Experience

FleishmanHillard South Africa

• South Africa
• Public Relations and Communications Services
• 1 - 100 Employee

• Director

  • Apr 2022 - Present

  I lead the Brand Marketing portfolio – specialising in the intersect between brand and reputation. My expertise lies in creating relevant and impactful experiences across the right channels at the right time, resulting in outcomes that have earned my team industry awards and long-term client partnerships.In addition, I also head Client Services, which includes creating meaningful client touchpoints. As part of this role, I have executed regular client satisfaction audits. Based on these insights, I have implemented corrective measures to mitigate any risks while also elevating our efforts to capitalize on new opportunities. Show less

• Associate Director

  • Jun 2018 - Apr 2022

• Account Director

  • Jul 2016 - May 2018

• Senior Account Manager

  • Jun 2015 - Jun 2016



Reputation Matters®

• South Africa
• Research Services
• 1 - 100 Employee

• Account Director:Communication & Public Relations

  • Jan 2015 - May 2015

  In my role as Key Accounts Manager, I was responsible for devising and implementing successful communication strategies and tactics. I also conducted reputation audits and research, ensuring that our communication plans were grounded in data-driven insights. In addition, I hosted media training sessions, equipping clients with the skills and knowledge necessary to engage with the media effectively. And I led new business pitching, which required a keen understanding of the competitive landscape and a deep understanding of the client's industry.My expertise in strategy development, media relations, and reputation management enabled me to drive positive outcomes for clients, while building and maintaining strong relationships. Show less

• Account Manager:Communication & Public Relations

  • Jan 2013 - Dec 2014



Beatrix Events

• Sandton, Johannesburg

• Creative & Communication Manager | Events Coordinator

  • Feb 2011 - Dec 2012

  As an event management professional, I owned the end-to-end execution of numerous successful events. This role has sharpened my project management skills, from creative execution and meticulous attention to detail to seamless vendor collaboration. I have mastered the ability to navigate complex challenges with ease, remaining calm, focused, and adaptable even in the face of unexpected changes. One of the most valuable skills I have acquired is the ability to take an end-user perspective, consistently considering the audience experience. This approach has proven to be a powerful asset throughout my career. Show less



Underline Communications

• Public Relations and Corporate Communication Intern

  • Sep 2010 - Oct 2010

  Through my internship, I developed a deep understanding of the key functions and operations of a communications consultancy, while also building essential skills in research, proof reading and editing. Through my internship, I developed a deep understanding of the key functions and operations of a communications consultancy, while also building essential skills in research, proof reading and editing.