Annette Weston

Brand Manager at Smoove
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Contact Information
us****@****om
(386) 825-5501
Location
UK

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Experience

    • United Kingdom
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Brand Manager
      • Jun 2022 - Present

      - Brand Guardian of the 2022 re-brand from ULS technology to Smoove plc- Managing new brand implementation with stakeholders and staff- Creating new brand guidelines and central (Share-point) repository for all assets- Creating marketing objectives against business unit priorities- Managing a team - Setting KPI’s / 121’s and ongoing well-being checks- Implementing a roadmap for new service offerings and managing project milestones- Managing the budget for Marketing Team- Redesigned the UI template for email nudge campaign - Developing and executing the brand communication strategy across all platforms (digital multimedia, marketing/sales materials, trade shows, education, photo shoots, and promotions).

    • Creative Marketing Manager
      • Jan 2017 - Jun 2022

      - Overseeing all design elements, from conception to delivery- Reviewing the work of junior designers to give guidance and feedback- Delegating design tasks and providing support for junior level design team members- Hands-on experience with Adobe Creative Suite and other design software packages- Working with stakeholders, coming up with ideas, creating a brief and communicating this to the other members of the team- Designing marketing collateral: presentations, brochures, leaflets, email campaigns and various web graphics (online / offline) with demonstrable results- Organising the companies internal/external events and award dinners, for clients and stakeholders- Delivering projects on time and within budget- Designed for events, trade shows and awards from concept through to completion.

    • United Kingdom
    • Education Management
    • 1 - 100 Employee
    • Design Manager
      • Oct 2014 - Jan 2017

      - Created a brand new graphics department for this start up company - Managing a team of 7 including; designers, animators, videographers and photographers - Managed project plans and briefs for the team - Collaborating with clients building relationships - Creating and managing the company UK and global events - Working with suppliers across the globe in various time zones - Designed a new App. for Android and Apple to engage new members, resulting in 4% growth in business. - Created a brand new graphics department for this start up company - Managing a team of 7 including; designers, animators, videographers and photographers - Managed project plans and briefs for the team - Collaborating with clients building relationships - Creating and managing the company UK and global events - Working with suppliers across the globe in various time zones - Designed a new App. for Android and Apple to engage new members, resulting in 4% growth in business.

    • United Kingdom
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Graphic Designer
      • Mar 2011 - Jul 2014

      - Part of the in-house design studio team, involved in offline and online projects from brief to completion - Implemented and designed their first interactive PDF online forms - Involved in creating a new brand identity for the college. - Part of the in-house design studio team, involved in offline and online projects from brief to completion - Implemented and designed their first interactive PDF online forms - Involved in creating a new brand identity for the college.

  • Bucks County Council
    • Buckinghamshire
    • Special Educational Needs admin assistant
      • Mar 2010 - Mar 2011

      - Temporary role until I could get back into the field of Design when our company folded due to recession - Temporary role until I could get back into the field of Design when our company folded due to recession

  • Red kite digital
    • Aylesbury, England
    • Senior Graphic Designer
      • 2009 - 2010

      - Started a new Digital Print Company based in Aylesbury - Solely responsible for all design work, print finishing and company website - Ran the Xerox 7000 Digital Printing Press - Responsible for Admin, Finance and Customer care, including SAGE accounting software. - Started a new Digital Print Company based in Aylesbury - Solely responsible for all design work, print finishing and company website - Ran the Xerox 7000 Digital Printing Press - Responsible for Admin, Finance and Customer care, including SAGE accounting software.

    • Printing Services
    • 1 - 100 Employee
    • Graphic Designer
      • Mar 1996 - Mar 2009

      - Employed as an art worker, progressing to junior designer and then senior designer - Involved in all aspects of design for print - Created PDF work flows - Plate and film production for printing presses - Large format printing - Developed good working relationships with blue chip companies such as BT, NHBC, British Gas, Simply Health, Mothercare and Universal Music - Assisted in the creation of a new online ordering system called CardWorks, to make ordering of their stationery quicker and easier.

Education

  • London college of printing and design
    HND, Surface decoration
    1993 - 1995
  • West Herts College
    National Diploma in Art and Design, Art and design
    1992 - 1993
  • Oaklands College, St Albans
    A-Level Art, Design and Applied Arts
    1991 - 1992
  • Oaklands College, St Albans
    GCSE, English, Maths, Environmental Science, Calligraphy
    1989 - 1990
  • St Albans Girls School
    GCSE, Art
    1984 - 1989

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