chain etc. - Member of Steering Committee of Covestro Tongji Sustainable Development Chair, fostering research and knowledge building on the role of materials in building sustainable cities Show less

    • Head of Global Communications, Business Unit Polycarbonates
      • Jan 2012 - May 2015

      Devised & carried out polycarbonate content strategy for major trade fairs, e.g. Chinaplas, K fair Responsible for development of new customer-focused Polycarbonate Business Unit webpage in Chinese, English and German Devised & carried out polycarbonate content strategy for major trade fairs, e.g. Chinaplas, K fair Responsible for development of new customer-focused Polycarbonate Business Unit webpage in Chinese, English and German

    • Head of Global Media Relations & Issues Management
      • Jun 2010 - Dec 2011

      Responsible for developing global communication on corporate topics, e.g. M&A, health policy, company strategy, global issues & crisis management - Responsibility for executive communication for CEO & top executives - Co-lead Access-to-Medicines project Responsible for developing global communication on corporate topics, e.g. M&A, health policy, company strategy, global issues & crisis management - Responsibility for executive communication for CEO & top executives - Co-lead Access-to-Medicines project

    • Chemical Manufacturing
    • 700 & Above Employee
    • Head of Health Policy & Public Affairs International, Bayer HealthCare AG
      • Jun 2009 - May 2010

      Responsible for establishing a global network of health policy experts, ensuring global standards, information exchange and coordinated actions within the health policy realm, engagement in industry associations and outreach activities to governments. - Member of relevant trade associations, e.g. Chair India Task Force at European Federation Pharmaceutical Industry Associations, engaging on IP protection with EU Commission during EU – India FTA negotiations Responsible for establishing a global network of health policy experts, ensuring global standards, information exchange and coordinated actions within the health policy realm, engagement in industry associations and outreach activities to governments. - Member of relevant trade associations, e.g. Chair India Task Force at European Federation Pharmaceutical Industry Associations, engaging on IP protection with EU Commission during EU – India FTA negotiations

    • Head of Communcations & Government Affairs/Health Policy
      • 2007 - 2009

      Responsible for establishing and steering a team of communicators looking after product communication, coporate & issues communication, health policy for 15 countries in Asia Pacific. = Designed & organized with The Economist the first Health Asia Forum 2010 for stakeholders from industry, government, payers, non-governmental organization on sustainable healthcare systems across Asia Pacific - Successful roll-out of company-wide organizational development and change management program to align corporate culture after company M&A Show less

    • Director Corporate Communications
      • Jun 2005 - Mar 2007

  • Bayer China
    • Shanghai
    • Manager Corporate Communications
      • May 2002 - May 2005

      Successful launch of award winning Bayer Young Environmental Envoys Program in China in cooperation with local authorities & UNEP Successful launch of award winning Bayer Young Environmental Envoys Program in China in cooperation with local authorities & UNEP

Education

  • Massachusetts Institute of Technology
    SPURS Fellow, Sustainability and Urban Planning
    2018 - 2019
  • Freie Universität Berlin
    M.A., Sinology, English, Political Science
    1992 - 1996
  • National Taiwan Normal University
    Chinese Language Proficiency Certificate, Chinese Language, Chinese Literature
    1990 - 1992
  • Johann-Wolfgang-Goethe University, Frankfurt
    1987 - 1990

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