Annette M. Cumming
GBTA Accomodations Committee at GBTA | Global Business Travel Association- Claim this Profile
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Bio
Experience
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GBTA | Global Business Travel Association
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United States
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Non-profit Organizations
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1 - 100 Employee
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GBTA Accomodations Committee
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Aug 2023 - Present
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GBTA Technology Committee, Women in Tech Series Leader
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Apr 2021 - Aug 2023
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BTP Automation
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United States
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Hospitality
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1 - 100 Employee
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Co-Founder, Chief Revenue Officer and Head of Marketing
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Mar 2022 - Present
Here, I successfully perform in a pivotal executive position driving the health and growth of Business Travel Performance Automation organization. Additionally, I created and propel robust strategies, lead generation, and brand awareness to boost growth and profitability. ➥Developed the product roadmap from scratch, unveiling customer insights and enthusiasm to advance the distinctive, differentiating brand positioning. ➥Architect of the functionality in the BTP Green Care Index… Show more Here, I successfully perform in a pivotal executive position driving the health and growth of Business Travel Performance Automation organization. Additionally, I created and propel robust strategies, lead generation, and brand awareness to boost growth and profitability. ➥Developed the product roadmap from scratch, unveiling customer insights and enthusiasm to advance the distinctive, differentiating brand positioning. ➥Architect of the functionality in the BTP Green Care Index improving sustainability minimums and decision-making of choosing hospitality partnerships. ➥Leverages strong business acumen from ideation to prototype, go-to-market strategy, and operational design framework to catapult significant outcomes, growth, and revenue. ➥Trailblazer expanding the partner network from 1 to 13 in the initial year delivering $1M in ACV.
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Sales and Marketing Consultant
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Jan 2022 - Mar 2022
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Women Leading Travel & Hospitality
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United States
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Hospitality
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1 - 100 Employee
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Member
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Mar 2023 - Present
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GBTA WINiT
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United States
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Non-profit Organizations
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WINiT for Women Mentorship Committee
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Jan 2023 - Present
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WINiT for Women Community Connections Committee
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Dec 2021 - Dec 2022
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Deem, Inc.
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United States
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Software Development
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100 - 200 Employee
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Vice President, Channel Sales
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Oct 2019 - Dec 2021
Omaha, Nebraska, United States I was specifically requested to return to the mobile, cloud-based travel solution organization to oversee a key transformation. Additionally, I built and forged a trustworthy customer base to move the enterprise forward. ➥Partnered with cross-functional teams including the product and engineering teams to comprehend business goals, propel process improvements, and introduce strategies to meet or exceed sales objectives. ➥Created and executed a world-class customer success strategy… Show more I was specifically requested to return to the mobile, cloud-based travel solution organization to oversee a key transformation. Additionally, I built and forged a trustworthy customer base to move the enterprise forward. ➥Partnered with cross-functional teams including the product and engineering teams to comprehend business goals, propel process improvements, and introduce strategies to meet or exceed sales objectives. ➥Created and executed a world-class customer success strategy generating a surge in retention from 60% to 98% in one year while protecting $8M in revenue. ➥Delivering impactful revenue during the pandemic, fostering leads and forming partnerships, boosting ARR revenue by $7M. Show less
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Travelport
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United Kingdom
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Information Technology & Services
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700 & Above Employee
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Head of Americas Hospitality and Digital Strategy
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Aug 2018 - Oct 2019
Omaha, Nebraska, United States I performed in a key executive position leading all aspects of business development. Additionally, I owned total P&L, developed and launched the go-to-market strategy, and provided strategic solutions to overcome challenges. ➥Driving force elevating leads and market awareness, accelerating mobile application adoption from 5% to 25% during tenure. ➥Leveraged deep networks, thought leadership, and business intelligence to propel growth, attain success, and create best practices and… Show more I performed in a key executive position leading all aspects of business development. Additionally, I owned total P&L, developed and launched the go-to-market strategy, and provided strategic solutions to overcome challenges. ➥Driving force elevating leads and market awareness, accelerating mobile application adoption from 5% to 25% during tenure. ➥Leveraged deep networks, thought leadership, and business intelligence to propel growth, attain success, and create best practices and value-based solutions. Show less
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Deem, Inc.
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United States
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Software Development
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100 - 200 Employee
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Vice President, Channel Sales
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2012 - 2018
Greater Minneapolis-St. Paul Area
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American Express Global Business Travel
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United States
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Travel Arrangements
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700 & Above Employee
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Global Client General Manager
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2001 - 2012
Greater Minneapolis-St. Paul Area
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Retek
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Software Development
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1 - 100 Employee
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Global Travel and Expense Manager
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2000 - 2001
Greater Minneapolis-St. Paul Area
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WAM!NET
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IT Services and IT Consulting
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1 - 100 Employee
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Global Travel and Expense Manager
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1999 - 2000
Greater Minneapolis-St. Paul Area
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American Express Global Business Travel
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United States
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Travel Arrangements
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700 & Above Employee
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Operations Team Leader, Account Manager
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1993 - 1999
Greater Minneapolis-St. Paul Area
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