Annette Weston
Brand Manager at Smoove- Claim this Profile
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Bio
Experience
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Smoove
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United Kingdom
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IT Services and IT Consulting
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100 - 200 Employee
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Brand Manager
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Jun 2022 - Present
- Brand Guardian of the 2022 re-brand from ULS technology to Smoove plc- Managing new brand implementation with stakeholders and staff- Creating new brand guidelines and central (Share-point) repository for all assets- Creating marketing objectives against business unit priorities- Managing a team - Setting KPI’s / 121’s and ongoing well-being checks- Implementing a roadmap for new service offerings and managing project milestones- Managing the budget for Marketing Team- Redesigned the UI template for email nudge campaign - Developing and executing the brand communication strategy across all platforms (digital multimedia, marketing/sales materials, trade shows, education, photo shoots, and promotions).
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Creative Marketing Manager
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Jan 2017 - Jun 2022
- Overseeing all design elements, from conception to delivery- Reviewing the work of junior designers to give guidance and feedback- Delegating design tasks and providing support for junior level design team members- Hands-on experience with Adobe Creative Suite and other design software packages- Working with stakeholders, coming up with ideas, creating a brief and communicating this to the other members of the team- Designing marketing collateral: presentations, brochures, leaflets, email campaigns and various web graphics (online / offline) with demonstrable results- Organising the companies internal/external events and award dinners, for clients and stakeholders- Delivering projects on time and within budget- Designed for events, trade shows and awards from concept through to completion.
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Learning Enterprises Organisation Ltd
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United Kingdom
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Education Management
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1 - 100 Employee
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Design Manager
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Oct 2014 - Jan 2017
- Created a brand new graphics department for this start up company - Managing a team of 7 including; designers, animators, videographers and photographers - Managed project plans and briefs for the team - Collaborating with clients building relationships - Creating and managing the company UK and global events - Working with suppliers across the globe in various time zones - Designed a new App. for Android and Apple to engage new members, resulting in 4% growth in business. - Created a brand new graphics department for this start up company - Managing a team of 7 including; designers, animators, videographers and photographers - Managed project plans and briefs for the team - Collaborating with clients building relationships - Creating and managing the company UK and global events - Working with suppliers across the globe in various time zones - Designed a new App. for Android and Apple to engage new members, resulting in 4% growth in business.
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Hult Ashridge
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United Kingdom
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Professional Training and Coaching
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1 - 100 Employee
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Graphic Designer
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Mar 2011 - Jul 2014
- Part of the in-house design studio team, involved in offline and online projects from brief to completion - Implemented and designed their first interactive PDF online forms - Involved in creating a new brand identity for the college. - Part of the in-house design studio team, involved in offline and online projects from brief to completion - Implemented and designed their first interactive PDF online forms - Involved in creating a new brand identity for the college.
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Bucks County Council
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Buckinghamshire
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Special Educational Needs admin assistant
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Mar 2010 - Mar 2011
- Temporary role until I could get back into the field of Design when our company folded due to recession - Temporary role until I could get back into the field of Design when our company folded due to recession
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Red kite digital
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Aylesbury, England
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Senior Graphic Designer
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2009 - 2010
- Started a new Digital Print Company based in Aylesbury - Solely responsible for all design work, print finishing and company website - Ran the Xerox 7000 Digital Printing Press - Responsible for Admin, Finance and Customer care, including SAGE accounting software. - Started a new Digital Print Company based in Aylesbury - Solely responsible for all design work, print finishing and company website - Ran the Xerox 7000 Digital Printing Press - Responsible for Admin, Finance and Customer care, including SAGE accounting software.
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Tandy Limited
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Printing Services
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1 - 100 Employee
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Graphic Designer
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Mar 1996 - Mar 2009
- Employed as an art worker, progressing to junior designer and then senior designer - Involved in all aspects of design for print - Created PDF work flows - Plate and film production for printing presses - Large format printing - Developed good working relationships with blue chip companies such as BT, NHBC, British Gas, Simply Health, Mothercare and Universal Music - Assisted in the creation of a new online ordering system called CardWorks, to make ordering of their stationery quicker and easier.
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Education
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London college of printing and design
HND, Surface decoration -
West Herts College
National Diploma in Art and Design, Art and design -
Oaklands College, St Albans
A-Level Art, Design and Applied Arts -
Oaklands College, St Albans
GCSE, English, Maths, Environmental Science, Calligraphy -
St Albans Girls School
GCSE, Art