Annette M. Cumming

GBTA Accomodations Committee at GBTA | Global Business Travel Association
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Contact Information
us****@****om
(386) 825-5501

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Experience

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • GBTA Accomodations Committee
      • Aug 2023 - Present

    • GBTA Technology Committee, Women in Tech Series Leader
      • Apr 2021 - Aug 2023

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Co-Founder, Chief Revenue Officer and Head of Marketing
      • Mar 2022 - Present

      Here, I successfully perform in a pivotal executive position driving the health and growth of Business Travel Performance Automation organization. Additionally, I created and propel robust strategies, lead generation, and brand awareness to boost growth and profitability. ➥Developed the product roadmap from scratch, unveiling customer insights and enthusiasm to advance the distinctive, differentiating brand positioning. ➥Architect of the functionality in the BTP Green Care Index… Show more Here, I successfully perform in a pivotal executive position driving the health and growth of Business Travel Performance Automation organization. Additionally, I created and propel robust strategies, lead generation, and brand awareness to boost growth and profitability. ➥Developed the product roadmap from scratch, unveiling customer insights and enthusiasm to advance the distinctive, differentiating brand positioning. ➥Architect of the functionality in the BTP Green Care Index improving sustainability minimums and decision-making of choosing hospitality partnerships. ➥Leverages strong business acumen from ideation to prototype, go-to-market strategy, and operational design framework to catapult significant outcomes, growth, and revenue. ➥Trailblazer expanding the partner network from 1 to 13 in the initial year delivering $1M in ACV.

    • Sales and Marketing Consultant
      • Jan 2022 - Mar 2022

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Member
      • Mar 2023 - Present

    • United States
    • Non-profit Organizations
    • WINiT for Women Mentorship Committee
      • Jan 2023 - Present

    • WINiT for Women Community Connections Committee
      • Dec 2021 - Dec 2022

    • United States
    • Software Development
    • 100 - 200 Employee
    • Vice President, Channel Sales
      • Oct 2019 - Dec 2021

      Omaha, Nebraska, United States I was specifically requested to return to the mobile, cloud-based travel solution organization to oversee a key transformation. Additionally, I built and forged a trustworthy customer base to move the enterprise forward. ➥Partnered with cross-functional teams including the product and engineering teams to comprehend business goals, propel process improvements, and introduce strategies to meet or exceed sales objectives. ➥Created and executed a world-class customer success strategy… Show more I was specifically requested to return to the mobile, cloud-based travel solution organization to oversee a key transformation. Additionally, I built and forged a trustworthy customer base to move the enterprise forward. ➥Partnered with cross-functional teams including the product and engineering teams to comprehend business goals, propel process improvements, and introduce strategies to meet or exceed sales objectives. ➥Created and executed a world-class customer success strategy generating a surge in retention from 60% to 98% in one year while protecting $8M in revenue. ➥Delivering impactful revenue during the pandemic, fostering leads and forming partnerships, boosting ARR revenue by $7M. Show less

    • United Kingdom
    • Information Technology & Services
    • 700 & Above Employee
    • Head of Americas Hospitality and Digital Strategy
      • Aug 2018 - Oct 2019

      Omaha, Nebraska, United States I performed in a key executive position leading all aspects of business development. Additionally, I owned total P&L, developed and launched the go-to-market strategy, and provided strategic solutions to overcome challenges. ➥Driving force elevating leads and market awareness, accelerating mobile application adoption from 5% to 25% during tenure. ➥Leveraged deep networks, thought leadership, and business intelligence to propel growth, attain success, and create best practices and… Show more I performed in a key executive position leading all aspects of business development. Additionally, I owned total P&L, developed and launched the go-to-market strategy, and provided strategic solutions to overcome challenges. ➥Driving force elevating leads and market awareness, accelerating mobile application adoption from 5% to 25% during tenure. ➥Leveraged deep networks, thought leadership, and business intelligence to propel growth, attain success, and create best practices and value-based solutions. Show less

    • United States
    • Software Development
    • 100 - 200 Employee
    • Vice President, Channel Sales
      • 2012 - 2018

      Greater Minneapolis-St. Paul Area

    • United States
    • Travel Arrangements
    • 700 & Above Employee
    • Global Client General Manager
      • 2001 - 2012

      Greater Minneapolis-St. Paul Area

    • Software Development
    • 1 - 100 Employee
    • Global Travel and Expense Manager
      • 2000 - 2001

      Greater Minneapolis-St. Paul Area

    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Global Travel and Expense Manager
      • 1999 - 2000

      Greater Minneapolis-St. Paul Area

    • United States
    • Travel Arrangements
    • 700 & Above Employee
    • Operations Team Leader, Account Manager
      • 1993 - 1999

      Greater Minneapolis-St. Paul Area

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